OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design for Dallas Fort Worth Spa

Posted on August 19, 2013

Visual Lure was recently contracted to design a new logo for Bloom Spa & Laser, a Dallas Fort Worth spa and laser treatment facility.  Bloom had another design firm work on their logo, but they were unhappy with the results, and hired us to redesign it.  They wanted to see an option with an ornate border and feminine script, and one with a tulip creating the letter “L” in Bloom.  Below are are the options we provided them, plus an additional one we came up with.  Check back soon to see which logo design they select.

logo design Dallas Fort Worth spa

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

UPDATE:  With some slight modifications, here is the final logo design they selected:

final Bloom Spa & Laser logo design

Logo Design for a Wedding Photographer in Puerto Rico

Posted on October 1, 2012

Visual Lure was recently contracted to design a new logo for Saul Padua, a very talented destination wedding photographer from Puerto Rico. Below are the initial logo design options we provided.  Check back soon to see the final logo design, and in the meantime, check out Saul’s website at www.saulpadua.com.

wedding photoghaphy logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logos & Identity Design for Southern Illinois Agricultural Consulting Company & Insurance Agency

Posted on July 6, 2012

Visual Lure was recently contracted to design an identity package with two new logos, one for Lutz Agency, Inc., and the other for its sister company Agri-Business Services. The Lutz Agency is a full service insurance company that focuses on protecting farmers and agricultural entities, but also provides life, health, home and auto insurance to non-ag clientele. Since most of their clients are farmers, but not all, they wanted the new logo to reflect that, but in a subtle way as not to alienate their non-ag customers. Our solution was a crest/shield (representing protection) combined with fields on green and gold representing agriculture (the gold also represents sunlight).

As far as the new Agri-Business Services logo, they wanted it to be different, but complement the new Lutz logo, so we used the same colors, the same typeface, the same shield shape and slightly modified the field. To finish it off, we designed a simple custom farm illustration.

Lutz Agency & Agri-Business Services Logos

New Lutz Agency, Inc. & Agri-Business Services Logos

Lutz Agency & Agri-Business Services Identity Design

Lutz Agency & Agri-Business Services Identity Design

lutz & agri banner design

banner designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.  We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.  And 2) to offer his class and others a limited time special on logo design and branding.  For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.  His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.  Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.  You can see the t-shirts we designed below.

X Factor t-shirt graphic design

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

Visual Lure Celebrates Its 10 Year Anniversary

Posted on February 23, 2012

We’ve been so busy designing world class logos, design savvy, user friendly, search engine optimized websites, award winning packaging designs and more, that we almost forgot we’ve officially been in business for 10 years (freelancing even longer, since the mid 90’s). We would like to thank all our customers, past and present, for the support and partnerships we’ve built. We couldn’t have done it without you.  We look forward to many more years to come.

Visual Lure crest logo design

Logo Design Testimonial from New York Photographers

Posted on December 23, 2011

Here is a testimonial that we just received from a couple of photographers that we recently finished logos for:

“After many years in business without a proper logo or brand identity we came to Visual Lure through a friend’s recommendation.  We were immediately impressed with the collaborative process that Justen at Visual Lure employed.  Through conversations and questions, Justen interpreted the broad description we painted of our company and somehow took it to a level that embraced, refined and elevated our identity.  We came away with an amazing, exciting logo that has unlimited branding potential.  We were so thrilled with the results that we immediately brought a second project to Justen, with the added request that it be done quickly to meet an impending deadline.  Not only did he incorporate the full meaning of our concept into the second logo, he gave us what we believe will be the cornerstone of our second enterprise, and in short order.  We can’t say enough good things about Justen, his creativity and his ability to turn words into art that represents his clients’ vision.”

– Robert Johnson & Katherine Sarkissian

Here are the three logos we designed for them:

all three logo designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for New York Wedding Photographers

Posted on December 21, 2011

When we finished the logo design for Boudior Rocks, the owners loved the new logo so much they decided to redesign the logo for their wedding photography business also. They requested that the two logos tie together somehow, that the new logo have some type of hidden meaning and if possible, represent “two”. Two as in, two people get married and they are a team of two wedding photographers.

So we brainstormed, and we sketched, and brainstormed, and we sketched, and brainstormed, and we sketched… You get the idea, and then it hit us like a ton of bricks.  Two wedding rings, made out of two camera shutters, intertwined to represent a marriage of two people and two wedding photographers working together to capture that day.  We cleaned up and customized the same typeface that we used in the Boudior Rocks logo to give the two logos some cohesion.

New York wedding photography/photographer logo design for intuimagery

logo design for New York wedding photographers

Learn more about our logo design services and don’t forget to check out our logo design portfolio.