OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo & Trifold Brochure Design for St. Louis Non-Profit

Posted on October 21, 2015

One Classroom™, a St. Louis, Missouri based 501c3 non-profit organization, hired Visual Lure to design a new logo along with a new trifold brochure. Their mission is to give children with special needs the opportunity to study and learn in normal Catholic school classrooms, side by side with their peers.

Below you can see the final logo both in color and black and white, the color palette, and brand typefaces along with a sample identity package. Underneath that is the new brochure design along with unselected logo explorations.

one-classroom-blog

Logo Design & Branding Package for St. Louis Grand Champion Grill Masters

Posted on February 18, 2015

A personal friend of ours is a member of a St. Louis Grand Champion barbecue crew, and a couple months ago we had the pleasure of tasting some of his scrumptious dishes. It was some of the best ribs, pork steaks, brats and chicken we’ve ever had. Last year his team won the title of Grand Champions at The 10th Annual Wildwood Barbecue Bash. The year before that they won for best chicken.

While we were feasting on his fine cuisine, we started to discuss the name of his team, Mr. Pink BBQ. The name was inspired by Steve Buscemi’s character in Reservoir Dogs.  I instantly saw a new logo in my head. Mr. Pink, dressed in his all black suit and skinny tie – riding a pig like a bull rider – holding on to some type of grilling utensil.

Below is that vision taken from conception to completion, including an alternative logo format, trailer graphics, sample patterns, color palette, typefaces and identity package.

mr-pink-logo-design-branding

If you are interested in our logo design or branding services give us a call today at 618.407.9231 or email us at info@visuallure.com.

Logo & Identity for New St. Louis Audiology Practice

Posted on September 19, 2014

Visual Lure recently completed this new logo and identity package for Advanced Audiology Associates, a new audiology practice opening soon in St. Louis, Missouri. The new logo features two types of audio waves that create the St. Louis Arch and the Mississippi River. They also create three letter A’s for Advanced Audiology Associates. We think that’s pretty clever and memorable; please like or share this post if you agree. The typeface is Centrale Sans Condensed with custom letter A’s designed to complement the logo mark.

Below you can see the new logo in both horizontal and vertical applications, underneath that are additional color variations and at the bottom is the identity package – which includes the company business card, letterhead and envelope design.

Advanced Audiology St. Louis logo branding

Update: Here is a trifold brochure we recently completed for AAA:

AAA trifold brochure design

Almost all the logos we design are heavily concept-driven because we feel logos with meaning tend to be more memorable. If you want a logo that people and customers will remember, one that stands the test of time, and catches people eyes, give Visual Lure a call today.

New Logo and Identity Design Package for a St. Louis Wealth Management Firm

Posted on September 18, 2014

Visual Lure recently completed a new logo and identity package for Hauser Group Wealth Management, a St. Louis, MO based wealth management firm lead by Mike Hauser. Mike is a CPA and a personal financial specialist. He is a member of FINRA and the SIPC, and offers securities through LPL Financial. We feel the new clean and sharp logo feels trustworthy and reliable. The perfect traits for a financial management company.

Below you can see both the vertical and horizontal logo formats along with a couple color variations. Below the logos is the identity design package, including the business card, letterhead and a #10 envelope design.

If you are in need of a new logo, or looking to re-brand an existing company, give Visual Lure a call today. We would love to get your branding started in the right direction with our award wining, internationally published logo design solutions.

Hauser Group logo design and branding

Branding Package for an Edwardsville, IL / St. Louis, MO Wealth Management Firm

Posted on June 26, 2014

Visual Lure is currently wrapping up a complete branding package for Visionary Wealth Advisors. VWA is a full service wealth management firm headquartered in Edwardsville, IL with another office in St. Louis, MO. The package included a logo, identity design, print collateral, signage, posters and a fully custom WordPress website.

The new site is fully responsive, meaning it transforms to fit all devices such as tablets and smart phones. It is also search engine optimized and features a custom admin section making it easy for VWA to manage their employees, referred to as “Visionaries”. Click here to check out the cool animation effects on their Meet the Visionaries page.

Below you can view both the vertical and horizontal logo design formats, the identity package (business card, envelope and letterhead design), building signage, corporate folder and their new website. Visit VisionaryWealthAdvisors.com to learn more about the company.

Website copywriting by Renee Kennison of Concept Shop, and Visionary team photography by Darin Hartlieb.

branding package for Visionary Wealth Advisors

The only thing we enjoy more than designing logos in building a complete brand from the ground up.  If you are launching a new company or looking to completely re-brand an existing one, contact us today! We would love to learn more about you and your company.

Learn more about our logo design, graphic designweb design, Word Press design, and Search Engine Optimization (SEO) services and don’t forget to check out our logo, graphic design or web design portfolio.

Logo Design for Comedy Club Coming to Fairview Heights, IL

Posted on May 28, 2014

Do you need a new logo designed or possibly a re-brand?  If so, GET IT DONE RIGHT THE FIRST TIME!  It always amazes us how companies don’t have the budget to get a quality logo designed up front, but they somehow have it for re-designs (because they aren’t happy with what they receive from less experienced designers).  Your logo is the cornerstone of your brand.  It directly reflects your business, so having a visually unappealing, amateur designed logo makes your company look unprofessional and amateurish.

This brings us to Hey Guys Comedy, a new comedy club coming to Fairview Heights, IL, where the old Cupids Restaurant used to be located.  I believe the owners went through two to three designers/design firms before they contracted Visual Lure.  In an email from one of the owners, she stated “I have had a heck of a time with a few different companies and people have not been nice at all.”

That is where we came in.  After initial communications we found that they knew exactly what they wanted.  They wanted a logo with a vintage microphone that was on fire. Below are our initial logo design options of the burning microphone. The last option was an extra design that we sketched while we were on the initial phone call.  Check back soon to see which logo they select, and be sure to check out the comedy club when it opens.

comedy club logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

UPDATE:  The logo has been narrowed down to these final two options:

Hey Guys Comedy final 2 logo design options

UPDATE:  The final logo has been selected and is the top option above that uses the Art Deco typeface.

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company.  The owners wanted the logo design to have an icon of some sort that represented money and profit.  The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills.  The wing represents speed and motion for logistics and the fanned hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.

ProfitLeasingBlog

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.