Logo & Branding for a Tennessee Smoky Mountain Wedding & Reception Venue

Posted on June 30, 2014

Flower Mountain Weddings & Receptions is a beautiful outdoor wedding venue in the Great Smoky Mountains. It is a very popular place to get married due to its gorgeous mountain views and wildflower fields. It is located in Sevierville, Tennessee and sits on 25 pristine acres. The owners also operate three additional wedding venue and photography related companies that we will be branding next.

During our initial design consultation, the client described their venue as classy, without being pretentious, and higher-end, yet rustic and very much “country”.  They weren’t really sure what they wanted, only that they did not want to use a script based typeface and they didn’t want the new logo to look too elegant.  They also mentioned using a Fleur-De-Lis (as it has a special meaning for them) and possibly integrating a flower, mountains and a creek if possible.

After multiple rounds of logo options, we finally nailed it with the logo shown below. Underneath the logo formats you can see a sample identity package, a sample pattern and texture, recommended typefaces and color palette, along with our original sketch. The final logo mark was designed to look like a woodcut carving giving it an old-fashioned, country, rustic feel.

flower mountain logo branding

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