OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.  We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.  And 2) to offer his class and others a limited time special on logo design and branding.  For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.  His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.  Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.  You can see the t-shirts we designed below.

 

X Factor t-shirt graphic design

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

Visual Lure Celebrates Its 10 Year Anniversary

Posted on February 23, 2012

We’ve been so busy designing world class logos, design savvy, user friendly, search engine optimized websites, award winning packaging designs and more, that we almost forgot we’ve officially been in business for 10 years (freelancing even longer, since the mid 90’s). We would like to thank all our customers, past and present, for the support and partnerships we’ve built. We couldn’t have done it without you.  We look forward to many more years to come.

Visual Lure crest logo design

Logo Design Testimonial from New York Photographers

Posted on December 23, 2011

Here is a testimonial that we just received from a couple of photographers that we recently finished logos for:

“After many years in business without a proper logo or brand identity we came to Visual Lure through a friend’s recommendation.  We were immediately impressed with the collaborative process that Justen at Visual Lure employed.  Through conversations and questions, Justen interpreted the broad description we painted of our company and somehow took it to a level that embraced, refined and elevated our identity.  We came away with an amazing, exciting logo that has unlimited branding potential.  We were so thrilled with the results that we immediately brought a second project to Justen, with the added request that it be done quickly to meet an impending deadline.  Not only did he incorporate the full meaning of our concept into the second logo, he gave us what we believe will be the cornerstone of our second enterprise, and in short order.  We can’t say enough good things about Justen, his creativity and his ability to turn words into art that represents his clients’ vision.”

– Robert Johnson & Katherine Sarkissian

Here are the three logos we designed for them:

all three logo designs

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for New York Wedding Photographers

Posted on December 21, 2011

When we finished the logo design for Boudior Rocks, the owners loved the new logo so much they decided to redesign the logo for their wedding photography business also. They requested that the two logos tie together somehow, that the new logo have some type of hidden meaning and if possible, represent “two”. Two as in, two people get married and they are a team of two wedding photographers.

So we brainstormed, and we sketched, and brainstormed, and we sketched, and brainstormed, and we sketched… You get the idea, and then it hit us like a ton of bricks.  Two wedding rings, made out of two camera shutters, intertwined to represent a marriage of two people and two wedding photographers working together to capture that day.  We cleaned up and customized the same typeface that we used in the Boudior Rocks logo to give the two logos some cohesion.

New York wedding photography/photographer logo design for intuimagery

logo design for New York wedding photographers

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for Educational Website Focused on Exercise, Diet, Weight Loss & Health

Posted on June 2, 2011

Visual Lure was recently contracted to design a logo for an online “Nutrition University” that educates users how to loss weight, the healthy way, based on exercise, diet and nutrition.  They wanted a logo that resembled a university seal or crest, so we replaced the book, flame and candle icons that you would typically see on a university crest, and replaced them with a person running (symbolizing exercise), eating utensils (symbolizing diet & nutrition),  a scale with an arrow moving backwards (symbolizing weight loss) and a heart (symbolizing good health).  Showcased below are the crest, the crest rendered to look like it was made out of copper and an optional horizontal format.

logo design for weight loss website

Logo Design for a St. Louis Logistics Company

Posted on March 16, 2011

Visual Lure was recently contracted to design a logo for a St. Louis logistics company called SheerTrans Solutions.  The top logo (show below) is the final logo with a couple other unused logo design options (underneath it).  The final logo creates a path/road/track (which symbolizes logistics & transportation), an infinity symbol (which represents constant & continuing service) and the letter “S”.  We find that logos with multiple meanings make for strong, memorable marks (which is what a quality logo should be).

St. Louis logo design | logo design transportation / logistics

…and here is our proposed identity design:

identity design | business card design | letterhead design