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Behindtheshutter.com WordPress Web Design Sneak Peek

Posted on January 22, 2014

Visual Lure is currently working on an all new Behind The Shutter website for Salvatore Cincotta. Behind the Shutter is a free online photography training and educational website and home of the free online Shutter Magazine. This will be the third version we have designed for them.  The new website will once again be built in WordPress, but this time with a custom responsive WordPress theme.

Responsive web design, a relatively new way to design websites, uses one website/content source but displays it differently depending on what type of device you are viewing the site from.  Therefore, no need for a second mobile friendly website. This is all done through cascading styling sheets (CSS).  Having a responsive site has also become an important ranking factor for SEO as Google, and other search engines, view it as being the best practice for an optimal viewing experience.

Below is a sneak peek of the new squeaky clean design.  Please check back soon for the official launch.

Home page – desktop computer design:

responsive WordPress web design BTSv3

Home page – tablet and smart phone design:

BTS responsive web design

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

Full Branding Package for Photography Company Featured on Creative Live

Posted on April 19, 2013

As seen on Creative Live by Salvatore Cincotta

Salvatore Cincotta recently contracted Visual Lure to design a complete branding/identity package for one of his lucky on-screen viewers at Creative Live.  Gray Photography, soon to be Jeff & Jewels Photography, was the lucky viewer who received the gift.  Included was a new logo design, a stationary/identity package, and a custom WordPress website home page layout.  Sal also requested that we show our design process along the way.  Below you will see everything from initial logo design sketches to final home page design.

After our initial consultation with the client, they decided that “vintage” and “modern” were what they wanted their image to portray.  They wanted it to look high-end yet have a vintage charm, similar to their style of photography. They also wanted to stick with a black and white color theme, which is always a great color pallet for photographers. It allows the photography itself to really stand out.

Here are some of our initial logo design sketches:

logo design sketches for photography logo

Next, we took the sketches into the computer and developed the initial batch of logo design options.  Here are all the initial logos we provided the client:

initial photography logo design options we provided

Once we received feedback, we made a couple minor adjustments to three logos they selected.  Here they are:

photography logo design options down to three

The client loved all three and had a hard time deciding, but in the end, they selected the logo design at the bottom. Here is the final logo and stationary/identity package including fonts and patterns.

branding/identity design for photography/photographer

To wrap up the package, we designed a custom WordPress website home page layout.  Here it is:

photography WordPress web design home page comp

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design and web design services, and don’t forget to check out our web design portfolio.

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Website Redesign for St. Louis based Professional Photography Consultant & Educator

Posted on May 18, 2012

Visual Lure has been helping Salvatore Cincotta build his brands from the beginning, including his photography company, his album line, his editing company and his professional photography consulting/education business, Behind The Shutter – which brings us to the new redesign.  Behind the Shutter will soon be changing its content/format into a digital interactive magazine. It will feature videos, industry insider’s best kept secrets, exclusive interviews along with Sal’s expert business advise. Sections of the magazine will be free with signup while other sections will require a reasonably priced upgrade to view.

Using design elements taken from the new magazine layout, the new website will be built in a custom designed WordPress theme along with custom PHP coding to make the site easier to maintain.

Below is a sneak peek at the new home page design. Check back soon for the new website launch.


photography consultant web design

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.

UPDATE:  The new Behind the Shutter website launches along with the premiere issue of ShutterMag.

Check out the all new BehindTheShutter.com along with the premiere issue of ShutterMag. Check it out, membership is FREE!

Behind the Shutter website design

…here is our full page spread ad for ShutterMag:

St. Louis advertising & design

Visual Lure Launches New Website for a St. Louis Based Photo/Wedding Album Company

Posted on March 6, 2012

Visual Lure recently launched The Signature Collection website.  The Signature Collection is an online photo/wedding album company that was the brainchild of Salvatore Cincotta.  Sal is an international award winning photographer who felt the market was lacking a user friendly photo album solution, so we helped him develop a website that was easy to use, easy to order from and easy to upload images to once the order was placed.  We modeled many of the store’s features after Apple’s platform with real time pricing, sliding previews and more.  The front-end of the website is built in WordPress so that their staff can easily maintain those sections, and the store, along with the Virtual Album Builder were built in PHP with a fully custom admin section.  The Virtual Album Builder allows registered users to build their albums online with a preview of the product and real time pricing.

You must be a professional photographer to register and order their products. (We also designed the logo)


The Signature Collection home page


the New York Collection product page


the Virtual Album Builder

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.