Rebranding a Montreal, Canada Photography & Videography Studio
Michel Ferland is a professional photographer and videographer based out of Lachine, Québec, a borough in the city of Montreal, Canada. He found us via CreativeLive after attending one of Salvatore Cincotta’s workshops. When he came to us, his company was called M1 Photo. He felt that the name was too corporate and industrial for such a personalized business. Michel wanted to use his full name, Michel Ferland, for his studio but there was another photographer in his market, with the exact same name, who was already using it. After bouncing a bunch of names around, we decided to just use his first name.
Michel’s old logo was corporate looking, generic and unoriginal. He wanted his new brand to feel rich, high-end and luxurious. After a couple rounds of options we were not where we needed to be in the process of narrowing down a final logo. While I was working on another project, I started messing around with a call to action burst and was inspired to create what you see before you.
Below is the complete branding collection including logos, identity package, typefaces and colors. If you think this is as sharp as we do, please like and share below.