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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Branding Package for a North Carolina Photographer

Posted on November 19, 2014 by JUSTEN HONG

Warren McCormack is a very talented photographer located in Cary, North Carolina. I had the pleasure of meeting Warren at last year’s Shutterfest as he assisted me with setting up my presentations on branding and search engine optimization (SEO). Warren recently contracted me to help him build a cohesive visual branding package.

Not all the branding and identity work we do starts from scratch. That is the case with this project. Before Warren came to us, he had a hodgepodge of branding materials. Much of his marketing and collaterals used different color logos and overall his pieces did not complement each other as a good visual brand should. That is where we came in.

Warren liked, and wanted to keep his existing icon. He just wanted to upgrade the typography in the logo. He also wanted us to help him tie everything together so that his brand had one cohesive look and feel. Other than that, his only request was to design using a SIMPLE and CLEAN aesthetic.

Below you can see our work to date (right underneath his old logo). The original logo was sometimes used in grey and other times in black. The icon was much too large for the type and the typography didn’t really complement the icon. The new modified logo is better balanced and the new custom designed W and M in his name help tie the icon and type together. In addition to the logo upgrade we helped Warren make sure that his new identity system and packaging all matched (which can all be seen below).

This is an open project, so check back soon for any updates, and contact us today if you need help with your branding, logo or packaging. We would love to help.

Package/Label Design for a St. Louis Metro East Glass Cleaner Manufacturer

Posted on November 6, 2014 by JUSTEN HONG

Visual Lure recently completed the following label/package design for Bright House Glass Cleaner. Bright House is a manufacturer of household cleaning products and is located in the St. Louis Metro East in Columbia, Illinois. Visual Lure has also designed packaging for other Bright House products including their dishwashing soap. Click here to view that design project.

We feel that the new packaging looks “fresh and clean” which are the characteristics you want a glass cleaner to have. We were able to achieve this look by using a subtle “shiny/gleaming” background, a bright green and blue color palette along with clean and modern typography. The fire engine red “new burst” will also help the label jump off the shelf and attract eye-balls which is what good package design does.

Bright House Glass Cleaner package design

What to see more? Click here to view additional package design projects »

Need help with a package design project? Give us a call or shoot us an email, we would love to provide you with a FREE quote.

Package Design for Pleasant Touch Dishwashing Soap

Posted on July 28, 2014 by JUSTEN HONG

A St. Louis metro east manufacturer recently contracted Visual Lure to design a logo and packaging label for a new dish soap they are currently developing called Pleasant Touch. There will be three different products at initial launch: original fresh scent, green apple scent, and one with Vitamin E (to keep customer’s hands soft).

Below is our proposed design for the new bottles. We are currently waiting for feedback and will share any updates related to this project.

Check out our graphic design portfolio, click the following link to learn more about our graphic design services, or contact us today if you are in need of professionally designed packaging.

UPDATE: Our client decided to add one additional scent, switch out the logo to another one we designed and make a couple minor adjustments. Here are the final four designs:

Package Design for a Motor Oil Manufacturer

Posted on July 16, 2014 by JUSTEN HONG

Visual Lure was recently contracted by a St. Louis metro east manufacturing company to design the bottle shape and label options for one of their prospective clients, Shaeffer’s Motor Oil. The project requirements were as follows: 1. to use a checkered flag, the client’s logo and the phrase “good people great products” embossed somewhere on the bottle, 2. use the colors yellow and red, and 3. to make sure the spout was off center. Below are the initial three packaging design options we provided.

Check back soon to see what direction they decide to go, and if you are looking for professionally designed packaging for your products, call or email us today. We would love to help you have your product stand out amongst its competition.

motor oil package design

UPDATE: After review, the client decided to change the bottle color and shape. Below is the latest bottle design under review.

Schaeffer package design 2

Check out our graphic design portfolio, click the following link to learn more about our graphic design services, or contact us today if you are in need of professionally designed packaging.

Logo, Identity & Packaging Design for St. Louis Metro East Photographer

Posted on May 6, 2014 by JUSTEN HONG

Niche Photography, a St. Louis Metro East photography studio owned by the talented Chad Keffer, recently came to Visual Lure to help re-brand his company. Niche main focus is on engagement and wedding photography but they have recently been dabbling into baby and children’s photography too.

Chad’s old logo consisted of a common handwritten script that seemed a little generic. He wanted his new logo to feel rich and upscale. During our creative brief we asked Chad to provide us with sample logos that he really liked. Many of the samples he provided us were very ornate, so we decided to head in that direction.

Below is the final logo, the final letterhead system and initial packaging options, which we are currently working on. We may also be designing Niche a new website, so check back soon to see how we start to visually pull his entire brand together. In the meantime, check Niche out at niche-photography.com, or facebook.com/NichePhotographySTL.

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

On a side note, Niche recently photographed my son Benjamin. Here is my favorite photo from that session:

Shabby Jack Photography’s Print Ad Design & Packaging

Posted on December 9, 2013 by JUSTEN HONG

Visual Lure designed a couple of logos for Shabby Jack Photography a while back and they recently contacted us to design a new print ad. They also developed new packaging, which they handled themselves, using the two logos we created for them. It is always nice to see our clients implementing our logos properly and in such a high quality way.

Here is the new ad we designed for them:

graphic design print ad for Shabby Jack Photography

…and here is a photo of their new packaging system. It features heavy card stock labels that have been custom die-cut, laser etched and custom cut metal cards with elegant ribbon and beautiful textured boxes.

shabby jack photography packaging design

shabby-packaging3 shabby-packaging2 shabby-packaging4 shabby-packaging1

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Packaging Design for St. Louis Air Freshener Manufacturer

Posted on October 25, 2013 by JUSTEN HONG

Our client asked that we remove this post. Please click here to view more of our packaging design work »

We can not stress enough the importance of quality packaging design. Having a quality product DOES NOT MATTER if the packaging doesn’t catch consumer’s eyes in a sea of its competition. If you are looking for professional packaging design, whether you’re in the St. Louis, MO area or anywhere else in the country, contact Visual Lure for a FREE quote today.