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Logo Upgrade for Local Medical Aesthetics Office

Posted on April 21, 2022

Not all the logo and branding work we do starts from scratch. Sometimes we are brought in – to simply update, tweak, or adjust a logo – which was the case here.

Pure 111 was moving offices and wanted to fine tune their logo for their new building signage. When we reviewed their existing logos we noticed there were different icons being used (see the “before” below), and their horizontal and vertical logo options felt disconnected – both because of the different icons, but also because of the different typefaces being used. The logotype also felt generic and unrefined.

Our solutions was to polish up the icon, and update the type. We created a custom R which still felt super modern, but gave the logotype a touch of femininity. It also made it look more custom, and not so “out of the box”. We slightly lightened the type too – which made it feel a little more refined and stylish. Their new offices and signage turned out great!

 

Pure 111 Logo: Before & After

SIGNAGE

New signage looking sharp too:

pure-111-signage

 

Do you have an existing logo that looks dated or unrefined but you’re hesitant to explore a complete redesign because you feel it has too much brand equity or brand recognition? Or maybe you just need an existing logo converted into vector artwork with different formats. Either way, Visual Lure can help. Take a look at some of our sample logo refreshes and contact us today for a free logo upgrade quote!

 

5th Anniversary Logo Design for a St. Louis Area Rail Road Company

Posted on April 11, 2022

One of our favorite types of logos to design are anniversary marks. Why? Because we get to create a unique logo, but it still has to compliment and vibe with the existing brand. On this logo, our client wanted their 5th anniversary logo to be inspired by vintage rail road logos. Below are our initial five proposed options.

The top left emblem is the winning design. They liked it so much that we created another seal (bottom right) that will be used as a secondary brand mark.

 

TPL 5th anniversary logo design

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021

Visual Lure 20 year anniversary

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Visual Lure Announced as a 2021 Local Excellence Award Winner by UpCity!

Posted on May 17, 2021

2021-UpCity local-excellence-winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Visual Lure team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

Founded in 2001, Visual Lure is a full-service design firm with a strong focus on branding and marketing. We pride ourselves on our personalized service and our knack for elevating the small details that make each of our clients unique. Our logo design work is consistently being published in the most prestigious logo books, we have won numerous awards for our web design and development work, and our graphic design services are second to none. Thank you to the UpCity team and our Visual Lure customers over the years for this tremendous award and honor.


Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

“Visual Lure’s personalized service, attention to detail, and commitment to generating real results make them stand out from the crowd and truly resonate with their audiences. Congratulations to Visual Lure on receiving the UpCity Local Excellence Award.”

– Heidi Sullivan
SVP of Product & Marketing


This recognition has been driven in large part by our 5-star review rating on UpCity.