OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design for a Sacramento, California Photographer & Videographer

Posted on April 20, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo for Jag Uppal of Cherishing Moments, a Sacramento, California based photographer and videographer.  We initially started out with some typography based logos but Jag wanted something more original and unique. He also requested that we try to incorporate a camera into the new logo design, so we developed a couple camera logos but where unsatisfied with our initial solutions. In an attempt to gain a fresh perspective, we tried to go in another direction. Since Jag is of Indian decent, and the majority of his clientele is too, we did some research and found that the Lotus flower was the Indian symbol for beauty. Perfect we thought, capturing beautiful moments with beautiful imagery and tying in his heritage. Using this as inspiration we developed the bottom right logo below, a Lotus flower wrapped with a ribbon and an Indian inspired serif/script style typeface. We also explored a simple monogram crest/seal which Jag really liked but was still adamant about using a camera in the logo. By replacing the simple monogram crest with a monogrammed camera (the letter C creates the lens and the letter M a glare) we wrapped this baby up.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012 by JUSTEN HONG

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.  We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.  And 2) to offer his class and others a limited time special on logo design and branding.  For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.  His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.  Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.  You can see the t-shirts we designed below.

 

X Factor t-shirt graphic design

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

Newer Posts