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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design for St. Louis Business/Life Coach

Posted on March 13, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for St. Louis based business and life coach Rodney Mueller. Rodney uses his life experiences, including what he learned as an Army Drill Sergeant, to motivate and coach businesses and individuals. He wanted his logo to use chevrons (the inverted v-shaped military symbol used to indicate rank or length of service) to nod to his military background but in a subtle way. He also wanted the logo design to have a human element to make it more friendly and approachable.  We solved these design requirements by combining two chevrons to create a person as seen below. To learn more about Rodney and STL Coaching visit www.stlcoaching.com.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here is their new business card design:

St. Louis graphic design & identity design

T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012 by JUSTEN HONG

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.  We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.  And 2) to offer his class and others a limited time special on logo design and branding.  For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.  His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.  Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.  You can see the t-shirts we designed below.

 

X Factor t-shirt graphic design

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

Logo Design for a Photography Editing Company

Posted on January 25, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a photography editing/post production studio that “evolves” photographs into art.  The client requested that the logo be “artsy” and somehow portray evolution, so we found a typeface that felt like it was transforming and we customized it. We meticulously manipulated the pinstripe curves and loops to give it a feeling of motion and balance. Visual Lure also assisted in the naming of the company.

St Louis logo design for photo editing company

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo & Web Design for St. Louis Area Based Titanium Fastener Manufacturer/Store

Posted on January 12, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo and website for RaceTech Titanium, an Edwardsville, IL based company that sells Titanium fasteners for motorcycles, race cars, dragster, mountain bikes and more. The final logo is show below, the large logo on top, along with some of our other logo design options.

Since the mass majority of their clients are in some type of racing industry, the logo design they chose features a “finish flag” in the circular motion in which it is waved at the end of a race.

St. Louis logo design for RaceTech Titanium

just a couple of our initial logo design options

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Word Press Web Design | Zen Cart e-Commerce Web Design

We are also in the process of designing a new website design which will be built using two platforms. We will be using WordPress for the information sections of the website and ZenCart for the online e-commerce store. Below is our initial design for the home page. Check back soon for the launch of the new website.

 

Word Press web design & zen cart ecommerce web design for RaceTech Titanium

proposed home page design

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.

…and a new business card design:

business card design for RaceTech

business card design

Logo Design for a St. Louis based Development/Real Estate Company

Posted on January 11, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a logo for a development/real estate company based in the St. Louis area.  They wanted a simple typography based logo (text only), so we altered/customized a couple fonts we liked creating the following two logo designs.  The client ended up choosing the top logo.

 

St. Louis logo design for Devco

initial two logo design options

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design Testimonial from New York Photographers

Posted on December 23, 2011 by JUSTEN HONG

Here is a testimonial that we just received from a couple of photographers that we recently finished logos for:

“After many years in business without a proper logo or brand identity we came to Visual Lure through a friend’s recommendation.  We were immediately impressed with the collaborative process that Justen at Visual Lure employed.  Through conversations and questions, Justen interpreted the broad description we painted of our company and somehow took it to a level that embraced, refined and elevated our identity.  We came away with an amazing, exciting logo that has unlimited branding potential.  We were so thrilled with the results that we immediately brought a second project to Justen, with the added request that it be done quickly to meet an impending deadline.  Not only did he incorporate the full meaning of our concept into the second logo, he gave us what we believe will be the cornerstone of our second enterprise, and in short order.  We can’t say enough good things about Justen, his creativity and his ability to turn words into art that represents his clients’ vision.”

– Robert Johnson & Katherine Sarkissian

Here are the three logos we designed for them:

all three logo designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for New York Wedding Photographers

Posted on December 21, 2011 by JUSTEN HONG

When we finished the logo design for Boudior Rocks, the owners loved the new logo so much they decided to redesign the logo for their wedding photography business also. They requested that the two logos tie together somehow, that the new logo have some type of hidden meaning and if possible, represent “two”. Two as in, two people get married and they are a team of two wedding photographers.

So we brainstormed, and we sketched, and brainstormed, and we sketched, and brainstormed, and we sketched… You get the idea, and then it hit us like a ton of bricks.  Two wedding rings, made out of two camera shutters, intertwined to represent a marriage of two people and two wedding photographers working together to capture that day.  We cleaned up and customized the same typeface that we used in the Boudior Rocks logo to give the two logos some cohesion.

New York wedding photography/photographer logo design for intuimagery

logo design for New York wedding photographers

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

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