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Cost Effective Coffee Packaging for Multiple Blends & Flavors

Posted on January 8, 2025

The Belted Cow approached Visual Lure seeking a cost-effective packaging solution for their in-house fresh-ground coffee, which featured multiple blends. Our team devised a creative and practical approach tailored to their needs.

We designed a single bag layout with a customizable section for the coffee name and a checklist of all their blends. The bags were printed by Roastar on an uncoated matte material, providing a premium yet understated look. To complete the customization, they simply use a pen or marker to write the coffee name and circle the appropriate blend.

This solution not only met their budget and functional requirements but also perfectly captured the essence of their small-town, personalized charmโ€”reflecting exactly what The Belted Cow represents.

The design and aesthetic drew inspiration from the timeless charm of an old western supply store or trading post. This approach infuses the packaging with a sense of handcrafted authenticity and nostalgic appeal, evoking a connection to a bygone era.

Belted Cow coffee packaging

Ready to Elevate Your Coffee Packaging?

Visual Lure is a proud Certified Roastar Designer, partnering with the industry leader in custom coffee bag design. Roastarโ€™s superior-quality bags offer unmatched versatility, perfect not only for coffee but also for a wide range of productsโ€”from food and snacks to health and beauty items.

Whether youโ€™re crafting a personalized small-town vibe like The Belted Cow or need a standout design for your unique product line, Visual Lure delivers creative solutions that balance functionality, budget, and branding.

Let us help your packaging make an unforgettable impression. Contact us today to start your custom design journey!

Justen Hong Becomes Jury Member for DesignRush Awards

Posted on August 28, 2024

Justen Hong DesignRush jury member

I was recently invited to serve as a jury member for the DesignRush Awards. DesignRush meticulously evaluates and shortlists outstanding designs across categories such as web design, logo design, print design, package design, and more. These shortlisted designs are then reviewed by the Design Awards Jury, which consists of seasoned industry experts with extensive experience in design, development, marketing, and advertising. Their role is to objectively assess each project, using their expertise to evaluate the quality and creativity of the work.

As jury members, we are presented with a shortlist of candidates in each design category and tasked with rating each submission on a scale of one to ten. The design that achieves the highest average score is honored with the prestigious Design Award.

In conjunction with my selection as a jury member, DesignRush conducted an interview with me. Here is an excerpt from that interview:

Justen Hong quotes from DesignRush jury interview

Click here to read the entire article ยป

 

Justen Hong Featured in VoyageSTL’s Most Inspiring Stories in St. Louis

Posted on July 15, 2024

Justen Hong was recently featured in VoyageSTL’s “Most Inspiring Stories in St. Louis.” VoyageSTL aims to spotlight the amazing individuals who bring life and vibrancy to the St. Louis, MO area. The publication highlights incredible artists, creatives, entrepreneurs, and change-makers, celebrating their unique stories.

VoyageSTL is part of the LA-based Voyage Group of Magazines. Their mission is to promote small businesses, artists, creatives, and makers by providing a platform for these hidden gems to share their stories in their own words.

Justen Hong VoyageSTL interview

Click here to read the interview ยป

 

LogoLounge Features Justen Hong of Visual Lure

Posted on June 25, 2024

Justen Hong Logo Lounge Center Stage Featured Artist

 

LogoLounge, the world’s premier logo design database and publication, has been featuring members in their Center Stage articles since 2016. Although the series paused in 2019, it recently made a comeback, and I am thrilled to be the third member highlighted this year. The interview delves into various topics, including my personal background, reasons for pursuing design, influences, design aesthetics, and more. I am truly honored to be recognized by such a respected industry resource. Feel free to read the entire article here:

https://www.logolounge.com/articles/center-stage-justen-hong

Logo & Packaging for New Healthy Dog Snacks Brand

Posted on June 11, 2024

DogNosh, an emerging pet brand specializing in dog snacks, enlisted Visual Lure for the development of their new logo and packaging design. As a brand focused on promoting canine health, they expressed a preference for the color green and sought a modern and refreshing aesthetic. Below, we present our initial logo concepts, followed by corresponding packaging designs.

In the top left corner, we present a logotype featuring a custom hand-drawn ‘g’, subtly incorporating a hidden dog face within the ‘og’ combination. The custom ‘g’ in the logo provides a sense of fun and uniqueness, contributing to its memorability.

In the top right corner, we explore a modern condensed logotype, with customized lettering and curved edges strategically placed for added visual interest.

For a touch of playfulness, we developed a logotype in the bottom left corner, where we integrated a dog tail into the letter ‘S’. This whimsical element adds charm while maintaining the brand’s essence.

Lastly, we ventured into more unconventional territory with a design aimed at disrupting the typical visual landscape of dog snack packaging. This concept pushes boundaries to ensure maximum visibility and shelf impact, setting DogNosh apart from mainstream competitors.

 

Logo design options for healthy dog snacks

Packaging Design Options:

Following the logo exploration phase, we delved into designing packaging options tailored to each prospective logo. This process allowed us to visualize how each logo would translate onto packaging, ensuring coherence and resonance with DogNosh’s brand identity.

DogNosh packaging design all

Packaging Option 1:

DogNosh packaging design option 1

Packaging Option 2:

DogNosh packaging design option 2

Packaging Option 3:

DogNosh packaging design option 3

Packaging Option 4:

DogNosh packaging design option 4

More to come…

Dognash is gearing up to launch four new exciting products in total! Stay tuned to discover which packaging they’ve selected for the first product, and keep an eye out for the unique designs of the remaining three packages.


Need expert branding and package design services?

If you’re on the brink of launching a new product and require expert branding and package design services, look no further than Visual Lure. Contact us today for a FREE quote. Don’t gamble with subpar or novice designers. Ensure your product makes a lasting impression from the start, preventing potential rejections from buyers due to lackluster presentation.

For further insights into our packaging services, explore: