Visual Lure's Graphic Design Blog Post | St. Louis Graphic Design Agency

Branding Package for a Tampa, Florida Photography Studio

Posted on June 4, 2016 by JUSTEN HONG

Donnie Jones Photography is a Tampa, Florida photography studio that specializes in weddings, engagements, high school senior portraits and maternity photography. Donnie is a very talented photographer and someone who understands the importance of building a brand and doing everything right the first time around. He is pretty much our ideal client and we can’t wait to see his success.

Donnie Jones Photography came to Visual Lure wanting a luxury, high-end looking branding package, and we’re confident that we delivered. It started with the logo which features an integrated DJ monogram along with a logo for his premier Gold Collection. We then designed an identity package which included business cards, letterhead and envelopes. We finished everything off with a fully-custom, responsive, fast-loading, easy to maintain WordPress website. The website features a large random loading image on the home page, a fully integrated blog, a sticky header, masonry light box photo galleries and subtle CSS animation effect that give the site a sense of elegance and sophistication.

Learn more about Visual Lure’s logo design & branding or web design services »

Tradeshow Graphics for FUELAB, a Digital Fuel Delivery Manufacturer

Posted on January 20, 2016 by JUSTEN HONG

FUELAB is an industry leader in the development and manufacturing of aftermarket fuel delivery products. Their extensive line includes digital fuel pumps, fuel pressure regulators, fuel filters and accessories. They are headquartered right here in the St. Louis Metro East area in Collinsville, IL. Visit fuelab.com to learn more about this state-of-the-art company and their products.

FUELAB originally came to Visual Lure to re-design their existing trade show booth panels. The old design was distracting and visually muddy which made their products (the most important part of their booth) difficult to see.

Below you can see before and after photographs along with the artwork we created. The new design makes the booth stand out and it allows the products to be the main attractions. At the very bottom is a print ad we designed and wrote.

st louis tradeshow graphics design

Holland Construction Christmas Card Design

Posted on December 16, 2015 by JUSTEN HONG

Every year Visual Lure designs a custom Christmas card for Holland Construction Services. This year’s card was designed utilizing five stock illustrations. Safety glasses and a safety vest were custom drawn onto the stock illustrated snowman. The final artwork was then reformatted for a postcard.

HcsXmas2015 Hcs-Xmas2015-2

Logo & Trifold Brochure Design for St. Louis Non-Profit

Posted on October 21, 2015 by JUSTEN HONG

One Classroom™, a St. Louis, Missouri based 501c3 non-profit organization, hired Visual Lure to design a new logo along with a new trifold brochure. Their mission is to give children with special needs the opportunity to study and learn in normal Catholic school classrooms, side by side with their peers.

Below you can see the final logo both in color and black and white, the color palette, and brand typefaces along with a sample identity package. Underneath that is the new brochure design along with unselected logo explorations.

Logo & Branding Package for Quebec Photography Studio

Posted on September 1, 2015 by JUSTEN HONG

Studios Elysium Photographie is a Rigaud, Quebec based wedding and portrait studio offering wedding, family and glamour photography in the Vaudreuil, Montreal and eastern Ontario area. They recently came to Visual Lure to create a new visual identity. They requested that we incorporate a dragonfly into the logo as it has a special meaning to this husband and wife photography team. We did so by making it form the letter ‘t” in Studios.

Below you can see the vertical and horizontal logo formats, the sample identity/letterhead system, proposed packaging and a sample watermark. At the very bottom are two unselected logos that we really liked. The bottom right logo was a fleur de lis that also created a dragonfly. We thought this one was genius, but after speaking to the clients, they informed me that it would be controversial using a French symbol in their logo. I guess there is a dispute whether Quebec should be politically aligned and influenced by France. They didn’t tell me which they preferred, simply that they didn’t want their business logo to be controversial.

Photography Logo Design & Visual Branding Package for Connecticut Wedding Photographer

Posted on April 30, 2015 by JUSTEN HONG

Nick Benson, a very talented wedding photographer from Monroe, CT, recently came to Visual Lure for a rebrand. During the discovery stages, Nick was consistently referring to one of his wife’s favorite brands, Tory Burch. They both loved the look and feel of the brand and its popular monogram icon.

Inspired by the embellished block serif of the Tory Burch logo, we started sketching similar custom N’s and B’s. That’s when we came across a pleasant little surprise. While drawing a custom letter N, we discovered we could hide a very subtle B in the negative space of the N, similar to how the FedEx logo has the hidden arrow in between the E and the X. It may take a second or two to see it, but once you do, you always will.

At that point we quit sketching as we knew this would be the final mark. We usually provide anywhere from four to eight initial logo options, but for this one, it was the only option we presented to our client. Nick still wanted to see what else I had done but quickly agreed that this logo was it.

Below you can see Nick’s new logo in all its glory with additional format options, one with a shiny golden brass effect added to it along with some sample packaging. We think this mark feels very high-end and screams luxury, two of the main traits our client wanted his new logo to feel.

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