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Justen Hong Featured in VoyageSTL’s Most Inspiring Stories in St. Louis

Posted on July 15, 2024

Justen Hong was recently featured in VoyageSTL’s “Most Inspiring Stories in St. Louis.” VoyageSTL aims to spotlight the amazing individuals who bring life and vibrancy to the St. Louis, MO area. The publication highlights incredible artists, creatives, entrepreneurs, and change-makers, celebrating their unique stories.

VoyageSTL is part of the LA-based Voyage Group of Magazines. Their mission is to promote small businesses, artists, creatives, and makers by providing a platform for these hidden gems to share their stories in their own words.

Justen Hong VoyageSTL interview

Click here to read the interview »


Visual Lure Celebrates Its 10 Year Anniversary

Posted on February 23, 2012

We’ve been so busy designing world class logos, design savvy, user friendly, search engine optimized websites, award winning packaging designs and more, that we almost forgot we’ve officially been in business for 10 years (freelancing even longer, since the mid 90’s). We would like to thank all our customers, past and present, for the support and partnerships we’ve built. We couldn’t have done it without you.  We look forward to many more years to come.

Visual Lure crest logo design

Packaging Design for Feline Related Products

Posted on December 8, 2011

Visual Lure recently finished these two package designs for feline products developed by a St. Louis area pharmaceutical company. One is for feline hairball control and the other aids in the management of feline Herpes Virus-1 related diseases. Unlike many cat medicines, these are pleasant tasting to felines, making them easy to administer for pet owners. These products are sold exclusively by veterinarians.

UPDATE: The complete Capilex packaging design printed and photographed.

Capilex packaging design

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Custom Illustrated Christmas Card for St. Louis Area Engineering Firm

Posted on November 9, 2011

TWM, a St. Louis area engineering firm, recently contracted Visual Lure to create custom illustrated Christmas cards this year.  With complete creative control, we designed a card that features a couple of piggybacking elves working with a snowman on a land survey.  We also added a red gloved engineer inspecting a “season’s greetings” blueprint, and to finish it off, we added a snowy St. Louis skyline.  In addition to design services, we also wrote the copy: “We hope all your plans and dreams are fulfilled this holiday season!”.

graphic design - custom illustration christmas card for engineering firm

custom illustrated Christmas card

Justen Hong of Visual Lure can up with the concept and wrote the copy, and the illustration was a collaboration between he and Ev Rein.


Logo Design for Educational Website Focused on Exercise, Diet, Weight Loss & Health

Posted on June 2, 2011

Visual Lure was recently contracted to design a logo for an online “Nutrition University” that educates users how to loss weight, the healthy way, based on exercise, diet and nutrition.  They wanted a logo that resembled a university seal or crest, so we replaced the book, flame and candle icons that you would typically see on a university crest, and replaced them with a person running (symbolizing exercise), eating utensils (symbolizing diet & nutrition),  a scale with an arrow moving backwards (symbolizing weight loss) and a heart (symbolizing good health).  Showcased below are the crest, the crest rendered to look like it was made out of copper and an optional horizontal format.

logo design for weight loss website