OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

New Website, Catalog & Print Ads for a Colorado Cattle Tag Company

Posted on September 28, 2017

Ritchey Livestock ID, based out of a Brighton, Colorado, is the creator and manufacture of the World’s greatest cattle tags! What makes theirs the best? Ritchey tags are 100% fade proof. How? Their tags have a core color with 2 outside colors. The colors are NOT layers, they can not peel apart or separate because they are made out of one solid piece of material. When engraved, or heat stamped, the core color is revealed – therefor the tag number, brand, or whatever information that has been applied never wear offs.

Visual Lure was recently contracted by Ritchey to redesign their e-commerce website. We were in charge of the design, while another company handled the development. The new responsive designed website was built in WordPress using WooCommerce for the online store. Immediately after completing the design of the website, Ritchey re-engaged us to design a new product catalog along with multiple print ads. See samples below:

 

WordPress/WooCommerce Website Redesign

Ritchey Responsive website design

Like so many other websites, their old site was not mobile friendly, and with Google’s new mobile first indexing and over 1/2 of all web browsing done on smart phones – this was an issue. The new site, now utilizing a responsive design, renders beautifully on all devices.

New Sample Product Website Page

The new e-commerce store, powered by WooCommerce, has been simplified and streamlined to help improve conversion rates. We also implemented conditional logic on many of the product order forms to make the checkout process fell less daunting.


Old Homepage Design:

Old Ritchey Website design

The old website, which looked like a generic template, had tons of issues. It was not responsive, the checkout process was confusing and not user-friendly, and the design was void of all character.


New Homepage Design:

New Ritchey Website Design

The new design now has a rustic aesthetic using weathered wood, old paper, leather and cow hide textures along with cattle photos to appeal more to ranchers, their core target market. In additional to the website, Visual Lure also digitally recreated all their cattle tags to ensure correct colors and product consistency.


Catalog Print Design

Immediately after completing the design of the website, Ritchey hired us to redesign their product catalog. Other than the website, this is their main marketing tool, and like the old site – it too lacked character. Here is the cover and a sample spread from their old catalog:

Old Ritchey Product Catalog

Building a Visually Cohesive Brand

Using the same rustic wood background, old paper and leather textures from the new website, the catalog now complements it, and becomes the first step in the development of creating a visually cohesive brand. Below you can see the new cover, a new ad for their Hook Doctor product, and a couple sample spreads (along with some of the new digitally rendered cattle tags).

New Ritchey Catalog Design


Print Ads

Lastly, Ritchey engaged us to design some of their print ads. Here is the first one we designed announcing the release of their new pink tags:

Ritchey Pink Tag Print Ad

Whether you need help with a new e-commerce website, print/graphic design, or assistance with creating a visually cohesive brand – contact Visual Lure today for a FREE quote.

 

Website Design for Chicago Suburb Pest Control Company

Posted on February 14, 2014

Visual Lure, in collaboration with Chicago’s Dragon Internet Marketing, is in the process of designing a new website for Fox Valley Environmental Pest Control.  Fox Valley Environmental Pest Control is an environmentally friendly, family owned and customer service oriented pest control company that services Kane, Du Page, Cook and numerous other Chicago counties.  They specialize in the extermination of ants, bees, wasp, rodents and any other bug or pest.

The new website will be developed using a fully custom, search engine optimized and responsive designed WordPress theme.  Below is our proposed home page design. Check back soon for updates and the official launch.

 

Chicago IL web design pest control

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

Website Design for New York Based Photography & Video Company

Posted on May 17, 2012

Visual Lure was recently contracted to design a new website for Jump Visual, a New York based photography and videography company specializing in architectural, real estate, event and business photography and video.  The new website was built in a custom WordPress theme with a blog feed, tons of slideshows and non-system based typefaces (not just the same old web fonts).  Their old blog was imported into the new one, along with plugins, for a seamless transition.  Check back soon for the official website launch.

 

New York photographer/photography WordPress web design

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.

Website Design for St. Louis Metro East Preschool

Posted on April 8, 2011

Visual Lure was recently contracted to design a website for a new preschool coming to O’Fallon, Illinois.  The new preschool will be called The Good Shephard Preschool and will be affiliated with O’Fallon’s St. Clare School.  It will be located in the new Fellowship Centers at St. Nicholas Roman Catholic Church. Below is our proposed home page design. Check back soon for the new website.  Update: The new website has gone live and can be viewed at www.gspreschoolofallon.com.

St. Louis web design for preschool

Learn more about our web design services and don’t forget to check out our web design portfolio.

Web Design for St. Louis Metro East Flood Prevention Council

Posted on February 4, 2011

Visual Lure is currently in the process of designing a website for an organization improving flood prevention in Southwestern Illinois.  The new website design will be built in a custom WordPress theme and include custom plug-ins to enhance the user experience and make it easier for the client to update.  Below is a sneak peek of the home page design.  We will add a post when the new website goes live.

UPDATE: The new website has gone live and can be viewed here: www.floodpreventiondistrict.org.

St. Louis web design for SIFPDC

St. Louis web design | proposed home page

Learn more about our St. Louis web design services or check out our web design portfolio.