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Visual Lure Honored with 6 Logos in LogoLounge 11

Posted on November 6, 2019

LogoLounge 11 Book Art

It is with great honor that we announce six of our logos were selected for the LogoLounge 11 book.  No matter how many times it happens, there is nothing better than getting that “CONGRATULATIONS, YOU’VE MADE IT INTO LOGOLOUNGE BOOK” email.

This year, nearly 35,000 logos were submitted for this edition, making this one of LogoLounge’s largest competitions yet. Out of those, the incredible jurors chose 2,500 winning logos. Six of those logos were ours (shown below).

Visual Lure's LogoLounge 11 winners

Our Winning Logos:

The Visual Crave: A logo designed for a social media platform. The logo features three dimensional candy letters integrated into a VC monogram.

A&B Farm: A crest for a Farmington, Missouri farm. Logo features the owner’s Brittany Spaniel, ornate lettering, and a pair of antlers.

Bear River Brewing Icon: Logo icon for a craft beer brewer – featuring a silhouette of a grizzly bear standing in a river. Visual Lure was also responsible for naming.

Especially Me: An ornate seal/crest for a professional photography studio.

Bear River Brewing Seal: Logo seal featuring a bear rowing a canoe down a river with his huge bottle of beer – hence bear river brewing. Also features a palm tree representing the location of the brewer – Tampa, Florida.

Mightier Copywriting: Proposed name and logo for a professional copywriter. Logomark features a pen breaking a sword inspired by the famous quote “the pen in mightier than the sword”.


More About LogoLounge 11:

This 11th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry, this volume offers up endless opportunity for insight and delight. Discover 2,500 amazingly crafted logos organized into unique visual categories for easy reference. Throughout the book, bonus case studies from respected firms including Stefan Sagmeister, Pentagram London, Hoodzpah, Focus Lab and Tad Carpenter provide a deeper look at design genius at work. This is the definitive identity resource for designers, creative directors, brand managers, and more. LogoLounge.com is the most comprehensive and searchable logo database available today. Members enjoy a wide range of benefits, including unlimited uploads that become entries for consideration in the LogoLounge book series. Join our community and make your mark on logo history.

Click here to get the book »

Check out their website: LogoLounge.com

 

Logo, Identity & Website for a St. Louis Metro East Railroad Company

Posted on March 15, 2018

The Prairie Line is a St. Louis Metro East/Southern Illinois railroad, transportation and logistics company. Lead by a team of highly experienced partners, The Prairie Line prides itself on providing personalized service that often gets lost in the rail industry. Additionally, their ability to cut through red tape and deliver quick decisions (along with their cargo) sets this company apart.

Below you will find everything from the initial logo design options to their newly painted locomotives and custom WordPress website, all which Visual Lure designed.

The Logo:

The top left logo option uses a single line to make two “i”s tying the two word marks together, the top right option (which ended up being the final logo) plays off a line dividing the “P”, the bottom left logo features prairie grasses that make negative space in the type, and the last logo is a P created with a single line that also mimics railroad tracks. Below the options are the final logo lockups.

 

TPL logo options & final logo

Color Palette, Typefaces & Paint Scheme:

We selected a color palette inspired by colors of prairie grasses with clean, easy to read typefaces making sure signage and locomotive numbers are readable from a distance. The paint scheme was inspired by the curve in the logo and the placement gives the locomotives a sense of motion.

 

TPL color palette & typefaces TPL business cardsTPL locomotive paint schemeTPL painted locomotive

 

Custom WordPress Website:

We wrapped up this branding project with a fully custom, responsive designed WordPress website. The site features a sticky header and menu bar for convenient navigation, a couple custom sliders for the “what makes us different” and the “leadership” sections, and an auto-populated news feed that is fed from the fully integrated blog.

TPL website design 2 TPL website design

CLICK HERE to view more of our branding projects » or CONTACT US today to learn more about any of our branding and design service!

 

Logo & Trifold Brochure Design for St. Louis Non-Profit

Posted on October 21, 2015

One Classroom™, a St. Louis, Missouri based 501c3 non-profit organization, hired Visual Lure to design a new logo along with a new trifold brochure. Their mission is to give children with special needs the opportunity to study and learn in normal Catholic school classrooms, side by side with their peers.

Below you can see the final logo both in color and black and white, the color palette, and brand typefaces along with a sample identity package. Underneath that is the new brochure design along with unselected logo explorations.

one-classroom-blog

Logo Design & Branding Package for St. Louis Grand Champion Grill Masters

Posted on February 18, 2015

A personal friend of ours is a member of a St. Louis Grand Champion barbecue crew, and a couple months ago we had the pleasure of tasting some of his scrumptious dishes. It was some of the best ribs, pork steaks, brats and chicken we’ve ever had. Last year his team won the title of Grand Champions at The 10th Annual Wildwood Barbecue Bash. The year before that they won for best chicken.

While we were feasting on his fine cuisine, we started to discuss the name of his team, Mr. Pink BBQ. The name was inspired by Steve Buscemi’s character in Reservoir Dogs.  I instantly saw a new logo in my head. Mr. Pink, dressed in his all black suit and skinny tie – riding a pig like a bull rider – holding on to some type of grilling utensil.

Below is that vision taken from conception to completion, including an alternative logo format, trailer graphics, sample patterns, color palette, typefaces and identity package.

mr-pink-logo-design-branding

If you are interested in our logo design or branding services give us a call today at 618.407.9231 or email us at info@visuallure.com.