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Logo Upgrade & Website for Riechers Truck Bodies

Posted on February 12, 2020

Visual Lure recently updated RIECHERS TRUCK BODIES’ logo and built them a new custom WordPress Website

Like so many companies, RIECHERS TRUCK BODIES was using multiple versions of a logo, each different. Different fonts, slightly different colors, etc. We cleaned up their existing logo – adjusting the spacing, making it easier to read, removed “& Equipment” allowing more room for “TRUCK BODIES”, and provided multiple options for one color uses.

In addition to the logo update, we also redesigned their mudflaps and the sticker that they add to every build. Everything now ties together better and looks more cohesive.

Riechers upgraded logo

 

Professional Photo Shoot

In addition to design, Visual Lure coordinated and art directed a professional photo shoot with the talented Matt Marcinkowski, a premier St. Louis metro east commercial photographer. Below are a handful of his deliverables.

Riechers photoshoot 1Riechers photoshoot 2Riechers photoshoot 3

 

Custom WordPress Web Design & Development

To finished this project off, Visual Lure designed and developed RIECHERS a new custom WordPress website. The site is fully responsive rendering beautifully on any device, and features a sticky header for convenient navigation, custom post types for their product lines, and an easy to manage store locator.

CLICK HERE TO VIEW THE NEW WEBSITE »

Riecher new WordPress website design

 

Want to see more?

Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following:  logo design portfoliographic design portfoliopackage design portfoliowebsite design portfolio  –  Better yet, give us a call or shoot us an email and we can discuss what we can do for you.