OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

New Custom WordPress Website for Rivas Photography

Posted on April 2, 2016 by JUSTEN HONG

Visual Lure recently completed a new website for Rivas Photography. Rivas is a soon-to-be husband and wife photography team based out of Kansas City, MO. They specialize in wedding, engagement, corporate event, professional sports and newborn baby photography. They are known for their clean, bright, vibrant and dramatic imagery. They also happen to be good people which is a pretty important characteristic you want your photographer to have.

I had the pleasure of meeting Kyle and Melissa (the owners) this year at Shutterfest 2016 – where I spoke to professional photographers about branding and search engine optimization (SEO). They took my SEO class which will help their already well ranking website climb even higher.

This brings us to Rivas’ search engine rankings. Before Visual Lure designed and developed Rivas Photography’s new website, they were using Square Space. While Square Space is super easy to setup, use and maintain, their websites tend to load very slowly. What’s the big deal with having a slow loading website? Having a slow site provides users with a bad user experience. This can effect bounce rates and cause users to “pogo-stick” back to their original search – both of which are proven to negatively effect a website’s search engine rankings. Before their new site, they were ranking somewhere beyond the first 15 pages of Google for most of their targeted search terms.

As of today, April 2nd 2016, on Google searches: they are on page 1 for “kansas city event photographer”, page 1 for “kansas city sports photographers”, page 2 for “kansas city engagement photographers”, page 4 for “kansas city newborn photographers” and page 4 for “kansas city wedding photographers” (climbing more than 10 pages in Google in one month). The website also ranks well for many variations of those keywords.

The Results

Within the first month of the new website going live, Rivas Photography acquired five new clients, all directly tied to Google search leads. This has lead to Rivas’ initial investment being paid back three times over. This, ladies and gentlemen, is why we do what we do. We love nothing more than helping other entrepreneurs find success. We couldn’t be happier with these results. We wish Kyle and Melissa future success in both their business and their upcoming nuptials.

Visit Rivas Photography

Learn more about our website design services or our fully custom WordPress designs.

Complete Branding Package for a Pittsburgh Photography Studio

Posted on December 18, 2014 by JUSTEN HONG

We recently wrapped up a complete visual branding package for Wright Image Photography, a Pittsburgh area family and wedding photography studio. We actually started with their logo and website last year and just completed the letterhead system, packaging and wedding brochure. The new pieces will utilize specialty printing with the logo being gold foil stamped on the letterhead, paper bags and wedding brochure.

Sticking with the white and gold color theme, we selected a crystal flash drive with a gold cap from photoflashdrive.com and we found brass metal business cards at mymetalbusinesscard.com (that look gold). These will we be used for the labels on their large prints and canvases – which will be wrapped in white craft paper and a white ribbon. As mentioned before, the bag will have a gold foil stamped logo, and patterned or solid metallic gold tissue paper will top it off.

Due to the custom search engine optimized WordPress website we created for them last year, they have more than doubled their weddings for next (all without any additional marketing). This bump in income has allowed them to reinvest in the company and they are now working on creating a solid marketing plan for next year. We are also currently converting their existing website to be responsive to improve traffic, lower the bounce rate and provide a better overall user experience.

It is always a pleasure to work with clients that understand and value the power of good design and cohesive visual branding. If you are one of those people, give us a call today, we would love to help take your business to the next level.

Update: Printed samples of the new brochure and identity design package just came in. They printed beautifully!

View more of our photography logos and branding packages »

Jeff & Jewels Photography New Website Goes Live

Posted on December 4, 2013 by JUSTEN HONG

Visual Lure is happy to announce that the new Jeff & Jewels Photography website has gone live. Jeff & Jewels Photography is a Denver, Colorado based husband and wife photography studio focusing on weddings, engagement, high school seniors, portraits and glamour/boudoir photography. The new website was built in WordPress and features a custom portfolio admin section making it extremely easy for them to edit their galleries.

Jeff & Jewels are very talented photographers and their work has a vintage, yet modern and fresh feel which is the look we wanted the brand to reflect. Check out their website at www.jeffandjewels.com and like/share below if you agree.

