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Justen Hong Featured in VoyageSTL’s Most Inspiring Stories in St. Louis

Posted on July 15, 2024 by JUSTEN HONG

Justen Hong was recently featured in VoyageSTL’s “Most Inspiring Stories in St. Louis.” VoyageSTL aims to spotlight the amazing individuals who bring life and vibrancy to the St. Louis, MO area. The publication highlights incredible artists, creatives, entrepreneurs, and change-makers, celebrating their unique stories.

VoyageSTL is part of the LA-based Voyage Group of Magazines. Their mission is to promote small businesses, artists, creatives, and makers by providing a platform for these hidden gems to share their stories in their own words.

Justen Hong VoyageSTL interview

Click here to read the interview »

 

Logo & Packaging for New Healthy Dog Snacks Brand

Posted on June 11, 2024 by JUSTEN HONG

DogNosh, an emerging pet brand specializing in dog snacks, enlisted Visual Lure for the development of their new logo and packaging design. As a brand focused on promoting canine health, they expressed a preference for the color green and sought a modern and refreshing aesthetic. Below, we present our initial logo concepts, followed by corresponding packaging designs.

In the top left corner, we present a logotype featuring a custom hand-drawn ‘g’, subtly incorporating a hidden dog face within the ‘og’ combination. The custom ‘g’ in the logo provides a sense of fun and uniqueness, contributing to its memorability.

In the top right corner, we explore a modern condensed logotype, with customized lettering and curved edges strategically placed for added visual interest.

For a touch of playfulness, we developed a logotype in the bottom left corner, where we integrated a dog tail into the letter ‘S’. This whimsical element adds charm while maintaining the brand’s essence.

Lastly, we ventured into more unconventional territory with a design aimed at disrupting the typical visual landscape of dog snack packaging. This concept pushes boundaries to ensure maximum visibility and shelf impact, setting DogNosh apart from mainstream competitors.

 

Logo design options for healthy dog snacks

Packaging Design Options:

Following the logo exploration phase, we delved into designing packaging options tailored to each prospective logo. This process allowed us to visualize how each logo would translate onto packaging, ensuring coherence and resonance with DogNosh’s brand identity.

DogNosh packaging design all

Packaging Option 1:

DogNosh packaging design option 1

Packaging Option 2:

DogNosh packaging design option 2

Packaging Option 3:

DogNosh packaging design option 3

Packaging Option 4:

DogNosh packaging design option 4

More to come…

Dognash is gearing up to launch four new exciting products in total! Stay tuned to discover which packaging they’ve selected for the first product, and keep an eye out for the unique designs of the remaining three packages.

Need expert branding and package design services?

If you’re on the brink of launching a new product and require expert branding and package design services, look no further than Visual Lure. Contact us today for a FREE quote. Don’t gamble with subpar or novice designers. Ensure your product makes a lasting impression from the start, preventing potential rejections from buyers due to lackluster presentation.

For further insights into our packaging services, explore:

Label Designs for Award Winning Meat Rubs

Posted on April 11, 2022 by JUSTEN HONG

Visual Lure recently helped redesign labels for King Louie’s Meat Apostles, a St. Louis area award-winning seasoning company with meat rubs for almost every protein – including some for vegetables.

Before:

Their previous labels did not look or feel like award-winning rubs. The fonts used felt inappropriate, and the craftsmanship was lacking to say the least.

 

King Lou label design before

After:

The owner wanted the new labels to leap off the shelves and feel more luxurious. He also wanted to use a metallic paper that would make the gold elements on the label really stand out and pop! White was printed on the labels to hide the metallic effect on certain areas, such as the nutrition facts, the black bar, and the bar code. All the gold – along with the eyes, the metal in the crown, and the gold leaf – shimmer on the final product. We couldn’t be happier with how these turned out.

Below is an entire sample label, and below that is the entire product line.

 

King Lou full label design

…and the Full Line of Rubs:

All King Louie meat rub label designs

You can learn more about King Louie’s and purchases their amazing rubs at MeatApostles.com.

UPDATE:

Hot off the press, and on the shelves! So cool to see the labels we designed for King Louie’s Meat Apostles in stores.

King Louie Label Design on Shelves

…and taking the label design to inspire some shirts:

King Lou shirt design

King Lou shirt design 2

 

Are you about to launch a new product?

If you are about to bring a new product to market and need help with professional branding and package design, contact Visual Lure today for a FREE quote. Don’t waste time and money hiring sub-par or entry-level designers. Get it done right the first time, and make sure buyers won’t reject your product due to poor presentation. Looking for additional packaging information, this will help:  Learn more about our package design services »  |  view more of our packaging portfolio »  |  contact us with for FREE design quote »

 

Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021 by JUSTEN HONG

Visual Lure 20 year anniversary

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Visual Lure Announced as a 2021 Local Excellence Award Winner by UpCity!

Posted on May 17, 2021 by JUSTEN HONG

2021-UpCity local-excellence-winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Visual Lure team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

Founded in 2001, Visual Lure is a full-service design firm with a strong focus on branding and marketing. We pride ourselves on our personalized service and our knack for elevating the small details that make each of our clients unique. Our logo design work is consistently being published in the most prestigious logo books, we have won numerous awards for our web design and development work, and our graphic design services are second to none. Thank you to the UpCity team and our Visual Lure customers over the years for this tremendous award and honor.

Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

“Visual Lure’s personalized service, attention to detail, and commitment to generating real results make them stand out from the crowd and truly resonate with their audiences. Congratulations to Visual Lure on receiving the UpCity Local Excellence Award.”

– Heidi Sullivan
SVP of Product & Marketing

This recognition has been driven in large part by our 5-star review rating on UpCity.

Branding for Revolutionary New Cleaning Scrub Gloves

Posted on October 8, 2018 by JUSTEN HONG

The Heavyweight Scrub Gloves is a revolutionary new cleaning product that is about to disrupt the cleaning industry. These scrub gloves, using a patent pending design, allow users to control the range of abrasiveness – the harder you press, the more abrasive it becomes. When used properly, it will easily remove bugs/dirt/grime from surfaces without scratching, allowing you to effectively clean almost anything. It gets in all the nooks and crannies your hand can fit, doesn’t require the use of chemicals, and is long lasting.

Heavyweight came to Visual Lure early on in their development process and we’ve had the pleasure of helping them with their logo & branding, brand messaging & strategy, packaging, and website.

The Heavyweight Scrub Gloves Logo

HWSG professional product photos

 

Logo Design Options

Below are the initial logo options we presented to the client:

initial logo design options

 

Final Logo Lockups

After a couple rounds of minor revisions, below are the final logo lockups we delivered:

final logo design lockups

 

Brand & Graphic Standards Guidebook

Below are a couple pages from the brand and graphic standards guide. It provides guidelines on logo usage, brand color palette, brand typefaces, backgrounds and more – to ensure a seamless and consistent use of design elements.

 

HWSG brand guideline book

Package Design

 

PACKAGE DESIGN OPTION

Below is one of the unused proposed package design options. It was designed to focus exclusively on automotive/motor vehicle detailing, as that is one of the best uses of the gloves.

 

HWSG packaging design option

FINAL PACKAGE DESIGN

Below if the final label/package design:

 

final HWSG packaging design

 

Professional Photography & Videography

Professional photography and videography provided by Chris Malacarne. Below are a handful of the deliverables he supplied.

 

HWSG professional photos

 

Sell Sheet

Sell sheet design targeting the automotive cleaning and detailing market:

 

HWSG sell sheet design

 

WordPress Website with E-commerce

Below is the new website we helped launch using the Unicon WordPress theme. We typically do not work with pre-designed themes, but since they were such good clients, we assisted them with the website. We also helped activate WooCommerce, implement their payment gateway, and install their SSL certificate to make it an e-commerce website. You can visit the new website at hwscrubgloves.com.

HWSG responsive WordPress website design

 

Learn more about our services featured in this post:

Learn more about our
Logo & Branding Services »

Learn more about our
Graphic Design Services »

Learn more about our
Package Design Services »

Learn more about our
WordPress Website  Services »

 

Package Design for Disposable Vaporizers

Posted on July 16, 2018 by JUSTEN HONG

Nui is a California based cannabis company that will soon be launching two disposable vaporizer products. One called Sunrise – that has an uplifting feel, and Sunset with a more relaxing effect. Before coming to Visual Lure, they had worked with a handful of designers on multiple packaging options, but were unsatisfied with the results. During our initial conversation, they explained that they wanted the packaging to be “simple, upscale, classy and discrete”. They didn’t want it to look like a cannabis product. In one of the owner words: “if you saw it on someone’s desk, you wouldn’t know what it was”.

We approached the design in two ways, one simple and clean, and the other a little more eye-catching.

 

The Clean & Simple Design Options

Below are the two ‘simple & clean’ options we presented. We used an orangish-red color to represent Sunrise, and a deep purplish-blue to represent Sunset. We incorporated sun illustrations in both – one with arrows on them to show the sun moving up and down, and the other with the sun in different locations on the label.

NUI packaging design, full label 3

NUI packaging design, full label 2

Nui simple & clean package design options

 

The ‘Eye-Catching” Design Option

Even though the client wanted the design to be more subtle and discrete, it still needed to be eye-catching in order to stand out from its competitors. Below is our more eye-catching design we presented. We incorporated tropical flowers as the company name, Nui – means great in Hawaiian. We also used a simple illustration of a sun, one above Sunrise and one below Sunset.

NUI packaging design, full label 1

Nui eye-catching package design option

Are you about to launch a new product?

If you are about to bring a new product to market and need help with professional branding and package design, contact Visual Lure today for a FREE quote. Don’t waste time and money hiring sub-par or entry-level designers. Get it done right the first time, and make sure buyers won’t reject your product due to poor presentation. Looking for additional packaging information, this will help:  Learn more about our package design services »  |  view more of our packaging projects »  |  contact us with for FREE design quote »

How did you find us?

On a side note: Are you a business owner? If so, do you know where ALL your leads are coming from? If not, you NEED to know. How else can you measure the success of your marketing efforts and dollars. This client found us on Behance, an online platform that showcases creative work from around the world. The cost for this lead: zero dollars. Only the time it took to prepare and place projects on our Behance portfolio page.

 

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