photography branding Archives - Page 2 of 4

Branding Package for a North Carolina Photographer

Posted on November 19, 2014 by JUSTEN HONG

Warren McCormack is a very talented photographer located in Cary, North Carolina. I had the pleasure of meeting Warren at last year’s Shutterfest as he assisted me with setting up my presentations on branding and search engine optimization (SEO). Warren recently contracted me to help him build a cohesive visual branding package.

Not all the branding and identity work we do starts from scratch. That is the case with this project. Before Warren came to us, he had a hodgepodge of branding materials. Much of his marketing and collaterals used different color logos and overall his pieces did not complement each other as a good visual brand should. That is where we came in.

Warren liked, and wanted to keep his existing icon. He just wanted to upgrade the typography in the logo. He also wanted us to help him tie everything together so that his brand had one cohesive look and feel. Other than that, his only request was to design using a SIMPLE and CLEAN aesthetic.

Below you can see our work to date (right underneath his old logo). The original logo was sometimes used in grey and other times in black. The icon was much too large for the type and the typography didn’t really complement the icon. The new modified logo is better balanced and the new custom designed W and M in his name help tie the icon and type together. In addition to the logo upgrade we helped Warren make sure that his new identity system and packaging all matched (which can all be seen below).

This is an open project, so check back soon for any updates, and contact us today if you need help with your branding, logo or packaging. We would love to help.

Logo & Branding Package for Canton, Michigan Photography Studio

Posted on October 16, 2014 by JUSTEN HONG

Kristy Eldredge is a talented Canton, Michigan photographer who specializes in high school seniors portraits. She recently came to Visual Lure for help with re-branding her studio. During the discovery stage of designing her new logo, she provided us with the following samples that she liked: Calvin Klein, Chanel, Fendi, Prada, Valentino and Victoria’s Secret. Almost all of these logos used monograms so that is the direction we decide to go. Below you can see our initial logo options, the final logo formats, a sample identity package, pattern, suggested typefaces and colors along with a sample watermark.

Kristy had a hard time selecting her final logo due to all the strong options we provided, but we agree with her final decision. The new mark is clean, classy and timeless.

If you need help with a logo or visual branding package give Visual Lure a call today.

View more of our photography logos and branding packages »

New Logo & Identity Design for High-End New York Photographer

Posted on September 29, 2014 by JUSTEN HONG

Sorry, but our client requested that we remove this blog post. Before you leave, if you came here looking for photography branding, click here to view a bunch of photographer’s logo and branding packages »

Logo Design for a Denver, Colorado Husband & Wife Photography Team

Posted on June 25, 2014 by JUSTEN HONG

Some of our clients have no idea what direction they want to go in when starting to build a new brand, while others have done their research and know exactly what they want. In the case of Joe and Robin Harbison, a husband and wife wedding photography team out of Denver, CO, they pretty much knew exactly where they wanted to go with their new brand. They had color palettes already selected and samples of logos they liked. They were leaning towards a circle logo that incorporated mountains and weddings as they prefer to shoot mountain weddings.

Below is the final logo along with a sample identity package to show how they can start building their visual brand.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Branding a Miami, FL Wedding Photographer/Videographer

Posted on May 14, 2014 by JUSTEN HONG

Leonardo Volturo, a very talented photographer and videographer from Miami, FL recently contracted Visual Lure to re-brand his engagement and wedding photography studio. The branding package included a new logo, a business card design, a print ad and a new custom, responsive designed WordPress website and blog. The new website features a Pinterest style masonry portfolio with a pop-up slideshow and an infinite scrolling blog. We will also be providing search engine optimization (SEO) services as they were having a hard time getting their existing website to rank in the highly competitive “Miami wedding photographer” search results.

The new website is currently in the development stages and should launch later this month, so check back soon to see the new site. In the meantime, check out his current website at www.leonardovolturo.com.

Do you need help branding, or re-branding, your photography studio, if so, you have come to the right place. Give Visual Lure a call today at 618.407.9231 for a FREE branding consultation.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

New Logo and Identity Package for Iowa Photographer

Posted on May 9, 2014 by JUSTEN HONG

Visual Lure recently completed a new logo and identity package for Brune Photography, owned by Kathie Brune, one of the photographers we had the pleasure of meeting this year at Shutterfest. Kathie wanted a handwritten script used in the logo along with a set of wings. She also requested to use the color purple. Both the wings and the color purple had a deeper meaning for her and her family.

Below you can see the final logos, both vertical and horizontal options, and below that is the new identity package (letterhead, envelope and business card design).

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

Logo, Identity & Packaging Design for St. Louis Metro East Photographer

Posted on May 6, 2014 by JUSTEN HONG

Niche Photography, a St. Louis Metro East photography studio owned by the talented Chad Keffer, recently came to Visual Lure to help re-brand his company. Niche main focus is on engagement and wedding photography but they have recently been dabbling into baby and children’s photography too.

Chad’s old logo consisted of a common handwritten script that seemed a little generic. He wanted his new logo to feel rich and upscale. During our creative brief we asked Chad to provide us with sample logos that he really liked. Many of the samples he provided us were very ornate, so we decided to head in that direction.

Below is the final logo, the final letterhead system and initial packaging options, which we are currently working on. We may also be designing Niche a new website, so check back soon to see how we start to visually pull his entire brand together. In the meantime, check Niche out at niche-photography.com, or facebook.com/NichePhotographySTL.