OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design for New York Photographers Specializing in Boudoir Style Photography

Posted on December 12, 2011

Visual Lure was recently contracted to design a new logo for Boudoir Rocks, a New York team of photographers that specialize in boudoir style photography. They really wanted the new logo to have a hidden meaning or a symbol that was integrated into the design somehow. They also wanted a separate design element that they could use as a watermark.ย  Below are our initial logo design options that we provided to our client. All the logo designs show horizontal, vertical and watermark options.

The logo design below features a “tattoo style” heart and arrow that create the letter B. We figured what is more “rock” than a tattoo, right? Both the typefaces used in “boudoir” and “rocks” where hand drawn and converted into vector art.

The next logo features a brassiere that creates the letter B.ย  We custom illustrated the bra so that it complemented the style of the typeface:

Our final logo design option features a simple monogram made out of the letters B and R:

Check back soon to see which logo they choose.ย  Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and the final logo in all its glory:

final logo design

Packaging Design for Feline Related Products

Posted on December 8, 2011

Visual Lure recently finished these two package designs for feline products developed by a St. Louis area pharmaceutical company. One is for feline hairball control and the other aids in the management of feline Herpes Virus-1 related diseases. Unlike many cat medicines, these are pleasant tasting to felines, making them easy to administer for pet owners. These products are sold exclusively by veterinarians.

UPDATE: The complete Capilex packaging design printed and photographed.

Capilex packaging design

Learn more about our graphic design services and donโ€™t forget to check out our graphic design portfolio.

Logo Design & WordPress Web Design for New York Photographer

Posted on

Visual Lure was recently contracted to design a logo for Tony Calarco, a very talented New York based photographer and owner of Tony Calarco Photography.ย  He wanted to start building a fashionable, modern, high-end looking brand, so in the development of the new look we explored multiple sans-serif and script style typefaces. In the end, we went with a unique customized sans-serif type. We also created a complementary icon that he can use as a watermark, in background images, etc.

We are currently in the planning stages of redesigning his website, but feel free to check out his photography at www.tonycalarco.com.

Check back soon for news about his new website design.

final logo design and icon in multiple formats

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

…and here are our proposed comps for their new website design:

proposed home page design

proposed subpage design

proposed blog design

Learn more about our Word Press design and web design services.ย  Also, don’t forget to check out our web design portfolio.

Christmas Card Design for St. Louis Metro East Construction Company

Posted on November 16, 2011

Visual Lure designs a Christmas card every year for Holland Construction Services, a St. Louis area contractor/construction company.ย  This year’s card features a jolly crane operator, wearing his HCS hard hat, lifting a huge Holland 25 year anniversary ornament with a Christmas tree and St. Louis skyline in the background.

christmas card graphic design illustration

Doyald Young, Logotype Designer

Posted on November 14, 2011

I just noticed that Doyald Young passed away earlier this year.ย  Doyald was a master logotype designer and world class typographer.ย  I had the pleasure of meeting him at a St. Louis AIGA lecture a couple years ago.ย  He was kind, witty and had a special demeanor and presence that made you feel instantly comfortable.ย  Here is a great video showcasing him and some of his work.

Package Design for New USAF Academy Band CD

Posted on November 9, 2011

Visual Lure was recently contracted to design the packaging for a new USAF CD titled Sonata in Blue.ย  It will feature the Rampart Winds of the United States Air Force Academy Band.ย  The band provided the following direction: “We want to visually showcase the five individuals that make up the quintet. ย Not necessarily with their pictures, but with some other representation. ย The instruments used are flute, oboe, clarinet, bassoon and French horn. ย We would like to the cover to be recognizable as an Air Force product in some fashion…”

With this guidance, we came up with the concept of five F16s (representing the quintet) flying in formation with music (notes and symbols) coming out of the jet’s contrails (exhaust).ย  Below is our initial proposed cover. Check back soon to see the finished product.

CD package design/packaging design