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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021 by JUSTEN HONG

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Visual Lure Announced as a 2021 Local Excellence Award Winner by UpCity!

Posted on May 17, 2021 by JUSTEN HONG

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Visual Lure team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

Founded in 2001, Visual Lure is a full-service design firm with a strong focus on branding and marketing. We pride ourselves on our personalized service and our knack for elevating the small details that make each of our clients unique. Our logo design work is consistently being published in the most prestigious logo books, we have won numerous awards for our web design and development work, and our graphic design services are second to none. Thank you to the UpCity team and our Visual Lure customers over the years for this tremendous award and honor.

Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

“Visual Lure’s personalized service, attention to detail, and commitment to generating real results make them stand out from the crowd and truly resonate with their audiences. Congratulations to Visual Lure on receiving the UpCity Local Excellence Award.”

– Heidi Sullivan
SVP of Product & Marketing

This recognition has been driven in large part by our 5-star review rating on UpCity.

Signage & Environmental Graphics for New Artur Express Headquarters

Posted on September 1, 2020 by JUSTEN HONG

Visual Lure had the pleasure of designing all the signage and environmental graphics for the new Artur Express headquarters in Hazelwood, Missouri. Artur is a longtime client and one of the fastest growing logistics/transportation companies in the United States (recently making Inc. 5000’s Fastest Growing Private Companies for 2020, ranking no. 4,419 with three-year revenue growth of 73%).

Visual Lure designed all the signage and Designery of St. Louis fabricated and installed it. We also designed the vinyl and glass graphics which were installed by Artur’s in-house vinyl team. See all the photos of their new HQ below (photography by Visual Lure).

Exterior Logo Signage:

The Welcome Sign

Since Artur Express is a logistics/transportation company, Visual Lure thought what better way to welcome visitors to their new headquarters than with a Welcome Highway Sign. We came up with this concept and installation direction.

…we then carried this theme throughout the building with directional signage – adding a custom Interstate Artur Badge. See more samples below:

The Trailer Wall:

We made one of their main focus/high traffic walls look like one of Artur’s actual semi trailers:

Glass Vinyl Graphics:

The new headquarters has multiple meeting rooms so they named them all after large U.S. cities. For semi-privacy, and identifying the names, we designed vinyl for all the glass walls.

Misc. Signage & Graphics:

Artur’s new headquarters turned out AWESOME!!! We couldn’t be any happier with how everything came together. It has been amazing watching this company grow and it’s been our pleasure helping them along the way.

View more branding work we’ve done for Artur »

Logo Upgrade & Website for Riechers Truck Bodies

Posted on February 12, 2020 by JUSTEN HONG

Visual Lure recently updated RIECHERS TRUCK BODIES’ logo and built them a new custom WordPress Website

Like so many companies, RIECHERS TRUCK BODIES was using multiple versions of a logo, each different. Different fonts, slightly different colors, etc. We cleaned up their existing logo – adjusting the spacing, making it easier to read, removed “& Equipment” allowing more room for “TRUCK BODIES”, and provided multiple options for one color uses.

In addition to the logo update, we also redesigned their mudflaps and the sticker that they add to every build. Everything now ties together better and looks more cohesive.

Professional Photo Shoot

In addition to design, Visual Lure coordinated and art directed a professional photo shoot with the talented Matt Marcinkowski, a premier St. Louis metro east commercial photographer. Below are a handful of his deliverables.

Custom WordPress Web Design & Development

To finish this project, Visual Lure designed and developed RIECHERS a new custom WordPress website. The site is fully responsive rendering beautifully on any device, and features a sticky header for convenient navigation, custom post types for their product lines, and an easy to manage store locator.

CLICK HERE TO VIEW THE NEW WEBSITE »

Want to see more?

Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following: logo design portfolio | graphic design portfolio | package design portfolio | website design portfolio – Better yet, give us a call or shoot us an email and we can discuss what we can do for you.

