OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Logo & Package Design for a St. Louis Supplements Company

Posted on November 10, 2016

2nd Impact is a St. Louis, Missouri based supplement and nutrition company that produces a superior line of Whey Protein and Creatine products. They use the most expensive, highest grade ingredients to produce a premium line of supplements. They initially came to Visual Lure for a logo, and after completion of that, they immediately engaged us to design all their packaging. See the progression of the logo and packaging below.


2nd Impact provided the exact colors they wanted and requested a simple text-based logo. Here are the initial logo design options:

2nd Impact logo design round 1


…and here is round 2 of the logo…

2nd Impact logo design round 2


…and here are the final logos in both color and black and white:

2nd Impact final logos


Once the logo was completed we immediately went into designing the packaging as they wanted to get into production right away. Here are the first two design rounds of the package design:

2nd Impact packaging design options


…and here are all the final labels for their initial product line:

2nd Impact Packaging Design All

Click here to view our entire package design portfolio, or click here to learn more about our packaging design services.

 For a package design quote, please call 618.407.9231 or email us at info@visuallure.com.

Logo Designs for Marilyn Lou Boudoir & SoCal Headshots

Posted on June 19, 2016

One of my favorite photographers is Michael Anthony out of Los Angeles, California. He and his wife Jennifer are both extremely talented engagement and wedding photographers whose unique style is defined by what they do with natural light and off-camera flash. Michael’s signature shots look like magical movie posters or dramatic romance novel covers. They are truly pieces of art. Just take a look at a couple of his images below:

el-matador-beach-engagement-photography-1top-wedding-photographer-los-angeles beach-wedding-photos-california tm045z40kd2

Visit michaelanthonyphotography.com to view more of Michael’s photography.

We were honored when they came to us to design logos for two of their new independent sub-brands, one for a new boudoir line, and the other for a new headshot company.

While Michael was in town speaking at Shutterfest ’16, we met up for lunch one day to discuss the new brands. When we got into the car to go to lunch, neither Michael nor Jen knew what they wanted to call their new boudoir company. We started brainstorming on the ride from Union Station to Anthony’s (maybe a mile or so), and by the time we arrived at the restaurant, Marilyn Lou Boudoir was born. The name is based off Jen’s middle name, and part of her maiden name, which we all liked because it had an old Hollywood sound to it. Perfect for a glamorous, upscale and classy boudoir brand in Los Angeles. On that short ride, we also came up with the idea of naming their photography collections after old Hollywood starlets. During lunch, we all agreed that the logo should use a script or handwritten typeface.

Below you can see the logo, along with a sample branding package including colors, typefaces, patterns and identity design. We really love how this color palette and identity design have a feminine and classic look, yet still feels modern. We also tied Michael’s brand to the new boudoir one by using his heart mark for the dot of the i in Marilyn.

Marilyn Lou Boudoir branding designMarilyn Lou Boudoir identity design

Marilyn Lou Boudoir watermark logo

Sample Watermark

 

Next we discussed the SoCal Headshots logo. Michael wanted the logo to feel fresh and hip, while having a friendly, approachable Southern California vibe to it. We feel the final logo is exactly that. Check out the logo and brand samplings below:

branding & logo design SoCal Headshots

SAMPLE WATERMARKS:

SoCal-watermark-logo2

SoCal-watermark-logo

Click here to view more of our Photography Branding work »

Branding Package for a Tampa, Florida Photography Studio

Posted on June 4, 2016

Donnie Jones Photography is a Tampa, Florida photography studio that specializes in weddings, engagements, high school senior portraits and maternity photography. Donnie is a very talented photographer and someone who understands the importance of building a brand and doing everything right the first time around. He is pretty much our ideal client and we can’t wait to see his success.

Donnie Jones Photography came to Visual Lure wanting a luxury, high-end looking branding package, and we’re confident that we delivered. It started with the logo which features an integrated DJ monogram along with a logo for his premier Gold Collection. We then designed an identity package which included business cards, letterhead and envelopes. We finished everything off with a fully-custom, responsive, fast-loading, easy to maintain WordPress website. The website features a large random loading image on the home page, a fully integrated blog, a sticky header, masonry light box photo galleries and subtle CSS animation effect that give the site a sense of elegance and sophistication.

