Logo Design for a St. Louis Logistics Company

Visual Lure was recently contracted to design a logo for a St. Louis logistics company called SheerTrans Solutions.  The top logo (show below) is the final logo with a couple other unused logo design options (underneath it).  The final logo creates a path/road/track (which symbolizes logistics & transportation), an infinity symbol (which represents constant & continuing service) and the letter “S”.  We find that logos with multiple meanings make for strong, memorable marks (which is what a quality logo should be).

…and here is our proposed identity design:

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