Tracy Laswell Photography, a studio based out of Indianapolis, Indiana, recently contracted Visual Lure to design a new logo. During our discovery process, Tracy provided us with some logos that he liked. Gucci, Chanel and Louis Vuitton where some of the logos he wanted his brand to emulate. These logos are all very simple and clean with monograms complementing the names. He also liked Salvatore Cincotta Photography and Ray-Ban’s logos which are script/handwritten based logos.
Our initial logo design options can be seen below which reflect the style of the logos he provided. We designed more initial monogram based logos but only chose to show the one below as we felt it was the strongest. Below the initial options are the final logo and branding package which includes the logo format options, icon/monogram options, colors, typefaces, proposed identity package and a sample watermark.
Initial Logo Design Options: