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Logo Design for Indianapolis, Indiana Photographer

Posted on October 13, 2014

Tracy Laswell Photography, a studio based out of Indianapolis, Indiana, recently contracted Visual Lure to design a new logo. During our discovery process, Tracy provided us with some logos that he liked. Gucci, Chanel and Louis Vuitton where some of the logos he wanted his brand to emulate. These logos are all very simple and clean with monograms complementing the names. He also liked Salvatore Cincotta Photography and Ray-Ban’s logos which are script/handwritten based logos.

Our initial logo design options can be seen below which reflect the style of the logos he provided. We designed more initial monogram based logos but only chose to show the one below as we felt it was the strongest. Below the initial options are the final logo and branding package which includes the logo format options, icon/monogram options, colors, typefaces, proposed identity package and a sample watermark.

Initial Logo Design Options:

Tracy Laswell initial logo design options

Final Logo Formats and Branding Package:


Rebranding a Montreal, Canada Photography & Videography Studio

Posted on September 30, 2014

Michel Ferland is a professional photographer and videographer based out of Lachine, Québec, a borough in the city of Montreal, Canada. He found us via CreativeLive after attending one of Salvatore Cincotta’s workshops. When he came to us, his company was called M1 Photo. He felt that the name was too corporate and industrial for such a personalized business. Michel wanted to use his full name, Michel Ferland, for his studio but there was another photographer in his market, with the exact same name, who was already using it. After bouncing a bunch of names around, we decided to just use his first name.

Michel’s old logo was corporate looking, generic and unoriginal. He wanted his new brand to feel rich, high-end and luxurious. After a couple rounds of options we were not where we needed to be in the process of narrowing down a final logo. While I was working on another project, I started messing around with a call to action burst and was inspired to create what you see before you.

Below is the complete branding collection including logos, identity package, typefaces and colors. If you think this is as sharp as we do, please like and share below.

Michel Photo et Film Logo & Branding

View more of our photography logos and branding packages »