Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.
Visual Lure was recently contracted to design an ad for SongFreedom.com, a St. Louis, MO based music company that provides usage rights to popular music for photographers and videographers.ย It provides these artist a legal and cost-effective way to use popular music in their slideshows, videos, and on their websites.
Visual Lure was recently contracted to design a group of ads for the St. Louis Regional Clean Air Partnership (SLRCAP).ย SLRCAP is a St. Louis based non-for-profit, fighting for, and educating individuals and company about the importance of clean air in the St. Louis region.ย This year’s ads feature staggering statistics about the effects and consequences of air pollution. To learn more about what you or your company can do to improve the air quality in our region visit www.cleanair-stlouis.com.
Visual Lure has recently launched Boyer Fire Protection’s new website.ย Boyer Fire Protection is a full service fire suppression and fire sprinkler contractor providing pre-construction, design/build, installation, inspection, testing, repair and maintenance services to the entire St. Louis region. The website was built in WordPress using a fully custom designed theme.ย The new homepage features an easily editable slideshow and automated news feed. We also provided on-site search engine optimization (SEO) services.ย (We also designed their logo a couple years ago.)
Learn more about our Word Press design and web design services.ย Also, don’t forget to check out our web design portfolio.
Visual Lure was recently contracted to design a logo for Cricket’s Photography, an Orlando, Florida based photography studio. Their name was Cricket’s Photo Art and Photography which we felt was a little long and redundant. We recommended simplifying the name to Cricket’s Photography and use an actual cricket for the icon/logo mark because we felt they could build strong brand recognition with it. We also had additional ideas of how they could use the cricket for different parts of their business, for instance using the name “little crickets” to brand their baby and children sessions.
As with all our logos we try to make them special, different and memorable in one way or another whether it be with a hidden meaning or by using a single design element to create more than one visual. In this case, we designed a custom illustrated cricket that also created the letter C.ย Below is the final logo design accompanied by alternative formats, a couple of the unused logo options, and the logo design for little crickets.
Learn more about our logo design services and donโt forget to check out our logo design portfolio.
Visual Lure was recently contracted to design a logo for Midwest Terminals of Toledo Inc., a railroad company located in the Toledo, Ohio area. They had an existing company with its own logo and needed a new logo for a newly established one, both with the same name except one ended in International and the new one in Inc.ย They wanted the new logo design to complement the existing logo, but establish a clear division between the two companies. They did not want the two logos to resemble each other at all.
In order to have the logos “resemble each other, yet look nothing alike” we decided to create an icon like the International logo but instead of using a triangle, or any other shape with hard edges, we decided to design within a circle. Next we created the letter M, for Midwest, using railroad tracks and added shadows to give the logo more interest and depth. We also wrapped the text to two lines instead of one to give it better balance. For the initial color options we chose colors that complemented the blue in the International logo.
initial logo design with sample formats and color options
Here is the final logo in one of our proposed identity designs:
final logo design and identity package
Learn more about our logo design services and donโt forget to check out our logo design portfolio.
Visual Lure was recently contracted to design a logo for St. Louis based business and life coach Rodney Mueller. Rodney uses his life experiences, including what he learned as an Army Drill Sergeant, to motivate and coach businesses and individuals. He wanted his logo to use chevrons (the inverted v-shaped military symbol used to indicate rank or length of service) to nod to his military background but in a subtle way. He also wanted the logo design to have a human element to make it more friendly and approachable.ย We solved these design requirements by combining two chevrons to create a person as seen below. To learn more about Rodney and STL Coaching visit www.stlcoaching.com.
Learn more about our logo design services and donโt forget to check out our logo design portfolio.
…and here is their new business card design:
We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.ย We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.ย And 2) to offer his class and others a limited time special on logo design and branding.ย For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.ย His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.ย Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.ย You can see the t-shirts we designed below.
X Factor t-shirt design
closeup view
To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)
If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.