Visual Lure also designed their logo and worked on their branding which was featured on one of Salvatore Cincotta’s CreativeLIVE appearances (click here to view that blog post).

new home page design

Jeff & Jewels Photography Portfolio Web Design

new portfolio page design

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

WordPress Web Design for Photography Editing/Post-Production Company

Posted on October 30, 2013 by JUSTEN HONG

Visual Lure is in the process of completing a new website for EvolveEdits.com, a St. Louis Metro East photo editing and post production company. Evolve was originally based out of Seattle, Washington but is now located in downtown O’Fallon, Illinois. It was co-founded by Sal Cincotta & Laurin Thienes and is now one of the country’s premier editing companies for professional photographers. Their services include retouching, photo selection, album design and high-end professional editing which transforms quality images into true pieces are art.

The new website was built in WordPress with a custom theme, seamless blog and a robust member’s section. The member’s section ties directly into Evolve’s accounting and project management software using an API. This feature streamlines Evolve’s accounting/billing process, allows members to view their order history, and help remove TONS of paperwork and data entry for Evolve’s staff. The new website is scheduled to launch on November 1st.

Visual Lure will also be providing Evolve with Search Engine Optimization (SEO) services.

You can see the new homepage design, blog layout and other key pages below:

home page web design for Evolve

St Louis WordPress web design for evolve

evolve web design of members login page

custom member interface web design

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

Complete Rebrand for Vancouver Photography Studio

Posted on August 28, 2013 by JUSTEN HONG

Visual Lure is currently working on completely rebranding Konstantin Photography, a Vancouver British Columbia photography studio. Konstantin is a very talented photographer and his photography has a high-end fashion forward look so we came up with a simple and clean aesthetic to complement his work.

Pictured below is the final logo in two different formats, underneath that is the new identity package (business card, letterhead and envelope design) and the new homepage design for a fully custom search engine optimized WordPress website.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design and web design services, and don’t forget to check out our web design portfolio.

Click here and like our facebook page to stay in touch and see all our latest work.

Update: Here is a print ad we designed for Konstantin to complement his new brand:

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Update: Here is a mock-up of custom flash drives packaging that also complement his new brand:

Check out more packaging design here »

Justen Hong of Visual Lure Writes Web Design Article in March Issue of Shutter Magazine

Posted on March 8, 2013 by JUSTEN HONG

Justen Hong of Visual Lure recently wrote an article in the March 2013 issue of Shutter Magazine entitled “Make the Most of Your Website“. To read it, all you need to do is sign up for the magazine, it’s all online and it’s FREE!

Shutter Magazine is an educational magazine for professional photographers that is a true multi-media experience merging print, video, and audio. It features tips on photography techniques, but more importantly tips on how to run a successful photography business. Its contributors are a list of who’s who in the photography industry including: Salvatore Cincotta, Skip Cohen, Michael Corsentino, Dave Cross, Vanessa Joy, Justin & Mary Marantz, Lori Nordstrom, Blair Phillips, and Jen Rozenbaum just to name a few.

Here is the first paragraph of Justen’s article: As a professional photographer your number one marketing and advertising tool, without question, is your website. Potential clients should be able to find it on search engines. It should be viewable on all devices and computers and display properly on all browsers. It should showcase your BEST work, reflect your image and brand, and it should be user-friendly. Below is the recipe for a successful website… Continue reading the article by signing up here: www.behindtheshutter.com/shuttermag.

WordPress Web Design for Professional Photographer from Germany

Posted on February 21, 2013 by JUSTEN HONG

Visual Lure recently designed a new logo for Thomas Wusher, a professional photographer from Germany. After we completed his logo, he contracted us to design a new website. Thomas wanted the new site to have a clean white “look and feel” with accents of orange. The new website will be built in WordPress using a custom designed theme. This theme, currently in the design stages, will be available for purchase in the United States once complete.

Below is a sneak peek at some of the main pages. Check back soon for the official website launch.

Home page design:

Custom WordPress Web Design for German photographer