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Full Branding Package for a Local Cleaning Company

Posted on July 12, 2023

Visual Lure recently partnered with a local cleaning company to undergo a comprehensive rebranding. Our extensive package encompassed logo design, identity design, branding materials, advertisements, website development, and ongoing SEO services. The previous company name, “The Clean Queen,” was initially fitting when it was comprised of a small group of women. However, as the company expanded and welcomed both men and women into its team, it became necessary to update the name. Additionally, considering the client’s aspirations for possible future franchise expansions, a more versatile name was desired.

We embarked on the rebranding journey by focusing on the logo design. Presented below are the initial options we developed. The top option showcases a sun rising against a blue sky, symbolizing a “starting a new day”, complemented by two leaves representing “freshness”. The middle option features a simple yet elegant custom hand-drawn typeface – exuding cleanliness and freshness. Lastly, the bottom option incorporates clean sparkles to form a letter F monogram.

Fresh Start cleaning logo options

After careful consideration, the client selected the following option as their preferred logo. Here are all the final logo lockups we delivered:Fresh Start final logo lockups

Building upon the logo, we proceeded to develop a comprehensive identity package for the client. This included a basic styling guide, business cards, letterheads, trailer, and additional supplementary materials.

FSCC identity design

FSCC business card design

FSCC vehicle wrap design

We wrapped up the package with a fully custom, search engine optimized WordPress website.

Fresh Start web design

Furthermore, we are committed to providing ongoing SEO services and consulting to ensure the client’s website achieves high rankings and effectively converts visitors into loyal customers.

We are thrilled with the final outcome and firmly believe that the new brand exudes an exceptional sense of cleanliness and freshness.

Check out the new Fresh Start Cleaning website at www.fscleanco.com »

Click here to see the entire branding package »


So I Had a Visual Lure Sign Made…

Posted on May 24, 2023

Visual Lure logo sign design

While recently scrolling through Instagram, I stumbled upon an incredible handcrafted wooden sign that immediately caught my attention. Its intricate details and carefully placed colors impressed me, compelling me to click the profile. Upon visiting, I discovered a huge selection of remarkable signs and was immediately convinced that I needed to have one made for myself. To my pleasant surprise, the cost was very affordable, and the level of craftsmanship was truly exceptional. The sign I requested was two feet wide and cost approximately $250.

The process was seamless and efficient. I provided my logo design in vector format, and within a day, I received a CAD drawing/rendering of the sign for my approval. Once I gave the green light, the sign was promptly created and shipped within 14 days. It now proudly hangs above my office computer.


If you’re in search of an exquisitely crafted wooden sign for interior purposes, I wholeheartedly recommend Cornbread Customs. These two talented individuals (Han & Tony), based in Nebraska, create stunning signs with utmost skill and precision. They have truly mastered the art of sign making. You can find their exceptional work at CornbreadCustoms.com or on Instagram here: instagram.com/cornbread_custom_signs.

EggFest Graphics by Visual Lure

Posted on March 3, 2023

Due to Covid, Sonnenberg Landscaping (a Big Green Eggs® authorized dealer) cancelled their highly anticipated annual EggFest for a couple of years. However, there is good news! They are considering bringing the event back this year. At the festival, attendees get to experience the culinary delights of the Big Green Egg and purchase the demo grills at a discounted price.

As we learned about the possibility of the EggFest’s return, we realized that we never shared the graphics we created for the 2019 event. We are excited to showcase an array of designs that we created for social media and ads, as well as some t-shirt concepts.

We worked diligently to create visually stunning graphics that would capture the essence of the EggFest and its fun-filled atmosphere. The designs showcase the EggFest’s excitement and celebration of food, making it a memorable event for all.

Take a look below at our assortment of designs that we have created for the EggFest. From social media posts to advertisements, and t-shirt mock-ups, we’re proud of our creations and can’t wait for the event’s potential return.

EggFest graphics by Visual Lure

…and a couple t-shirt designs:

EggFest t-shirt designs by Visual LureEggFest t-shirt designs by Visual Lure