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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

New Logo for a Chicago Glamour/Fashion Photographer

Posted on November 26, 2014 by JUSTEN HONG

Jeremy Cheshareck is a portrait and glamour photographer located in Joliet, Illinois, just south of Chicago. His photography is edgy with a high-end fashion aesthetic. After meeting with Jeremy, he had just decided to break his current brand into two entities: Jeremy Cheshareck Photography and J. Chez Photography. Jeremy Cheshareck Photography will focus on high school seniors and portraiture, and J. Chez will focus on glamour and fashion. He chose to split the two because he didn’t want to alienate seniors and their parents with his more risque fashion work. We, along with the Salvatore Cincotta team, helped him come up with J. Chez Photography. This name keeps his new brand personal but allows him to market to a completely different audience.

Jeremy didn’t want his new logo to feel like a photography logo and he really wanted to incorporate lions into the design somehow. Below is the new logo along with a sample identity package, including business cards, letterhead and envelopes. The new logo features a J.C. monogram sandwiched between two lions and topped with a crown.

Update: Here is the logo with a new steel effect added to it.

…and the new logo for his sister brand Jeremy Cheshareck Photography:

View more of our photography logos and branding packages »

Save the Dates, Invitations & Programs for Jackie Joyner-Kersee’s Gala

Posted on November 25, 2014 by JUSTEN HONG

Visual Lure, in collaboration with The Hauser Group, had the honor of designing this year’s save the dates, invitations and programs for Jackie Joyner-Kersee’s Gala entitled Sequins, Suits & Sneakers. The event raises money to support the Jackie Joyner-Kersee Foundation & Center, who’s mission is to provide children, adults and families with the resources they need in order to improve their lives and to enhance communities world-wide, with special attention to East St. Louis, Illinois. This years event was held at the Hilton at the Ballpark in Downtown St. Louis.

graphic design for JJK

Branding Package for a North Carolina Photographer

Posted on November 19, 2014 by JUSTEN HONG

Warren McCormack is a very talented photographer located in Cary, North Carolina. I had the pleasure of meeting Warren at last year’s Shutterfest as he assisted me with setting up my presentations on branding and search engine optimization (SEO). Warren recently contracted me to help him build a cohesive visual branding package.

Not all the branding and identity work we do starts from scratch. That is the case with this project. Before Warren came to us, he had a hodgepodge of branding materials. Much of his marketing and collaterals used different color logos and overall his pieces did not complement each other as a good visual brand should. That is where we came in.

Warren liked, and wanted to keep his existing icon. He just wanted to upgrade the typography in the logo. He also wanted us to help him tie everything together so that his brand had one cohesive look and feel. Other than that, his only request was to design using a SIMPLE and CLEAN aesthetic.

Below you can see our work to date (right underneath his old logo). The original logo was sometimes used in grey and other times in black. The icon was much too large for the type and the typography didn’t really complement the icon. The new modified logo is better balanced and the new custom designed W and M in his name help tie the icon and type together. In addition to the logo upgrade we helped Warren make sure that his new identity system and packaging all matched (which can all be seen below).

This is an open project, so check back soon for any updates, and contact us today if you need help with your branding, logo or packaging. We would love to help.

Custom WordPress Website for St. Louis & Illinois Window & Door Company

Posted on November 14, 2014 by JUSTEN HONG

Visual Lure just helped Wilke Window & Door launch a new custom WordPress website. Wilke is a window and door company with showrooms in Shiloh, IL, Fenton, MO and St. Charles, MO. They serve the entire St. Louis Metropolitan area and all of Southern Illinois. In addition to windows and doors, they also carry columns, copper roofs, cupolas, fire place mantels, locksets, shutters & siding, skylights, staircase railing and trim & mouldings. They’ve been in business for over 50 years with a simple business model based on offering high quality products and treating customers right (our favorite types of business to work with).

The new website was built in WordPress using a fully custom designed theme. WordPress will allow Wilke to edit and maintain the entire website in-house (with less than a couple hours of training). The site is responsive, rendering beautifully on all types of devices, which provides for a great user experience. It also features a sliding Request a Quote form, a custom testimonials widget, an accordian showroom contact section and more. In addition to web design and development, we also provided search engine optimization (SEO) services.

Below is the new home page design. Please visit www.wilkewindow.com to view the new website.

Wilke WordPress Website Design

Logo Design for a Northern Illinois Vegetable Farm

Posted on November 10, 2014 by JUSTEN HONG

My mother recently asked me to design a new logo for her family’s farm. The farm is located just north east of Rockford in Caledonia, Illinois. It used to be her mother and father’s farm and today one of my aunts, and some of my cousins, are growing fresh vegetables there and selling them at a local farmer’s market.

It was initially going to be called Corner Creek Farm, but after some discussion we decided to name it Adamson Family Farm. I was having a hard time coming up with a solid concept for Corner Creek Farms, but once they decided to go with Adamson Family Farm, I knew exactly what I wanted to do. I wanted to incorporate a picture of my Grandpa, Andrew Adamson, in the design of the new logo. Below is a picture of my mother’s family with my Grandpa at the bottom right. He was a farmer, and a carpenter, and I believe the source of my creativity as he too was an artist (with wood, and a very handy guy). He is also the one responsible for my large ears.

Using the picture my mother provided I hand drew his face, added a hat, and I put him in overalls as that is what he would always be wearing. Below the family photo are the final three and two-color logos and the one color logo options (one reversed out and the other one solid). Underneath that is a sample box, t-shirt and bags showcasing how the new logo can be applied. At the very bottom is the brand color palette and typefaces.

Christmas Cards for a St. Louis Metro East Engineering Firm

Posted on November 6, 2014 by JUSTEN HONG

It’s that time of year again. Time for companies to get their Christmas cards designed, printed and ordered in time for the holidays.

Once again Thouvenot, Wade & Moerchen (TWM) has contracted Visual Lure for a custom designed Christmas card. This year they wanted to incorporate a water tower into the design as every year they try to highlight one of their core services. One of their specialties is water and waste-water civil engineering which includes the design of water towers.

This years card features a candy cane water tower being decorated by elves. We custom illustrated the water tower, and customized two sets of stock illustrated elves to make them look like they were wrapping the tower in lights.

TWM Christmas card graphic design

If you are interested in a custom design Christmas card give us a call and be sure to check out our other graphic design services.

Package/Label Design for a St. Louis Metro East Glass Cleaner Manufacturer

Posted on by JUSTEN HONG

Visual Lure recently completed the following label/package design for Bright House Glass Cleaner. Bright House is a manufacturer of household cleaning products and is located in the St. Louis Metro East in Columbia, Illinois. Visual Lure has also designed packaging for other Bright House products including their dishwashing soap. Click here to view that design project.

We feel that the new packaging looks “fresh and clean” which are the characteristics you want a glass cleaner to have. We were able to achieve this look by using a subtle “shiny/gleaming” background, a bright green and blue color palette along with clean and modern typography. The fire engine red “new burst” will also help the label jump off the shelf and attract eye-balls which is what good package design does.

Bright House Glass Cleaner package design

What to see more? Click here to view additional package design projects »

Need help with a package design project? Give us a call or shoot us an email, we would love to provide you with a FREE quote.

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