Logo Design for a St. Louis Transportation Related Company

Visual Lure was recently contracted to design a logo for a St. Louis based transportation related company.  Without begin specific, their product will help insure the safe transportation of freight.  After many logo explorations and discussion, we came up with this one.  The client wanted to see a logo influenced by the grille of a semi and also incorporate a shield and a green check mark. So here is what we came up with. We hope the client loves this logo as much as we do.  Check back soon to see the final logo.  To be continued…

and here are a couple of other logo design options we provided:

…and with some minor changes, here is the final approved logo design:

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