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Branding Package for an Edwardsville, IL / St. Louis, MO Wealth Management Firm

Posted on June 26, 2014

Visual Lure is currently wrapping up a complete branding package for Visionary Wealth Advisors. VWA is a full service wealth management firm headquartered in Edwardsville, IL with another office in St. Louis, MO. The package included a logo, identity design, print collateral, signage, posters and a fully custom WordPress website.

The new site is fully responsive, meaning it transforms to fit all devices such as tablets and smart phones. It is also search engine optimized and features a custom admin section making it easy for VWA to manage their employees, referred to as “Visionaries”.

Below you can view both the vertical and horizontal logo design formats, the identity package (business card, envelope and letterhead design), building signage, corporate folder and their new website. Visit VisionaryWealthAdvisors.com to learn more about the company.

Website copywriting by Renee Kennison of Concept Shop, and Visionary team photography by Darin Hartlieb.


branding package for Visionary Wealth Advisors

The only thing we enjoy more than designing logos in building a complete brand from the ground up.  If you are launching a new company or looking to completely re-brand an existing one, contact us today! We would love to learn more about you and your company.

Learn more about our logo design, graphic designweb design, Word Press design, and Search Engine Optimization (SEO) services and don’t forget to check out our logo, graphic design or web design portfolio.

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company.  The owners wanted the logo design to have an icon of some sort that represented money and profit.  The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills.  The wing represents speed and motion for logistics and the fanned hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.


Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

Visual Lure Rebrands a St. Louis, MO Hospital/Medical Center

Posted on March 20, 2014

Visual Lure, in collaboration with Cohesion, recently helped St. Anthony’s Medical Center with a new logo design and slight re-brand.

Cohesion is a strong strategy-based St. Louis, MO marketing and branding agency, and St. Anthony’s Medical Center is a faith-based hospital organization that serves the residents in south St. Louis County and several counties in southwest Illinois.

We initially started the project looking to completely re-brand the hospital with an all new logo, but in the process they decided they just wanted to update their existing logo.  Below is their old original logo and below that is the new one.  Staying true to the two-tone blue color palette, the cross and the “swoosh”, we modernized their old logo design bringing it up-to-date.

Below the logos, you can see the new identity package (business card, letterhead and envelope), a micro-site for their emergency room and a couple pages from their new graphic standards guide.

At the very bottom is our favorite unselected logo design that we initially proposed.  This logo features a medical cross combined with a religious cross representing both faith and medicine which is the core of who they are.

St Louis hospital logo design and branding

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

Logo Design & Idenity Package for St. Louis Metro East Educational Company

Posted on August 29, 2013

Visual Lure recently designed a new logo and identity package for the da Vinci Tree, an educational training company focused on teaching children a technology-based curriculum.  The company is currently in its development stages and plans to launch soon in the St. Louis Metro East, then St. Louis with the ideal goal of eventual going national.  The logo design we created for them features Da Vinci’s Vitruve Luc Viatour (Vitruvian Man), who’s arms create branches and who’s legs create roots in order to from a tree.  We had fun designing this logo and we believe it was the perfect solution; clean, clever, simple and memorable – everything a great logo should be.

logo design, branding & identity design for da Vinci Tree

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo & Identity Design for Ohio based Construction Company

Posted on March 14, 2013

Visual Lure was recently contracted to design a logo and identity package for Standard Construction Group, an Ohio based construction company.  The identity package will include designs for business cards, letterhead and envelopes.  The only creative direction we received from the client was that the new logo design should be simple, masculine and strong.

Below are the initial logo design options we provided our client. Check back soon to see the final logo and the finished identity package.

St. Louis logo design for Standard Construction Group

Proposed identity design:

Logo & Identity Design for Standard

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for St. Louis Recycling Company

Posted on January 25, 2013

Visual Lure was recently contracted to redesign a logo for St. Louis Recycling, a St. Louis recycling company that offers single stream recycling. Single stream recycling refers to the system in which all paper, cardboard and plastic containers are mixed together in a collection truck, instead of having to be sorted into separate commodities by the business and handled separately throughout the collection process. This makes it easier, and more convenient, for companies to recycle.

We design a large amount of logos for companies in St. Louis, and we usually cringe when one of them request us to use the St. Louis Gateway Arch in the logo design. Why? Because the Arch tends to be overused in St. Louis logos, but sometimes it just makes sense, and this is one of those cases.  The new logo features the St. Louis arch integrated into the universal symbol for recycling. A clever, simple and memorable logo.

Learn more about St. Louis Recycling at www.StLouisRecycling.com.

St. Louis Recycling Logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.