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Five Award-Winning Visual Lure Logo’s Selected for LogoLounge 15 Book

Posted on September 15, 2025 by JUSTEN HONG

Even after being selected for 11 LogoLounge books, receiving this email NEVER gets old. This will mark the 12th book and the 69th logo featured in the LogoLounge series—with five award-winning logos selected for Book 15.

LogoLounge 15 book winner announcement

Pop the confetti — your work has been chosen for LogoLounge Book 15! Out of 30,000+ submissions from around the world, your work was selected by our panel of industry-leading judges for inclusion in the next volume of LogoLounge. That’s an incredible achievement, and we’re beyond excited to welcome you as a winner!

Your work stood out in a sea of top-tier design, and now it’s joining the ranks of the best in the business. We hope you’re as proud of this moment as we are to showcase your work.

To help you celebrate, we’ve created a brand new winner badge just for Book 15 winners. Post it on your website, share it on social, or just take a moment to bask in your greatness. You’ve earned it!

Winners Certificates will also be sent out in the following week. Expect more communication surrounding that!

Congratulations again! We can’t wait to see what you design next.

Best,
The LogoLounge Team

I present to you, our five award-winning logos (two of which are actually Visual Lure logos):

our 5 award winning logos

…and a breakdown of each logo:

visual-lure-hand-eye-logo

This is a logo option for Visual Lure. It features two hands holding an eye, representing our company tagline: “Professional Eye-Catchers™.” The hands also form the letter V for VisualLure.

visuallure-smooth-eye-badge

This is another Visual Lure logo. It is a badge logo and features a smooth curved modern eye in the middle of a crest.

mach3-logo-design

This was an unselected logo option for a company called Mach 3 Business Solutions, a business consulting agency based in Houston, Texas. The logo features an aircraft launching into the atmosphere, with its trail forming three lines and the letter M for Mach 3.

brewster-strong-logo-design

This was an unselected logo option for an internal program at a large excavating company, Brewster Companies, Inc. It features a flag with the Brewster logo on it, placed at the summit of a mountain.

ole-red-logo-design

Here’s the story behind this logo. Visual Lure was originally contracted to design billboards for Ole Red, an H₂S scavenging company. We weren’t hired to work on the logo, but during a flight with nothing to do, I started resketching it because the original design really bothered me. It had too much detail in certain areas, the lines felt choppy and unrefined, and when reduced to a small size it looked messy. I refined the lines to make them smooth and removed much of the unnecessary detail to simplify the mark. Ironically, they decided not to use it and stayed with the original. Here is a side by side:

olered-logo-before-after

Want to see more of our logo design work?

Click here to view our logo design portfolio, or click here to view some of our branding projects.

Thank You! Over $22,000 Raised for Cardinal Glennon Children’s Hospital Foundation

Posted on July 24, 2025 by JUSTEN HONG

Homers for Health Cardinal Glennon

Thanks to the incredible support of Visual Lure clients, colleagues, friends, and family, we helped raise over $22,000 this year! That brings our nine-year fundraising total to more than $170,000. I want to personally thank everyone who donated on behalf of my son, Colten—our 1.5 lb miracle baby who continues to thrive. From the bottom of my heart, thank you again, and may God bless you all!

Click here to learn more about the Cardinal Glennon Children’s Foundation, or here: to make a donation.

DOGNOSH, a Healthy Dog Treat Brand, Launches!

Posted on July 21, 2025 by JUSTEN HONG

Visual Lure had the pleasure of designing the logo, branding, visual identity, and packaging for DOGNOSH — a new line of healthy, purpose-driven dog treats.

DOGNOSH is on a mission to raise the standard for what people feed their dogs. Each treat is crafted with a short list of wholesome, recognizable ingredients—completely free from fillers, artificial flavors, preservatives, or anything unnecessary. Two of their treats—Chicken and Sweet Potato—are true single-ingredient options, made with nothing but the real thing.

