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6 Visual Lure Logos Selected for LogoLounge 12

Posted on August 25, 2020 by JUSTEN HONG

Getting this email never gets old:

LogoLounge 12 congrats email

Visual Lure logos have once again been selected to be published in LogoLounge. Book 12 this time around. With these logos, our total number of winning marks in LogoLounge books is 43 – in 9 different publications. Entries for this book included 43,000 submissions from over 60 countries worldwide. 3,000 were selected for the new book with 731 winning logo designers. To say we are honored is an understatement as LogoLounge is without a doubt the WORLD’S GREATEST logo library and one of the most prestigious logo publication around.

LogoLounge 12 stats

“Everyday designers are inspired and inspire others through LogoLounge. As a result, we also get to showcase top identity design from around the world through the LogoLounge book series, where a preeminent panel of jurors chose logos to represent the best of the best.” – LogoLounge

This year’s judges included: Dan Janssen, Mackey Saturday, Veronica Fuerte, Chris Do, Jonathan Rudolph, Justin Ahrens, Szende Brassai, Tamari Chabukiani, Bruno Campos and Eddie Lobanovskiy.

 

Our Winning Logos:

Visual Lure's LogoLounge 12 winning logos

 

LogoLounge 12- badge of honor

 

Want to see more of our logo design work? Click here to view our logo design portfolio, or click here to view some of our branding projects.

 

Logo Upgrade & Website for Riechers Truck Bodies

Posted on February 12, 2020 by JUSTEN HONG

Visual Lure recently updated RIECHERS TRUCK BODIES’ logo and built them a new custom WordPress Website

Like so many companies, RIECHERS TRUCK BODIES was using multiple versions of a logo, each different. Different fonts, slightly different colors, etc. We cleaned up their existing logo – adjusting the spacing, making it easier to read, removed “& Equipment” allowing more room for “TRUCK BODIES”, and provided multiple options for one color uses.

In addition to the logo update, we also redesigned their mudflaps and the sticker that they add to every build. Everything now ties together better and looks more cohesive.

Riechers upgraded logo

Professional Photo Shoot

In addition to design, Visual Lure coordinated and art directed a professional photo shoot with the talented Matt Marcinkowski, a premier St. Louis metro east commercial photographer. Below are a handful of his deliverables.

Riechers photoshoot 1Riechers photoshoot 2Riechers photoshoot 3

Custom WordPress Web Design & Development

To finish this project, Visual Lure designed and developed RIECHERS a new custom WordPress website. The site is fully responsive rendering beautifully on any device, and features a sticky header for convenient navigation, custom post types for their product lines, and an easy to manage store locator.

CLICK HERE TO VIEW THE NEW WEBSITE »

 

Riecher new WordPress website design

Riechers full home page design

Want to see more?

Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following:  logo design portfolio |  graphic design portfolio |  package design portfolio |  website design portfolio  –  Better yet, give us a call or shoot us an email and we can discuss what we can do for you.

 

Visual Lure Honored with 6 Logos in LogoLounge 11

Posted on November 6, 2019 by JUSTEN HONG

LogoLounge 11 Book Art

It is with great honor that we announce six of our logos were selected for the LogoLounge 11 book.  No matter how many times it happens, there is nothing better than getting that “CONGRATULATIONS, YOU’VE MADE IT INTO LOGOLOUNGE BOOK” email.

This year, nearly 35,000 logos were submitted for this edition, making this one of LogoLounge’s largest competitions yet. Out of those, the incredible jurors chose 2,500 winning logos. Six of those logos were ours (shown below).

Visual Lure's LogoLounge 11 winners

Our Winning Logos:

The Visual Crave: A logo designed for a social media platform. The logo features three dimensional candy letters integrated into a VC monogram.

A&B Farm: A crest for a Farmington, Missouri farm. Logo features the owner’s Brittany Spaniel, ornate lettering, and a pair of antlers.

Bear River Brewing Icon: Logo icon for a craft beer brewer – featuring a silhouette of a grizzly bear standing in a river. Visual Lure was also responsible for naming.

Especially Me: An ornate seal/crest for a professional photography studio.

Bear River Brewing Seal: Logo seal featuring a bear rowing a canoe down a river with his huge bottle of beer – hence bear river brewing. Also features a palm tree representing the location of the brewer – Tampa, Florida.

Mightier Copywriting: Proposed name and logo for a professional copywriter. Logomark features a pen breaking a sword inspired by the famous quote “the pen in mightier than the sword”.

