DOGNOSH, a Healthy Dog Treat Brand, Launches!

Posted on July 21, 2025by JUSTEN HONG

Visual Lure had the pleasure of designing the logo, branding, visual identity, and packaging for DOGNOSH — a new line of healthy, purpose-driven dog treats.

DOGNOSH is on a mission to raise the standard for what people feed their dogs. Each treat is crafted with a short list of wholesome, recognizable ingredients—completely free from fillers, artificial flavors, preservatives, or anything unnecessary. Two of their treats—Chicken and Sweet Potato—are true single-ingredient options, made with nothing but the real thing.

The initial launch includes four products:

Beef Meatballs – USDA-inspected beef, freeze-dried for freshness
Dehydrated Chicken Breast – single-ingredient, nothing else
Peanut Butter & Carob Chews – a delicious, grain-free, plant-based favorite
Dehydrated Sweet Potato – single-ingredient, nutrient-rich, and dog-approved

Made in the USA. Rooted in rescue. Backed by purpose. That’s DOGNOSH.

They also give back with every purchase—a portion of proceeds supports shelter dogs still waiting for their forever homes.