Logo Design Archives - Visual Lure

Logo & Packaging for New Healthy Dog Snacks Brand

Posted on June 11, 2024 by JUSTEN HONG

DogNosh, an emerging pet brand specializing in dog snacks, enlisted Visual Lure for the development of their new logo and packaging design. As a brand focused on promoting canine health, they expressed a preference for the color green and sought a modern and refreshing aesthetic. Below, we present our initial logo concepts, followed by corresponding packaging designs.

In the top left corner, we present a logotype featuring a custom hand-drawn ‘g’, subtly incorporating a hidden dog face within the ‘og’ combination. The custom ‘g’ in the logo provides a sense of fun and uniqueness, contributing to its memorability.

In the top right corner, we explore a modern condensed logotype, with customized lettering and curved edges strategically placed for added visual interest.

For a touch of playfulness, we developed a logotype in the bottom left corner, where we integrated a dog tail into the letter ‘S’. This whimsical element adds charm while maintaining the brand’s essence.

Lastly, we ventured into more unconventional territory with a design aimed at disrupting the typical visual landscape of dog snack packaging. This concept pushes boundaries to ensure maximum visibility and shelf impact, setting DogNosh apart from mainstream competitors.

Packaging Design Options:

Following the logo exploration phase, we delved into designing packaging options tailored to each prospective logo. This process allowed us to visualize how each logo would translate onto packaging, ensuring coherence and resonance with DogNosh’s brand identity.

Packaging Option 1:

Packaging Option 2:

Packaging Option 3:

Packaging Option 4:

More to come…

Dognash is gearing up to launch four new exciting products in total! Stay tuned to discover which packaging they’ve selected for the first product, and keep an eye out for the unique designs of the remaining three packages.

Need expert branding and package design services?

If you’re on the brink of launching a new product and require expert branding and package design services, look no further than Visual Lure. Contact us today for a FREE quote. Don’t gamble with subpar or novice designers. Ensure your product makes a lasting impression from the start, preventing potential rejections from buyers due to lackluster presentation.

For further insights into our packaging services, explore:

New Logo for Private Bar/Lounge Coming to O’Fallon, Illinois

Posted on April 29, 2024 by JUSTEN HONG

BEYOND is a private, members-only bar/lounge coming to the Blade Building’s 5th floor in O’Fallon, Illinois. The founder described the establishment as follows:

BEYOND isn’t just a haven for the finest cocktails, but a sanctuary where people gather to inspire and be inspired. Our Founding Fathers envisioned BEYOND as a place where people could shed the weight of everyday expectations and dare to dream bigger and reach further. And so, BEYOND lives up to its name, helping its members reach BEYOND their dreams, see BEYOND the possible, and believe in their wildest imagination. Pursue what seems impossible. Go BEYOND.

Here were our initial explorations which were heavily inspired by bourbon logos and labels:

…and here are the final logo lockups. The final logo was inspired by a barrel, but in an abstract/ambiguous way as bourbon, whiskey, and wine all use barrels to age and refine.

…and here are some mock-ups to show how the logo can be implemented:

Logo Upgrade/Revamp for St. Louis Software Company

Posted on February 15, 2024 by JUSTEN HONG

DCSC, Inc. is a St. Louis-based company specializing in warehouse automation and shipping solutions software. Having collaborated with them on custom illustrations for several years, we recently undertook the task of updating and revamping their existing logo.

The previous logo, resembling outdated clipart, suffered from proportionality issues and awkward spacing. The globe icon appeared overly cartoony, featuring peculiar motion marks. Additionally, the logo type required refinement, with uneven spacing and kerning in “DCSC,” an excessively long tagline, and a misaligned service mark.

In response to their desire for a modernized globe, we opted for a more abstract representation, eliminating specific continents. Adhering to their established color scheme of red, blue, and black for sub-brands, we incorporated these hues into the updated logo. The client expressed a preference for increased visual impact while maintaining a sense of movement.

The resulting logo successfully retains the essence of the original design but exudes a newfound vibrancy with the addition of red. Significantly cleaner and more modern, the updated logo addresses all previous spacing and size concerns. The careful redesign achieves a harmonious balance between familiarity and contemporary appeal.

Want to SEE more?