More About LogoLounge 11:

This 11th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry, this volume offers up endless opportunity for insight and delight. Discover 2,500 amazingly crafted logos organized into unique visual categories for easy reference. Throughout the book, bonus case studies from respected firms including Stefan Sagmeister, Pentagram London, Hoodzpah, Focus Lab and Tad Carpenter provide a deeper look at design genius at work. This is the definitive identity resource for designers, creative directors, brand managers, and more. LogoLounge.com is the most comprehensive and searchable logo database available today. Members enjoy a wide range of benefits, including unlimited uploads that become entries for consideration in the LogoLounge book series. Join our community and make your mark on logo history.

Click here to get the book »

Check out their website: LogoLounge.com

 

Justen Hong of Visual Lure Wins Prestigious Award from LogoWave

Posted on September 20, 2019 by JUSTEN HONG

Logo Wave 5, 2nd Place Award Winner - Lucky Mutt logo design

Justen Hong, founder of Visual Lure, a St. Louis-based branding and design firm, has been honored with a distinguished award from LogoWave, a respected platform recognizing excellence in logo design and branding. The award highlights Visual Lure’s exceptional creativity, attention to detail, and commitment to delivering outstanding design solutions. The LogoWave Award serves as a testament to Visual Lure’s ability to create impactful, memorable logos that resonate with audiences and elevate brands to new heights. The award was presented in recognition of world-class logo design, showcasing Visual Lure’s ability to blend aesthetic appeal with strategic vision.

“We are thrilled to receive this recognition from LogoWave,” said Justen Hong, Founder of Visual Lure. “This award validates my hard work and dedication to delivering designs that not only look great but also serve a clear purpose in helping our clients build stronger brands.”

LogoWave winners are selected by an internationally acclaimed jury that carefully reviews each logo entry. Craftsmanship, memorability, and innovation are key criteria, recognizing only the best designs across various industries. Visual Lure was selected for its innovative approach to design and its ability to meet the unique needs of clients in today’s competitive marketplace.

For more information about Visual Lure and to view the award-winning designs, visit https://logowave.com/project/second-place-wave-five/.

About LogoWave:
LogoWave is an industry-leading platform dedicated to recognizing and celebrating outstanding logo design and branding. Each wave, LogoWave honors the best designs from around the world, setting the standard for excellence in the design community.

Branding for Revolutionary New Cleaning Scrub Gloves

Posted on October 8, 2018 by JUSTEN HONG

The Heavyweight Scrub Gloves is a revolutionary new cleaning product that is about to disrupt the cleaning industry. These scrub gloves, using a patent pending design, allow users to control the range of abrasiveness – the harder you press, the more abrasive it becomes. When used properly, it will easily remove bugs/dirt/grime from surfaces without scratching, allowing you to effectively clean almost anything. It gets in all the nooks and crannies your hand can fit, doesn’t require the use of chemicals, and is long lasting.

Heavyweight came to Visual Lure early on in their development process and we’ve had the pleasure of helping them with their logo & branding, brand messaging & strategy, packaging, and website.

The Heavyweight Scrub Gloves Logo

HWSG professional product photos

 

Logo Design Options

Below are the initial logo options we presented to the client:

initial logo design options

 

Final Logo Lockups

After a couple rounds of minor revisions, below are the final logo lockups we delivered:

final logo design lockups

 

Brand & Graphic Standards Guidebook

Below are a couple pages from the brand and graphic standards guide. It provides guidelines on logo usage, brand color palette, brand typefaces, backgrounds and more – to ensure a seamless and consistent use of design elements.

 

HWSG brand guideline book

Package Design

 

PACKAGE DESIGN OPTION

Below is one of the unused proposed package design options. It was designed to focus exclusively on automotive/motor vehicle detailing, as that is one of the best uses of the gloves.

 

HWSG packaging design option

FINAL PACKAGE DESIGN

Below if the final label/package design:

 

final HWSG packaging design

 

Professional Photography & Videography

Professional photography and videography provided by Chris Malacarne. Below are a handful of the deliverables he supplied.

 

HWSG professional photos

 

Sell Sheet

Sell sheet design targeting the automotive cleaning and detailing market:

 

HWSG sell sheet design

 

WordPress Website with E-commerce

Below is the new website we helped launch using the Unicon WordPress theme. We typically do not work with pre-designed themes, but since they were such good clients, we assisted them with the website. We also helped activate WooCommerce, implement their payment gateway, and install their SSL certificate to make it an e-commerce website. You can visit the new website at hwscrubgloves.com.

HWSG responsive WordPress website design

 

Learn more about our services featured in this post:

Learn more about our
Logo & Branding Services »

Learn more about our
Graphic Design Services »

Learn more about our
Package Design Services »

Learn more about our
WordPress Website  Services »

 

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