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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo Design for St. Louis Area (Wildwood, MO) Photography Company

Posted on April 26, 2013 by JUSTEN HONG

Visual Lure recently completed a new logo design for Albers Photography, a St. Louis area photographer based out of Wildwood, MO.  Mike Albers, the owner, hired us after seeing our branding work that was featured on Salvatore Cincotta’s Creative Live workshop.  Below are our initial logo designs, and underneath those, are the final logos (vertical & horizontal formats) and the A watermark.

Side note: Our favorite logo design (the one where the camera and tripod create the letter A) was not chosen.

St. Louis logo design for Albers Photography in Wildwood, MO

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

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Logo Design for San Diego Photography Company

Posted on March 22, 2013 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo and help rebrand Holly Ireland Photography, a San Diego photography company headed by the talented Holly Ireland.  We started with the new logo design, and once that is complete, we will help them with a new custom WordPress website design. You can see most of our initial logo design options we provided Holly below.  Check back soon to see which logo design she picks and for updates on the new website design.

Logo Design for San Diego Photographer, Holly Ireland Photography

Photography Logo Design Options

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo & Identity Design for Ohio based Construction Company

Posted on March 14, 2013 by JUSTEN HONG

Visual Lure was recently contracted to design a logo and identity package for Standard Construction Group, an Ohio based construction company.  The identity package will include designs for business cards, letterhead and envelopes.  The only creative direction we received from the client was that the new logo design should be simple, masculine and strong.

Below are the initial logo design options we provided our client. Check back soon to see the final logo and the finished identity package.

St. Louis logo design for Standard Construction Group

Proposed identity design:

Logo & Identity Design for Standard

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Family Crest/Coat of Arms for the Broyles, a St. Louis Metro East Family

Posted on February 5, 2013 by JUSTEN HONG

Visual Lure was recently contracted to design a custom family crest/coat of arms for the Broyles, a St. Louis Metro East family. Using design elements taken from both sides of his family crests, plus adding new elements, we combined them to create a new custom coat of arms. Our client wanted the new crest to look centuries old, so we drew the entire crest by hand and kept that feel when we converted it into digital artwork.

Here is the initial sketch our client provided us:

 

logo design client sketch

…and here is my initial sketch:

family crest logo design my sketch

…and here is the final artwork with color, texture and shading:

St. Louis logo design for family crest

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design for St. Louis Recycling Company

Posted on January 25, 2013 by JUSTEN HONG

Visual Lure was recently contracted to redesign a logo for St. Louis Recycling, a St. Louis recycling company that offers single stream recycling. Single stream recycling refers to the system in which all paper, cardboard and plastic containers are mixed together in a collection truck, instead of having to be sorted into separate commodities by the business and handled separately throughout the collection process. This makes it easier, and more convenient, for companies to recycle.

We design a large amount of logos for companies in St. Louis, and we usually cringe when one of them request us to use the St. Louis Gateway Arch in the logo design. Why? Because the Arch tends to be overused in St. Louis logos, but sometimes it just makes sense, and this is one of those cases.  The new logo features the St. Louis arch integrated into the universal symbol for recycling. A clever, simple and memorable logo.

Learn more about St. Louis Recycling at www.StLouisRecycling.com.

St. Louis Recycling Logo design

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design/Branding for St. Louis Area Roofing Company

Posted on November 27, 2012 by JUSTEN HONG

Visual Lure was recently contracted to design a new logo and provide branding services for Performance Roofing, Inc., a locally owned and operated, St. Louis, MO roofing company that has been in business since 1976. They are a full service roofing company serving both residential and commercial properties in St. Louis, MO and the St. Louis Metro East, Illinois.  Below are our initial two logo designs along with a sample business card and truck decal layout. The first logo contains a red “P” for Performance and an overlapping roof line when combined with the red “P” creates the letter “R” for roofing.  The second logo creates both the letters “P” and “R” also and are placed on top of a shield.  The shield represents strength and protection, the two most important aspects of a quality roof.

St. Louis Logo Design for Performance Roofing, Inc.

One more logo design package option:

St Louis Logo Design for Roofing Company

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

UPDATE: Performance Roofing has selected their new logo and have started lettering their truck fleet. We are also in the process of a complete rebrand.  More updates to come.

Performance Roofing truck graphic wrap 1 Performance Roofing truck graphic wrap 2 Performance Roofing truck graphic wrap 3

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