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Logos & Identity Design for Southern Illinois Agricultural Consulting Company & Insurance Agency

Posted on July 6, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.

 

Lutz Agency & Agri-Business Services Logos

New Lutz Agency, Inc. & Agri-Business Services Logos

Lutz Agency & Agri-Business Services Identity Design

Lutz Agency & Agri-Business Services Identity Design

lutz & agri banner design

banner designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for St. Louis Area Jewelry Company

Posted on June 22, 2012 by JUSTEN HONG

The Key of A, a St. Louis area jewelry company, recently contracted Visual Lure to design a logo for their new collection. The new collection features, necklaces, cufflinks, bracelets and more – all using shotgun shells in the design. The collection’s name originated from Annie Oakley’s nickname, which was Little Sure Shot.

You can check out the collection at www.thekeyofa.com or at  The Key of A Etsy shop.

 

St. Louis logo design for jewelery artist

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is our proposed business card design:

jewelry business card design

business card design

Logo Design for St. Louis Area Software Developer

Posted on May 8, 2012 by JUSTEN HONG

Visual Lure recently wrapped up a logo design for RX for Print, a product created by a St. Louis area software developer. We were originally contracted to simply convert a typography based logo from Microsoft Word into vector artwork (and other electronic formats), but we ended up redesigning the entire logo.  The software tracks company’s/organization’s printers in order to conserve on printing cost and to track waste.  RX for Print really wanted to show that their software was “green”, so we came up with the logo design below. It features four droplets of ink that also create leaves. The droplets of ink of course represent printing and the leaves represent the “green” aspect of their software.

St. Louis software logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is a sample of how we used the new logo in an introduction flyer:

St. Louis graphic design flyer

Logo Design for a Sub-Brand of a Photography Editing Company

Posted on April 25, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a sub-brand of Evolve, a leader in post production services for professional photographers. Evolve created the Signature Artisans program to ensure it remains connected to the pulse of the industry and to provide its clients with leading edge services and an unparalleled customer experience. Signature Artisans is a select group of photographers from around the world representing a mix of genres, creativity, skill and business savvy. These artisans represent the industry and are helping shape the future of photography.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for a Sacramento, California Photographer & Videographer

Posted on April 20, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Jag Uppal of Cherishing Moments, a Sacramento, California based photographer and videographer.  We initially started out with some typography based logos but Jag wanted something more original and unique. He also requested that we try to incorporate a camera into the new logo design, so we developed a couple camera logos but where unsatisfied with our initial solutions. In an attempt to gain a fresh perspective, we tried to go in another direction. Since Jag is of Indian decent, and the majority of his clientele is too, we did some research and found that the Lotus flower was the Indian symbol for beauty. Perfect we thought, capturing beautiful moments with beautiful imagery and tying in his heritage. Using this as inspiration we developed the bottom right logo below, a Lotus flower wrapped with a ribbon and an Indian inspired serif/script style typeface. We also explored a simple monogram crest/seal which Jag really liked but was still adamant about using a camera in the logo. By replacing the simple monogram crest with a monogrammed camera (the letter C creates the lens and the letter M a glare) we wrapped this baby up.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

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