Logo Design for Educational Website Focused on Exercise, Diet, Weight Loss & Health

Visual Lure was recently contracted to design a logo for an online “Nutrition University” that educates users how to loss weight, the healthy way, based on exercise, diet and nutrition.  They wanted a logo that resembled a university seal or crest, so we replaced the book, flame and candle icons that you would typically see on a university crest, and replaced them with a person running (symbolizing exercise), eating utensils (symbolizing diet & nutrition),  a scale with an arrow moving backwards (symbolizing weight loss) and a heart (symbolizing good health).  Showcased below are the crest, the crest rendered to look like it was made out of copper and an optional horizontal format.

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