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Full Branding Package for a Local Cleaning Company

Posted on July 12, 2023 by JUSTEN HONG

Visual Lure recently partnered with a local cleaning company to undergo a comprehensive rebranding. Our extensive package encompassed logo design, identity design, branding materials, advertisements, website development, and ongoing SEO services. The previous company name, “The Clean Queen,” was initially fitting when it was comprised of a small group of women. However, as the company expanded and welcomed both men and women into its team, it became necessary to update the name. Additionally, considering the client’s aspirations for possible future franchise expansions, a more versatile name was desired.

We embarked on the rebranding journey by focusing on the logo design. Presented below are the initial options we developed. The top option showcases a sun rising against a blue sky, symbolizing a “starting a new day”, complemented by two leaves representing “freshness”. The middle option features a simple yet elegant custom hand-drawn typeface – exuding cleanliness and freshness. Lastly, the bottom option incorporates clean sparkles to form a letter F monogram.

Fresh Start cleaning logo options

After careful consideration, the client selected the following option as their preferred logo. Here are all the final logo lockups we delivered:Fresh Start final logo lockups

Building upon the logo, we proceeded to develop a comprehensive identity package for the client. This included a basic styling guide, business cards, letterheads, trailer, and additional supplementary materials.

FSCC identity design

FSCC business card design

FSCC vehicle wrap design

We wrapped up the package with a fully custom, search engine optimized WordPress website.

Fresh Start web design

Furthermore, we are committed to providing ongoing SEO services and consulting to ensure the client’s website achieves high rankings and effectively converts visitors into loyal customers.

We are thrilled with the final outcome and firmly believe that the new brand exudes an exceptional sense of cleanliness and freshness.

Check out the new Fresh Start Cleaning website at www.fscleanco.com »

Click here to see the entire branding package »

 

So I Had a Visual Lure Sign Made…

Posted on May 24, 2023 by JUSTEN HONG

Visual Lure logo sign design

While recently scrolling through Instagram, I stumbled upon an incredible handcrafted wooden sign that immediately caught my attention. Its intricate details and carefully placed colors impressed me, compelling me to click the profile. Upon visiting, I discovered a huge selection of remarkable signs and was immediately convinced that I needed to have one made for myself. To my pleasant surprise, the cost was very affordable, and the level of craftsmanship was truly exceptional. The sign I requested was two feet wide and cost approximately $250.

The process was seamless and efficient. I provided my logo design in vector format, and within a day, I received a CAD drawing/rendering of the sign for my approval. Once I gave the green light, the sign was promptly created and shipped within 14 days. It now proudly hangs above my office computer.

visual-lure-logo-sign-collage

If you’re in search of an exquisitely crafted wooden sign for interior purposes, I wholeheartedly recommend Cornbread Customs. These two talented individuals (Han & Tony), based in Nebraska, create stunning signs with utmost skill and precision. They have truly mastered the art of sign making. You can find their exceptional work at CornbreadCustoms.com or on Instagram here: instagram.com/cornbread_custom_signs.

EggFest Graphics by Visual Lure

Posted on March 3, 2023 by JUSTEN HONG

Due to Covid, Sonnenberg Landscaping (a Big Green Eggs® authorized dealer) cancelled their highly anticipated annual EggFest for a couple of years. However, there is good news! They are considering bringing the event back this year. At the festival, attendees get to experience the culinary delights of the Big Green Egg and purchase the demo grills at a discounted price.

As we learned about the possibility of the EggFest’s return, we realized that we never shared the graphics we created for the 2019 event. We are excited to showcase an array of designs that we created for social media and ads, as well as some t-shirt concepts.

We worked diligently to create visually stunning graphics that would capture the essence of the EggFest and its fun-filled atmosphere. The designs showcase the EggFest’s excitement and celebration of food, making it a memorable event for all.

Take a look below at our assortment of designs that we have created for the EggFest. From social media posts to advertisements, and t-shirt mock-ups, we’re proud of our creations and can’t wait for the event’s potential return.

EggFest graphics by Visual Lure

…and a couple t-shirt designs:

EggFest t-shirt designs by Visual LureEggFest t-shirt designs by Visual Lure

Visual Lure Named a 2022 Best of Illinois Winner by UpCity!

Posted on October 19, 2022 by JUSTEN HONG

Best of Illinois Winner

Every year, UpCity’s Best of Awards honor our business-to-business service providers’ tremendous work within rotating focus areas. Winners are selected using a variety of online credibility ranking factors which remain consistent regardless of the year’s focus area. In 2022, we celebrate the best providers at the local level for each U.S. state and Canadian province. This year Visual Lure is proud to be named a Best of Illinois Winner in the fields of web design, web development, graphic design, branding/positioning, and search engine optimization.

Label Designs for Award Winning Meat Rubs

Posted on April 11, 2022 by JUSTEN HONG

Visual Lure recently helped redesign labels for King Louie’s Meat Apostles, a St. Louis area award-winning seasoning company with meat rubs for almost every protein – including some for vegetables.

Before:

Their previous labels did not look or feel like award-winning rubs. The fonts used felt inappropriate, and the craftsmanship was lacking to say the least.

 

King Lou label design before

After:

The owner wanted the new labels to leap off the shelves and feel more luxurious. He also wanted to use a metallic paper that would make the gold elements on the label really stand out and pop! White was printed on the labels to hide the metallic effect on certain areas, such as the nutrition facts, the black bar, and the bar code. All the gold – along with the eyes, the metal in the crown, and the gold leaf – shimmer on the final product. We couldn’t be happier with how these turned out.

Below is an entire sample label, and below that is the entire product line.

 

King Lou full label design

…and the Full Line of Rubs:

All King Louie meat rub label designs

You can learn more about King Louie’s and purchases their amazing rubs at MeatApostles.com.

UPDATE:

Hot off the press, and on the shelves! So cool to see the labels we designed for King Louie’s Meat Apostles in stores.

King Louie Label Design on Shelves

…and taking the label design to inspire some shirts:

King Lou shirt design

King Lou shirt design 2

 

Are you about to launch a new product?

If you are about to bring a new product to market and need help with professional branding and package design, contact Visual Lure today for a FREE quote. Don’t waste time and money hiring sub-par or entry-level designers. Get it done right the first time, and make sure buyers won’t reject your product due to poor presentation. Looking for additional packaging information, this will help:  Learn more about our package design services »  |  view more of our packaging portfolio »  |  contact us with for FREE design quote »

 

Visual Lure Celebrates Its 20th Anniversary

Posted on June 17, 2021 by JUSTEN HONG

Visual Lure 20 year anniversary

In this year 2021, Visual Lure® celebrates its 20th anniversary. In an industry where designers and design firms come and go – we think 20 years is something to be proud of. I would like to personally thank all our clients, past and present, who’ve made it possible for me to do what I love for a living.

Helping entrepreneurs and small businesses succeed has always been my passion, and I believe generating results for our clients is what has kept us in business for so long. Thank you again. We hope we can make it 20 more!

God bless,
Justen Hong
Visual Lure Founder/Owner & Professional Eye-Catcher

Visual Lure Announced as a 2021 Local Excellence Award Winner by UpCity!

Posted on May 17, 2021 by JUSTEN HONG

2021-UpCity local-excellence-winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the Visual Lure team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

Founded in 2001, Visual Lure is a full-service design firm with a strong focus on branding and marketing. We pride ourselves on our personalized service and our knack for elevating the small details that make each of our clients unique. Our logo design work is consistently being published in the most prestigious logo books, we have won numerous awards for our web design and development work, and our graphic design services are second to none. Thank you to the UpCity team and our Visual Lure customers over the years for this tremendous award and honor.

Heidi Sullivan, SVP of Product and Marketing at UpCity, had this to say about Visual Lure:

“Visual Lure’s personalized service, attention to detail, and commitment to generating real results make them stand out from the crowd and truly resonate with their audiences. Congratulations to Visual Lure on receiving the UpCity Local Excellence Award.”

– Heidi Sullivan
SVP of Product & Marketing

This recognition has been driven in large part by our 5-star review rating on UpCity.

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