The head eye-catcher and owner of Visual Lure. And yes, it is Justen with an “e”, NOT Justin with an “i”.

Justen Hong, designer

St. Louis Graphic Designer, Web Design Expert & Branding Specialist

It all started with crayons, building blocks, Legos and a mother who nurtured her son’s artistic side. As a child, Justen would build cities out of blocks that would cover the entire living room floor, draw the stain glass windows in church, and spend hours building objects from Legos. His mother always encouraged his creative side and constantly enrolled him in art classes after school and in the summers. Justen’s first paying job, while still in junior high, was painting a Harley-Davidson logo that was cut out of a piece of metal. By the time he was in high school, he was sketching ad layouts for a small Chicago area advertising firm. Justen attended Eastern Illinois University and received his graphic design/printmaking degree from Southern Illinois University in Edwardsville. While at SIUE, Justen was on the Dean’s List and was awarded the Honors Convocation Award and the Friends of Art Honors Award in Studio Arts.

Today, Justen Hong is an internationally published logo, graphic and web designer located in the St. Louis, Missouri area. He has more than 20 years of experience (close to 30 if you include the Harley sign), and mostly works with small to mid-sized companies. However, he has produced artwork for the likes of the Sears, American Cancer Society, the American Lung Association, Sally Beauty, Ralston Purina and Anheuser Busch. His work can be seen in publications like Logo Talks II, The Big Book of Packaging and in almost a dozen LogoLounge books.


Justen teaching a search engine optimization class at Shutterfest.

Justen is also a featured writer for Shutter Magazine where he writes articles about logo design, branding, web design and search engine optimization (SEO). Shutter Magazine is now currently available nationwide at all Barnes and Noble locations. In addition to writing for the magazine, Justen is a recurring speaker at St. Louis, Missouri’s very own Shutterfest, one of the best professional photography conferences in the country.

Justen loves anything design related, including: art, architecture, movies, interior design and photography. He also enjoys good food and loves to travel.

Justen currently lives in Caseyville, IL where O’Fallon, Collinsville and Fairview Heights intersect, just minutes away from the St. Louis Gateway Arch. He is a member of the O’Fallon Illinois Chamber of Commerce and the St. Louis AIGA where he served as the Website & Interactive Chair. His wife Nicole Holland-Hong, CFP®, CLU®, ChFC®, CASL® is a Certified Financial Planner and one of the top female financial advisors in the country. Justen and Nicole are very involved with fundraising for Cardinal Glennon Children’s Hospital as Nicole is on their Board of Governors. Justen also donates some of his time to the St. Louis Hero Network (a website dedicated to promoting first responder owned companies) and Circle Of Concern Food Pantry (a non-for-profit that helps feed the hungry in St. Louis). Click here to learn more about how Visual Lure gives back to the St. Louis community. They have two beautiful sons, Benjamin and Colten, and a Miniature Schnauzer named Sako.

Justen Hong Art

Justen Hong St. Louis Modern Art

In his spare time, Justen makes contemporary/abstract and modern art, which can be found here: Justen Hong Art.

Other places you can find him: Justen’s facebook | Visual Lure’s facebook | Justen’s Linkedin | Visual Lure’s Linkedin | Pinterest | Behance | Visual Lure Instagram | Justen Hong Art Instagram

Justen is a proud member of:

aiga-member aiga-st-louis-logologolounge-logo  ofallon-chamber-commerce-logost-louis-egotist-logoBBB Accredited Business with A+ RatingAWWWARDS LogoMOZ logoWordPress Logo

about Justen Hong photos


“Form follows function.”

– Louis Sullivan

“You can easily judge the character of a man by how he treats those who can do nothing for him.”

– Johann Wolfgang von Goethe

“A lion doesn’t lose sleep over the opinions of sheep.”

– Unknown