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Logo Design for a St. Louis Logistics Company

Posted on March 16, 2011

Visual Lure was recently contracted to design a logo for a St. Louis logistics company called SheerTrans Solutions.  The top logo (show below) is the final logo with a couple other unused logo design options (underneath it).  The final logo creates a path/road/track (which symbolizes logistics & transportation), an infinity symbol (which represents constant & continuing service) and the letter “S”.  We find that logos with multiple meanings make for strong, memorable marks (which is what a quality logo should be).

St. Louis logo design | logo design transportation / logistics

…and here is our proposed identity design:

identity design | business card design | letterhead design

Final Metrogistics Logo Design

Posted on March 1, 2010

…and the winner is:

oh, and here is their proposed identity design:

Update: The identity package was printed and professionally photographed.  Here are the photos: