LOGO CLEANUPS, MODIFICATIONS, REDESIGNS & UPGRADES

Do you have an existing logo that looks dated or unrefined but you’re hesitant to explore a complete redesign because you feel it has too much brand equity or brand recognition? Or maybe you just need an existing logo converted into vector artwork with different formats. Either way, Visual Lure can help. Take a look at some of our sample logo refreshes below and contact us today for a free logo upgrade or conversion quote!

 

 

Below are a handful of before/after logo samples:

 


CHATEAU LOGO CLEANUP

The major issue with the old logo was that the lion no longer looked like a lion. It had skinny legs, the head looked funny, and the details had gotten lost over time. We redrew the lion by hand and converted it in Adobe Illustrator. The red stripe was competing with the lion so we added an outline around it for better definition. Lastly, we provided the logo in a vertical format option along with multiple one-color lockups.

Chateau Logo Before

Chateau Logo After

Logo Lockups & Sample Deliverables:Chateau logo design upgrade lockups


ST. ANTHONY’S LOGO REDESIGN

St. Anthony’s requested a new logo, yet they still wanted to stay true to their original design. The old logo’s “cross curve” felt amateurish and not quite dialed in, and the typography looked dated. Our solution was to simplify the curve, move it to the top, and refine the logotype.

St. Anthony's Logo Before

St. Anthony's Logo After


PETROFF LOGO UPGRADE

The old logo for Petroff was most likely created by an entry-level graphic designer or converted by a sign guy with limited vector experience. It was all in individual pieces making it look extremely basic. Visual Lure leveraged the concept behind their existing logo and completely redesigned it. We integrated the road with the circle and overlaid the type so that the logo felt like one cohesive piece. We also italicized the type to give it a sense of motion.

Petroff Logo Before

Petroff Logo After

Logo Lockups & Sample Deliverables:

 

Petroff Companies logo deliverables


JUDY DEMPCY LOGO UPGRADE

Judy Dempcy Homes came to Visual Lure for a logo upgrade. The old logo felt dated, a little cramped vertically, and there was no need for the drop shadow. We updated the “Judy” type with a more friendly and approachable script, opened it up vertically to give it some breathing room, and interlooped a couple of letters to make it look more custom.

Judy Dempcy Logo Before

Judy Dempcy Logo After

Logo Lockups & Sample Deliverables:

 

Judy Dempcy logo deliverables


SUPER SWIMMERS LOGO UPGRADE

When Super Swimmers approached Visual Lure for help, they were seeking to refine their logo. The type being used felt cliché, there was no need for all the different colors, and the fish illustration was a little off. The top fin was too large and the curves of the fish looked choppy. We redrew the fish, selected a new typeface that looked friendly, and dropped it to two colors.

Super Swimmers Logo Before

Super Swimmers Logo After

Logo Lockups & Sample Deliverables:

 

Super Swimmers Logo deliverables


LYNX PIANO SERVICE LOGO CLEANUP & VECTOR CONVERSION

Lynx came to Visual Lure to simply convert their logo into vector artwork. They hired another designer to do the conversion, but it was all a little off. The spacing didn’t look right, the treble clef was chopped into three pieces and they wanted the loop to connect. We addressed those issues in our conversion, giving them exactly what they wanted.

Lynx Before Logo

Lynx Logo After


 

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