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Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021

Visual Lure 20 year anniversary

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Justen Hong to be New St. Louis AIGA Website & Interactive Chair

Posted on June 16, 2016

Justen Hong St. Louis AIGA Website & Interactive Chair

Justen Hong, the owner and Head Eye-Catcher™ of Visual Lure, recently decided to get more involved with the St. Louis design community, in particular, its local AIGA chapter. He was recently nominated and confirmed to be the new Website & Interactive Chair. The Chair is responsible for the direction of the local St. Louis AIGA website. The chair works closely with each board member as a liaison to gather information to be published on the web. The chair also works with the national office in regards to the local site.

Justen looks forward to working with the other board members to help inform and motivate other designers to get more involved in this great organization.

The AIGA’s mission is to advance design as a professional craft. With over 70 chapters and 25,000 members, it is the oldest and largest professional membership organization for design. The organization defines global standards and ethical practices, helps guide design education, enhances professional development and helps designers connect with one another.

 

Visit the St. Louis AIGA website »

 

Full Page Ad Design for a Sonoma Pinot Noir

Posted on September 4, 2015

We recently came across a contest to design a full page ad for a Sonoma, California Pinot Noir called “7” on the St. Louis Egotist website. Even though we never enter design contest, or do spec work, we’ve always wanted to get into designing labels for beer, wine or spirits. This came somewhat close to that, so we decided to whip up a couple options. Since the name was based on the creators wife’s favorite number, and the cork reads: LUCKY YOU, we decided to play off a “lucky” theme. We wrote the body copy, four headline options and paired it with a design based off the label. We’re not looking to win the job, but a couple bottles of Pinot wouldn’t be bad.

wine advertising graphic design

Justen Hong of Visual Lure Featured in December’s Issue of Shutter Magazine

Posted on December 2, 2014

I am honored to be the featured artist in this month’s Shutter Magazine. Shutter Magazine is just one of the educational tools offered through Salvatore Cincotta’s Behind The Shutter. Behind The Shutter is a no nonsense educational resource for professional photographers focusing heavily on the business side of the industry. Their other teaching apparatuses include Shutter Network, an educational video based network with topic related episodes, and Shutterfest, an annual professional photographer’s conference held in St. Louis, MO. To date, Behind The Shutter has almost 90,000 active subscribers worldwide, and 2015’s Shutterfest has already been sold out with its maximum capacity of 1,500 attendees.

I was featured in this month’s issue due to the fact that I will be speaking once again at next year’s Shutterfest. I will be teaching three classes. One on building a cohesive visual brand, and two on website design and search engine optimization (SEO). Below are screenshots of this month’s cover and my spreads. If you would like to read the issue, or my article, visit www.behindtheshutter.com/shutter-magazine/. It is FREE! All you need to do is sign up!

Visual Lure featured artist Behind the Shutter