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Full Branding Package for a Local Cleaning Company

Posted on July 12, 2023

Visual Lure recently partnered with a local cleaning company to undergo a comprehensive rebranding. Our extensive package encompassed logo design, identity design, branding materials, advertisements, website development, and ongoing SEO services. The previous company name, “The Clean Queen,” was initially fitting when it was comprised of a small group of women. However, as the company expanded and welcomed both men and women into its team, it became necessary to update the name. Additionally, considering the client’s aspirations for possible future franchise expansions, a more versatile name was desired.

We embarked on the rebranding journey by focusing on the logo design. Presented below are the initial options we developed. The top option showcases a sun rising against a blue sky, symbolizing a “starting a new day”, complemented by two leaves representing “freshness”. The middle option features a simple yet elegant custom hand-drawn typeface – exuding cleanliness and freshness. Lastly, the bottom option incorporates clean sparkles to form a letter F monogram.

Fresh Start cleaning logo options

After careful consideration, the client selected the following option as their preferred logo. Here are all the final logo lockups we delivered:Fresh Start final logo lockups

Building upon the logo, we proceeded to develop a comprehensive identity package for the client. This included a basic styling guide, business cards, letterheads, trailer, and additional supplementary materials.

FSCC identity design

FSCC business card design

FSCC vehicle wrap design

We wrapped up the package with a fully custom, search engine optimized WordPress website.

Fresh Start web design

Furthermore, we are committed to providing ongoing SEO services and consulting to ensure the client’s website achieves high rankings and effectively converts visitors into loyal customers.

We are thrilled with the final outcome and firmly believe that the new brand exudes an exceptional sense of cleanliness and freshness.

Check out the new Fresh Start Cleaning website at www.fscleanco.com »

Click here to see the entire branding package »


Visual Lure Named a 2022 Best of Illinois Winner by UpCity!

Posted on October 19, 2022

Best of Illinois Winner

Every year, UpCity’s Best of Awards honor our business-to-business service providers’ tremendous work within rotating focus areas. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area. In 2022, we celebrate the best providers at the local level for each U.S. state and Canadian province. This year Visual Lure is proud to be named a Best of Illinois Winner in the fields of web design, web development, graphic design, branding/positioning, and search engine optimization.

Visual Lure Named One of The Best Web Designers in St. Louis

Posted on September 7, 2022

Visual Lure is honored once again to be named one of the Best Web Designers in St. Louis by Expertise.com!

Their goal is to connect people with the best local experts. They scored St. Louis Web Designers on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

The Selection Criteria:

  • Availability: Consistently approachable and responsive, so customers never feel ignored.
  • Qualifications: Building customer confidence with licensing, accreditations, and awards
  • Reputation: A history of delighted customers and outstanding service.
  • Experience: Masters of their craft, based on years of practical experience and education.
  • Professionalism: Providing service with honesty, reliability, and respect.


Top Web Designer in St. Louis

Bortz Law Website Named Top 18 Legal Website Designs by DesignRush

Posted on January 21, 2022

Best Design Awards, Top 10 Legal Website Designs

Visual Lure is honored that the custom WordPress website we designed for Bortz Law Firm has been awarded the title of “Top 18 Legal Website Designs” by DesignRush.

DesignRush is an online guide to finding the best professional agencies, categorized by their areas of expertise. They analyze and rank hundreds of design agencies to help brands find top full-service agencies, web design companies, digital marketing firms & top technology companies. They also showcase top website designs categorized by industry.

See all the winners »





View the entire branding package we designed for Bortz Law Firm »


More About DesignRush

DesignRush is an online guide to finding the best professional agencies, categorized by their areas of expertise. They analyze and rank hundreds of design agencies to help brands find top full-service agencies, web design companies, digital marketing firms & top technology companies. They also showcase top website designs categorized by industry.

The purpose of DesignRush’s Best Design Awards is to inspire ideas and action through categorized designs that excel in aesthetics and functionality. Our Best Design Awards, together with the Marketplace, Agency Directory, thought leadership articles and more, create an ecosystem that provides value for agencies and brands.

Each winning design gets showcased and advertised on our website, social media channels and other digital platforms to give creators the industry exposure they deserve. By creating the ultimate library of the very best designs from all around the world, not only do we inspire and educate brands, agencies and designers worldwide — we also bring them more leads and help build their credibility.

Our team of design specialists identifies, analyzes and evaluates website, app, video, logo, print and packaging designs from all over the world to decorate creative work that advances the craft of intelligent design.


Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021

Visual Lure 20 year anniversary

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Visual Lure Announced as a 2021 Local Excellence Award Winner by UpCity!

Posted on May 17, 2021

2021-UpCity local-excellence-winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Visual Lure team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

Founded in 2001, Visual Lure is a full-service design firm with a strong focus on branding and marketing. We pride ourselves on our personalized service and our knack for elevating the small details that make each of our clients unique. Our logo design work is consistently being published in the most prestigious logo books, we have won numerous awards for our web design and development work, and our graphic design services are second to none. Thank you to the UpCity team and our Visual Lure customers over the years for this tremendous award and honor.

Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

“Visual Lure’s personalized service, attention to detail, and commitment to generating real results make them stand out from the crowd and truly resonate with their audiences. Congratulations to Visual Lure on receiving the UpCity Local Excellence Award.”

– Heidi Sullivan
SVP of Product & Marketing

This recognition has been driven in large part by our 5-star review rating on UpCity.

Logo Upgrade & Website for Riechers Truck Bodies

Posted on February 12, 2020

Visual Lure recently updated RIECHERS TRUCK BODIES’ logo and built them a new custom WordPress Website

Like so many companies, RIECHERS TRUCK BODIES was using multiple versions of a logo, each different. Different fonts, slightly different colors, etc. We cleaned up their existing logo – adjusting the spacing, making it easier to read, removed “& Equipment” allowing more room for “TRUCK BODIES”, and provided multiple options for one color uses.

In addition to the logo update, we also redesigned their mudflaps and the sticker that they add to every build. Everything now ties together better and looks more cohesive.

Riechers upgraded logo

Professional Photo Shoot

In addition to design, Visual Lure coordinated and art directed a professional photo shoot with the talented Matt Marcinkowski, a premier St. Louis metro east commercial photographer. Below are a handful of his deliverables.

Riechers photoshoot 1Riechers photoshoot 2Riechers photoshoot 3

Custom WordPress Web Design & Development

To finish this project, Visual Lure designed and developed RIECHERS a new custom WordPress website. The site is fully responsive rendering beautifully on any device, and features a sticky header for convenient navigation, custom post types for their product lines, and an easy to manage store locator.



Riecher new WordPress website design

Riechers full home page design

Want to see more?

Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following:  logo design portfoliographic design portfoliopackage design portfoliowebsite design portfolio  –  Better yet, give us a call or shoot us an email and we can discuss what we can do for you.