Visual Lure's Logo Design & Branding Blog Post

Fun Logo Design for a Fisheye Photo Booth Company

Posted on May 15, 2014 by JUSTEN HONG

Visual Lure just wrapped up this new logo for Fisheye Booth, a West Virginia photo booth company that takes fun event photos using a fisheye lens. Since the photos are playful and hilarious, they wanted a “fun” logo that would stand out and be memorable. Below is the new logo design and identity package we delivered.

The logo features a fish with a camera shutter eyeball, all slightly distorted in the same way as the photo booth images. The fish is also carrying a cane and wearing a bow tie and top hat as the booth will most likely be used at weddings and other formal events. Those elements were also added because the booth will supply funny props such as glasses, hats, and other accessories to enhance the experience and the images.

Learn more about our logo and graphic design services and don’t forget to check out our logo portfolio and graphic design portfolio.

Branding a Miami, FL Wedding Photographer/Videographer

Posted on May 14, 2014 by JUSTEN HONG

Leonardo Volturo, a very talented photographer and videographer from Miami, FL recently contracted Visual Lure to re-brand his engagement and wedding photography studio. The branding package included a new logo, a business card design, a print ad and a new custom, responsive designed WordPress website and blog. The new website features a Pinterest style masonry portfolio with a pop-up slideshow and an infinite scrolling blog. We will also be providing search engine optimization (SEO) services as they were having a hard time getting their existing website to rank in the highly competitive “Miami wedding photographer” search results.

The new website is currently in the development stages and should launch later this month, so check back soon to see the new site. In the meantime, check out his current website at www.leonardovolturo.com.

Do you need help branding, or re-branding, your photography studio, if so, you have come to the right place. Give Visual Lure a call today at 618.407.9231 for a FREE branding consultation.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design, web design and Search Engine Optimization (SEO) services, and don’t forget to check out our web design portfolio.

New Logo and Identity Package for Iowa Photographer

Posted on May 9, 2014 by JUSTEN HONG

Visual Lure recently completed a new logo and identity package for Brune Photography, owned by Kathie Brune, one of the photographers we had the pleasure of meeting this year at Shutterfest. Kathie wanted a handwritten script used in the logo along with a set of wings. She also requested to use the color purple. Both the wings and the color purple had a deeper meaning for her and her family.

Below you can see the final logos, both vertical and horizontal options, and below that is the new identity package (letterhead, envelope and business card design).

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

Logo, Identity & Packaging Design for St. Louis Metro East Photographer

Posted on May 6, 2014 by JUSTEN HONG

Niche Photography, a St. Louis Metro East photography studio owned by the talented Chad Keffer, recently came to Visual Lure to help re-brand his company. Niche main focus is on engagement and wedding photography but they have recently been dabbling into baby and children’s photography too.

Chad’s old logo consisted of a common handwritten script that seemed a little generic. He wanted his new logo to feel rich and upscale. During our creative brief we asked Chad to provide us with sample logos that he really liked. Many of the samples he provided us were very ornate, so we decided to head in that direction.

Below is the final logo, the final letterhead system and initial packaging options, which we are currently working on. We may also be designing Niche a new website, so check back soon to see how we start to visually pull his entire brand together. In the meantime, check Niche out at niche-photography.com, or facebook.com/NichePhotographySTL.

Learn more about our logo and graphic design services and don’t forget to check out our logo design portfolio and graphic design portfolio.

On a side note, Niche recently photographed my son Benjamin. Here is my favorite photo from that session:

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014 by JUSTEN HONG

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company. The owners wanted the logo design to have an icon of some sort that represented money and profit. The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills. The wing represents speed and motion for logistics and the fanned hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

New Website Design for a Colorado WordPress Web Developer

Posted on March 24, 2014 by JUSTEN HONG

Visual Lure is currently in the process of designing a new website for Mr. WordPress, a Colorado based web developer that specializes in fast-loading, SEO friendly and W3C compliant custom WordPress themes and plugins. We will be providing design-only services on this project as our client will develop the new website himself.

Mr. WordPress wanted his new website to be simple, clean and easily converted into a responsive design. We feel our initial home page design (seen below) meets all of his requirements.

Check back for updates and the official launch of the new website design.

Learn more about our logo design and web design services and don’t forget to check out our logo design portfolio and web design portfolio.

Visual Lure Rebrands a St. Louis, MO Hospital/Medical Center

Posted on March 20, 2014 by JUSTEN HONG

Visual Lure, in collaboration with Cohesion, recently helped St. Anthony’s Medical Center with a new logo design and slight re-brand.

Cohesion is a strong strategy-based St. Louis, MO marketing and branding agency, and St. Anthony’s Medical Center is a faith-based hospital organization that serves the residents in south St. Louis County and several counties in southwest Illinois.

We initially started the project looking to completely re-brand the hospital with an all new logo, but in the process they decided they just wanted to update their existing logo. Below is their old original logo and below that is the new one. Staying true to the two-tone blue color palette, the cross and the “swoosh”, we modernized their old logo design bringing it up-to-date.

Below the logos, you can see the new identity package (business card, letterhead and envelope), a micro-site for their emergency room and a couple pages from their new graphic standards guide.

At the very bottom is our favorite unselected logo design that we initially proposed. This logo features a medical cross combined with a religious cross representing both faith and medicine which is the core of who they are.