OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Visual Lure Named a 2022 Best of Illinois Winner by UpCity!

Posted on October 19, 2022

Best of Illinois Winner

Every year, UpCity’s Best of Awards honor our business-to-business service providers’ tremendous work within rotating focus areas. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area. In 2022, we celebrate the best providers at the local level for each U.S. state and Canadian province. This year Visual Lure is proud to be named a Best of Illinois Winner in the fields of web design, web development, graphic design, branding/positioning, and search engine optimization.

Logo Upgrade for Local Medical Aesthetics Office

Posted on April 21, 2022

Not all the logo and branding work we do starts from scratch. Sometimes we are brought in – to simply update, tweak, or adjust a logo – which was the case here.

Pure 111 was moving offices and wanted to fine tune their logo for their new building signage. When we reviewed their existing logos we noticed there were different icons being used (see the “before” below), and their horizontal and vertical logo options felt disconnected – both because of the different icons, but also because of the different typefaces being used. The logotype also felt generic and unrefined.

Our solutions was to polish up the icon, and update the type. We created a custom R which still felt super modern, but gave the logotype a touch of femininity. It also made it look more custom, and not so “out of the box”. We slightly lightened the type too – which made it feel a little more refined and stylish. Their new offices and signage turned out great!

 

Pure 111 Logo: Before & After

SIGNAGE

New signage looking sharp too:

pure-111-signage

 

Do you have an existing logo that looks dated or unrefined but you’re hesitant to explore a complete redesign because you feel it has too much brand equity or brand recognition? Or maybe you just need an existing logo converted into vector artwork with different formats. Either way, Visual Lure can help. Take a look at some of our sample logo refreshes and contact us today for a free logo upgrade quote!

 

5th Anniversary Logo Design for a St. Louis Area Rail Road Company

Posted on April 11, 2022

One of our favorite types of logos to design are anniversary marks. Why? Because we get to create a unique logo, but it still has to compliment and vibe with the existing brand. On this logo, our client wanted their 5th anniversary logo to be inspired by vintage rail road logos. Below are our initial five proposed options.

The top left emblem is the winning design. They liked it so much that we created another seal (bottom right) that will be used as a secondary brand mark.

 

TPL 5th anniversary logo design

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.