New Website & Brochure Design for St. Louis Metro East Apartment Complex

Posted on December 3, 2019 by JUSTEN HONG

New Custom WordPress Website

Visual Lure recently launched a new custom WordPress website for Tamarack Woods Apartments, a luxury apartment complex located in Shiloh, Illinois bordering O’Fallon. The complex is extremely well maintained and managed, and is located right next to Target, Dierbergs, tons of restaurants, and both new Memorial and St. Elizabeth’s hospitals. Interstate 64 access is a mile away, and its proximity to Scott Air Force Base make this a highly desired location – plus they offer military and hospital employee discounts.

Visit Website »

New Accordion Brochure Design

In addition to the design and development of the website, Visual Lure also designed a new accordion brochure for the apartments. The new brochure complements the design of the website and features photography captured by Visual Lure. We also designed the original logo.

Tamarack accordion brochure design front

Branding for MeWash, a Mobile Car Wash Company

Posted on May 8, 2019 by JUSTEN HONG

MeWash is a mobile car wash company based out of Anniston, Alabama. They came to Visual Lure for everything from their logo and branding – to signage, vehicles wraps and marketing collateral. Below is a collection of most of the work we completed.

Initial Logo Design Options

Final Logo Design Lockups

Vehicle Wrap Explorations + Final DesignPostcards

Business Card

Free Wash Card

Sample Ad

Signcades

Billboard

CLICK HERE TO VIEW THE ENTIRE MEWASH BRANDING PACKAGE »

Like what you see?

Want to see more? Click here to check out our branding portfolio and see all the different types of companies and organizations we’ve worked with. If you’d like to see more of our work, click one of the following: logo design portfolio | graphic design portfolio | package design portfolio | website design portfolio – Better yet, give us a call or shoot us an email and we can discuss what we can do for you.

Branding for Revolutionary New Cleaning Scrub Gloves

Posted on October 8, 2018 by JUSTEN HONG

The Heavyweight Scrub Gloves is a revolutionary new cleaning product that is about to disrupt the cleaning industry. These scrub gloves, using a patent pending design, allow users to control the range of abrasiveness – the harder you press, the more abrasive it becomes. When used properly, it will easily remove bugs/dirt/grime from surfaces without scratching, allowing you to effectively clean almost anything. It gets in all the nooks and crannies your hand can fit, doesn’t require the use of chemicals, and is long lasting.

Heavyweight came to Visual Lure early on in their development process and we’ve had the pleasure of helping them with their logo & branding, brand messaging & strategy, packaging, and website.

Logo Design Options

Below are the initial logo options we presented to the client:

Final Logo Lockups

After a couple rounds of minor revisions, below are the final logo lockups we delivered:

Brand & Graphic Standards Guidebook

Below are a couple pages from the brand and graphic standards guide. It provides guidelines on logo usage, brand color palette, brand typefaces, backgrounds and more – to ensure a seamless and consistent use of design elements.

Package Design

PACKAGE DESIGN OPTION

Below is one of the unused proposed package design options. It was designed to focus exclusively on automotive/motor vehicle detailing, as that is one of the best uses of the gloves.

FINAL PACKAGE DESIGN

Below if the final label/package design:

Professional Photography & Videography

Professional photography and videography provided by Chris Malacarne. Below are a handful of the deliverables he supplied.

Sell Sheet

Sell sheet design targeting the automotive cleaning and detailing market:

WordPress Website with E-commerce

Below is the new website we helped launch using the Unicon WordPress theme. We typically do not work with pre-designed themes, but since they were such good clients, we assisted them with the website. We also helped activate WooCommerce, implement their payment gateway, and install their SSL certificate to make it an e-commerce website. You can visit the new website at hwscrubgloves.com.

Learn more about our services featured in this post:

Learn more about our
Logo & Branding Services »

Learn more about our
Graphic Design Services »

Learn more about our
Package Design Services »

Learn more about our
WordPress Website Services »