Click here to view our other logo design upgrades »

Click here to view our entire logo design portfolio »

Click here to view our branding projects »

Logos, Gala Save the Dates & Invitations for Althoff Catholic’s 60th Diamond Anniversary

Posted on January 10, 2024 by JUSTEN HONG

Althoff, an esteemed Catholic high school located in Belleville, Illinois, has played a significant role in the local community since its inception in 1964. As the institution celebrates its 60th “diamond” anniversary, the school confidently placed the responsibility of crafting a commemorative logo, designing save-the-dates, and creating gala invitations in the capable hands of Visual Lure. Enclosed below are the deliverables we designed for their momentous celebration.

Anniversary Logo

We started by crafting the anniversary logo design, aiming to integrate diamonds and their school monogram. Presented below are our initial explorations for the anniversary logo:

…and the final logo lockups:

Gala Save the Dates

Once the logo was complete, we proceeded to design the Save the Dates for the Gala. Here is the selected design, and below that is one of the options — which was our favorite:

Gala Invitations

Once the Save the Dates were approved, we moved directly to completing the invitations for the gala.

The School Crest Updated

Following the successful completion of the initial scope, we were approached to assist in updating their school crest. Despite the existence of several outdated versions, the reproductions were subpar and lacking the necessary vector format essential for high-quality printing and the ability to enlarge the file without loss of clarity or pixelation.

Here are some examples of their old crest, highlighting various issues. Quickly noticeable are spacing problems, size discrepancies, and an overall lack of clarity. Additionally, there are three distinct horses & knights that appear to be old clip art, resulting in a loss of detail and a somewhat blob-like appearance which occurred when they were shrunk down to fit inside the crest. In the first two samples, excessive detail in the helmet and plume made identification challenging – while in the last one, there was insufficient detail, rendering it totally unrecognizable.

Presenting our updated and refined crest design, meticulously crafted to address spacing, proportions, and clarity concerns. All elements have been redrawn by hand, ensuring a fresh and polished appearance. The helmet is now easily identifiable, the illustrations in each quadrant of the shield are fixed and fit perfectly, the proportion of the shield and lances has been harmonized, and all text is now legible.

…and with some added effects/bling:

Need Design Help?

Need save the dates or invitations for a gala or upcoming special event? Looking for a logo design or an upgrade to your existing logo? Require a family or school crest, or refinement and upgrade of an existing one? If so, contact Visual Lure at 618-407-9231 or info@visuallure.com – we would love to help.

Still want to see more? Check out our branding work, our logo design gallery, or our graphic design portfolio.

Click here to learn more about Althoff Catholic High School »

Design Rush Awards Visual Lure’s Lucky Mutt Logo with a Best Logo Design Award

Posted on October 4, 2021 by JUSTEN HONG

Visual Lure is proud to announce that their Lucky Mutt logo has been awarded with a Design Rush Best Logo Design Award and featured in 23 Best Logo Designs that Inspire Consumer Trust and Engagement

The Design Rush Awards Program issues monthly recognition of the best designs across categories, providing expert analysis and commentary on the recognized designs to inspire further creation and innovation.

Awards are based on six main criteria:

Impact: Does the design trigger an immediate response? Does it capture and retain attention?
Creative solutions: Does the design feature creative design solutions? Does the design, or its elements, offer a new perspective or take an innovative approach to the use of techniques, tools, design concepts and materials?
Functionality: Is the design useful? (How) Does it achieve its purpose? Does it facilitate and contribute to users’ experience?
Execution: Does the design reflect meticulous execution? Is it detail-oriented?
Branding: Does the design reflect the brand it represents?

Click here to read the article: 23 Best Logo Designs that Inspire Consumer Trust and Engagement »

LogoLounge Book 12 Submissions

Posted on June 2, 2020 by JUSTEN HONG

Logo & branding projects account for a large portion of our work, and logos – without a doubt – are one of our favorite types of projects to work on. It is not uncommon for us to design hundreds of logos in a year. This year we submitted around 700 logos into LogoLounge, one of the world’s largest logo databases and BEST logo books available.

Below is a handful of our favorite logos we submitted for LogoLounge Book 12. All showcase our belief that logos should be concept-based, visually pleasing, memorable, clever if possible, and reflect the audience it is intended for.

We can’t wait to see if any of them make the book, and good luck to all fellow designer who also submitted.

OUR BLOG

CATEGORIES: