OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Brand Development for a Chicago, IL Construction Company

Posted on September 5, 2013 by JUSTEN HONG

Visual Lure recently helped brand Sanardi Builders, a new Chicago, Illinois construction company. Included in the branding package was a new logo, an identity package (business card, letterhead and envelope design) and some additional graphic design work. Below you can see all these pieces and how they work cohesively together.

The logo mark features the letter S that also creates the letter B.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Logo Design & Idenity Package for St. Louis Metro East Educational Company

Posted on August 29, 2013 by JUSTEN HONG

Visual Lure recently designed a new logo and identity package for the da Vinci Tree, an educational training company focused on teaching children a technology-based curriculum. The company is currently in its development stages and plans to launch soon in the St. Louis Metro East, then St. Louis with the ideal goal of eventual going national. The logo design we created for them features Da Vinci’s Vitruve Luc Viatour (Vitruvian Man), who’s arms create branches and who’s legs create roots in order to from a tree. We had fun designing this logo and we believe it was the perfect solution; clean, clever, simple and memorable – everything a great logo should be.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Complete Rebrand for Vancouver Photography Studio

Posted on August 28, 2013 by JUSTEN HONG

Visual Lure is currently working on completely rebranding Konstantin Photography, a Vancouver British Columbia photography studio. Konstantin is a very talented photographer and his photography has a high-end fashion forward look so we came up with a simple and clean aesthetic to complement his work.

Pictured below is the final logo in two different formats, underneath that is the new identity package (business card, letterhead and envelope design) and the new homepage design for a fully custom search engine optimized WordPress website.

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

Learn more about our Word Press design and web design services, and don’t forget to check out our web design portfolio.

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Update: Here is a print ad we designed for Konstantin to complement his new brand:

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Update: Here is a mock-up of custom flash drives packaging that also complement his new brand:

Check out more packaging design here »

CD Packaging Design for U.S. Air Force Band of Mid-America

Posted on June 19, 2013 by JUSTEN HONG

A while back, Visual Lure was contracted by the United States Air Force Band of Mid-America (stationed at Scott Air Force Base) to design CD packaging for a new album dedicated to Clifton Williams, a famous composer and Air Force veteran. The CDs turned out beautiful and we finally got around to photographing them. They were printed on a nice textured uncoated card stock with Clifton’s signature embossed and foil stamped on the cover.

The cover design features Clifton’s signature, a collage made from three different images and a subtle classic border. The inside covers have an additional photograph of Clifton along with some of his sketches and doodles.

The initial goal was to create packaging that felt vintage, and classy, and we think we succeeded at both.

U.S. Air Force Band of Mid-America CD packaging design 1

U.S. Air Force Band of Mid-America CD packaging design 2

If you are looking for quality packaging design, whether you’re in the St. Louis, MO, the St. Louis Metro East or anywhere else in the country, contact us today!

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

St. Louis Packaging Design for Automatic Toilet Bowl Cleaners

Posted on June 13, 2013 by JUSTEN HONG

A St. Louis Metro East manufacturer of automatic toilet bowl cleaners recently contracted Visual Lure to design its new packaging. They haven’t decided on whether to use the name Bright Bowl or Brite Bowl, and they wanted to have packaging design options for both. However, once they reviewed our initial design options, they may utilize both.

Of their two main competitors, one uses blue packaging and the other uses green. They wanted their product to look completely different so they didn’t want to uses either of those colors. They also wanted their product to appeal to their main target audience, women, so we decided to use the color purple. Color studies and research have shown that women like it.

Below are the two packaging design options we provided. Check back soon to see if they use one design or both.

St. Louis package design for brite/bright bowl

If you are looking for professional packaging design, whether you’re in the St. Louis, MO area or anywhere else in the country, contact Visual Lure today.

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

St. Louis Web Design for Artur Express

Posted on May 15, 2013 by JUSTEN HONG

Artur Express is a St. Louis based logistics and transportation company that serves the entire continental United States and parts of Canada. Inc. 5000 ranked Artur Express as the 64th fastest growing logistics and transportation company in the United States last year. They also ranked them as the 29th top Missouri company.

Visual Lure had the pleasure of redesigning their new website. We designed, and built, the new site in HTML & CSS and handed off all the source files to Artur’s programmers who are in the process of adding additional functionality to the site. Here is the new homepage along with a sample inside page. Check back soon for the official launch of their new website. In the meantime check out www.arturexpress.com.

St. Louis web design of Artur Express homepage

St. Louis web design for Artur Express subpage

Learn more about our web design services, and don’t forget to check out our web design portfolio.

GRAPHIC DESIGN UPDATE: Visual Lure recently redesigned Artur Express’ corporate folders to complement their new website. Here is the new cover design:

St. Louis graphic design/folder design for Artur Express

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Logo & Identity Design for Australian Photographer

Posted on May 3, 2013 by JUSTEN HONG

Visual Lure recently acquired its first client from the Land Down Under, Ronwyn Graham Photography. Ronwyn is a very talented photographer from Victoria, Australia specializing in newborns and babies. She contracted Visual Lure to design a new logo and identity package (letterhead/stationary). She loves watercolors, flower photography and she studied Chinese brush painting for 3 years. She also has the sweetest voice and accent we’ve ever heard.

Ronwyn wanted a clean, simple, classic logo that would stand the test of time. You can see our initial logo design options and the final logo design below. Underneath the logos is our proposed identity design package. Check back soon to see the final identity design.

…and here is our proposed identity/letterhead design:

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

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…and feedback from the client:

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