The initial launch includes four products:

  • Beef Meatballs – USDA-inspected beef, freeze-dried for freshness
  • Dehydrated Chicken Breast – single-ingredient, nothing else
  • Peanut Butter & Carob Chews – a delicious, grain-free, plant-based favorite
  • Dehydrated Sweet Potato – single-ingredient, nutrient-rich, and dog-approved

 

Made in the USA. Rooted in rescue. Backed by purpose. That’s DOGNOSH.

They also give back with every purchase—a portion of proceeds supports shelter dogs still waiting for their forever homes.

Dog treat package designDog treat branding & designDog treat packagingDog treat branding

CLICK HERE TO LEARN MORE or BUY DOGNOSH TREATS »

Click here to view the entire branding package »

Photoshoot for Circle Of Concern Food Pantry

Posted on May 14, 2025 by JUSTEN HONG

Circle of Concern Food Pantry has been a valued client of ours for many years. Recently, they asked if we could capture updated photos for their new website design and marketing materials. We were happy to donate our time to shoot and edit the images at no cost—our way of giving back to a truly impactful organization.

Circle of Concern serves families across four West St. Louis County school districts, as well as parts of Jefferson County, providing nutritious food and a wide range of support services to over 1,200 households each year.

If you’d like to support this incredible organization, visit circleofconcern.org to make a monetary donation, purchase items from their needs list on Amazon, Walmart, or Target, drop off food at their warehouse, or sign up to volunteer.

*We’re not a professional photography studio—but we do have a fancy camera and just enough Photoshop skills to fake it pretty well.


…and some new headshots of the staff:

Cost Effective Coffee Packaging for Multiple Blends & Flavors

Posted on January 8, 2025 by JUSTEN HONG

The Belted Cow approached Visual Lure seeking a cost-effective packaging solution for their in-house fresh-ground coffee, which featured multiple blends. Our team devised a creative and practical approach tailored to their needs.

We designed a single bag layout with a customizable section for the coffee name and a checklist of all their blends. The bags were printed by Roastar on an uncoated matte material, providing a premium yet understated look. To complete the customization, they simply use a pen or marker to write the coffee name and circle the appropriate blend.

This solution not only met their budget and functional requirements but also perfectly captured the essence of their small-town, personalized charm—reflecting exactly what The Belted Cow represents.

The design and aesthetic drew inspiration from the timeless charm of an old western supply store or trading post. This approach infuses the packaging with a sense of handcrafted authenticity and nostalgic appeal, evoking a connection to a bygone era.

Belted Cow coffee packaging

Ready to Elevate Your Coffee Packaging?

Visual Lure is a proud Certified Roastar Designer, partnering with the industry leader in custom coffee bag design. Roastar’s superior-quality bags offer unmatched versatility, perfect not only for coffee but also for a wide range of products—from food and snacks to health and beauty items.

Whether you’re crafting a personalized small-town vibe like The Belted Cow or need a standout design for your unique product line, Visual Lure delivers creative solutions that balance functionality, budget, and branding.

Let us help your packaging make an unforgettable impression. Contact us today to start your custom design journey!

Justen Hong Becomes Jury Member for DesignRush Awards

Posted on August 28, 2024 by JUSTEN HONG

Justen Hong DesignRush jury member

I was recently invited to serve as a jury member for the DesignRush Awards. DesignRush meticulously evaluates and shortlists outstanding designs across categories such as web design, logo design, print design, package design, and more. These shortlisted designs are then reviewed by the Design Awards Jury, which consists of seasoned industry experts with extensive experience in design, development, marketing, and advertising. Their role is to objectively assess each project, using their expertise to evaluate the quality and creativity of the work.

As jury members, we are presented with a shortlist of candidates in each design category and tasked with rating each submission on a scale of one to ten. The design that achieves the highest average score is honored with the prestigious Design Award.

In conjunction with my selection as a jury member, DesignRush conducted an interview with me. Here is an excerpt from that interview:

Justen Hong quotes from DesignRush jury interview

Click here to read the entire article »

 

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