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Logo Design for St. Louis Area Software Developer

Posted on May 8, 2012 by JUSTEN HONG

Visual Lure recently wrapped up a logo design for RX for Print, a product created by a St. Louis area software developer. We were originally contracted to simply convert a typography based logo from Microsoft Word into vector artwork (and other electronic formats), but we ended up redesigning the entire logo.  The software tracks company’s/organization’s printers in order to conserve on printing cost and to track waste.  RX for Print really wanted to show that their software was “green”, so we came up with the logo design below. It features four droplets of ink that also create leaves. The droplets of ink of course represent printing and the leaves represent the “green” aspect of their software.

St. Louis software logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is a sample of how we used the new logo in an introduction flyer:

St. Louis graphic design flyer

Logo Design for a Sub-Brand of a Photography Editing Company

Posted on April 25, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a sub-brand of Evolve, a leader in post production services for professional photographers. Evolve created the Signature Artisans program to ensure it remains connected to the pulse of the industry and to provide its clients with leading edge services and an unparalleled customer experience. Signature Artisans is a select group of photographers from around the world representing a mix of genres, creativity, skill and business savvy. These artisans represent the industry and are helping shape the future of photography.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for a Sacramento, California Photographer & Videographer

Posted on April 20, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Jag Uppal of Cherishing Moments, a Sacramento, California based photographer and videographer.  We initially started out with some typography based logos but Jag wanted something more original and unique. He also requested that we try to incorporate a camera into the new logo design, so we developed a couple camera logos but where unsatisfied with our initial solutions. In an attempt to gain a fresh perspective, we tried to go in another direction. Since Jag is of Indian decent, and the majority of his clientele is too, we did some research and found that the Lotus flower was the Indian symbol for beauty. Perfect we thought, capturing beautiful moments with beautiful imagery and tying in his heritage. Using this as inspiration we developed the bottom right logo below, a Lotus flower wrapped with a ribbon and an Indian inspired serif/script style typeface. We also explored a simple monogram crest/seal which Jag really liked but was still adamant about using a camera in the logo. By replacing the simple monogram crest with a monogrammed camera (the letter C creates the lens and the letter M a glare) we wrapped this baby up.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for St. Louis Business/Life Coach

Posted on March 13, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for St. Louis based business and life coach Rodney Mueller. Rodney uses his life experiences, including what he learned as an Army Drill Sergeant, to motivate and coach businesses and individuals. He wanted his logo to use chevrons (the inverted v-shaped military symbol used to indicate rank or length of service) to nod to his military background but in a subtle way. He also wanted the logo design to have a human element to make it more friendly and approachable.  We solved these design requirements by combining two chevrons to create a person as seen below. To learn more about Rodney and STL Coaching visit www.stlcoaching.com.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is their new business card design:

St. Louis graphic design & identity design

T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012 by JUSTEN HONG

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.  We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.  And 2) to offer his class and others a limited time special on logo design and branding.  For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.  His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.  Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.  You can see the t-shirts we designed below.

 

X Factor t-shirt graphic design

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

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