 

DJP-logo-branding

Tampa, Florida wedding photographer Donnie Jones

DJP-wordpress-web-design

Visit Donnie Jones Photography

 

Learn more about Visual Lure’s logo design & branding or web design services »

 

Professional Photographer Logo Designs Catch Up

Posted on October 26, 2015

Visual Lure designs a ton of logos for professional photographers. Why? For a couple reasons:

1.Because we truly understand the photography business.

How? Well it all started out with our good friend Salvatore Cincotta. We’ve known Sal since he was working at Microsoft and just starting his home-based photography business. We’ve always shared contacts, resources and we have done whatever we could to help each others companies succeed. In the very beginning, we would talk with Sal about his branding, promotion strategies and all aspects of the business almost on a daily basis. It was during this time that Sal was developing and refining his current business system which he now teaches to other professional photographers. We know this system first hand and have actually had the pleasure of watching it transform over the years. Today Sal is a world-class photographer, educator, author and entrepreneur with multiple award winning companies. Just this year his umbrella company was on the list of Inc. 5000’s fastest growing companies.

2. Because we write about branding for one of the top professional photography resources and publication in the market: Behind the Shutter and Shutter Magazine.

Justen Hong of Visual Lure writes articles about branding and marketing for Behind the Shutter and Shutter Magazine. Topics include articles about logo design, website design, package design and search engine optimization (SEO). We also speak every year at Shutterfest (Behind the Shutter’s annual photography conference held in St. Louis, MO). This leads to a lot of photographers contacting us for help in defining their brand (which usually starts with a new logo).

3. Because of photographer referrals.

When you combine the referrals from Sal, all the Shutter entities along with all our happy photographer clients, it leads to more photography logos. Which leads us to the true purpose of this post. We simply do not have the time to write up a blog post for every photography logo we design, so we decided to pack a bunch into one post. Below you can see a small collection of logos we’ve designed for photographers from all over the United States, and one from Austria. The collection features monogram logos, a couple crest/seal logos, and a few typography-based logos.

If you’re looking for a new photography logo that will stand out and last the test of time, contact Visual Lure today. We would love to help.

photographers logo designs

View more of our photography logos & branding projects »

 

Logo & Trifold Brochure Design for St. Louis Non-Profit

Posted on October 21, 2015

One Classroom™, a St. Louis, Missouri based 501c3 non-profit organization, hired Visual Lure to design a new logo along with a new trifold brochure. Their mission is to give children with special needs the opportunity to study and learn in normal Catholic school classrooms, side by side with their peers.

Below you can see the final logo both in color and black and white, the color palette, and brand typefaces along with a sample identity package. Underneath that is the new brochure design along with unselected logo explorations.

one-classroom-blog

Logo & Branding Package for Quebec Photography Studio

Posted on September 1, 2015

Studios Elysium Photographie is a Rigaud, Quebec based wedding and portrait studio offering wedding, family and glamour photography in the Vaudreuil, Montreal and eastern Ontario area. They recently came to Visual Lure to create a new visual identity. They requested that we incorporate a dragonfly into the logo as it has a special meaning to this husband and wife photography team. We did so by making it form the letter ‘t” in Studios.

Below you can see the vertical and horizontal logo formats, the sample identity/letterhead system, proposed packaging and a sample watermark. At the very bottom are two unselected logos that we really liked. The bottom right logo was a fleur de lis that also created a dragonfly. We thought this one was genius, but after speaking to the clients, they informed me that it would be controversial using a French symbol in their logo. I guess there is a dispute whether Quebec should be politically aligned and influenced by France. They didn’t tell me which they preferred, simply that they didn’t want their business logo to be controversial.

Studios Elysium logo design branding

Photography Logo Design & Visual Branding Package for Connecticut Wedding Photographer

Posted on April 30, 2015

Nick Benson, a very talented wedding photographer from Monroe, CT, recently came to Visual Lure for a rebrand. During the discovery stages, Nick was consistently referring to one of his wife’s favorite brands, Tory Burch. They both loved the look and feel of the brand and its popular monogram icon.

Inspired by the embellished block serif of the Tory Burch logo, we started sketching similar custom N’s and B’s. That’s when we came across a pleasant little surprise. While drawing a custom letter N, we discovered we could hide a very subtle B in the negative space of the N, similar to how the FedEx logo has the hidden arrow in between the E and the X. It may take a second or two to see it, but once you do, you always will.

At that point we quit sketching as we knew this would be the final mark. We usually provide anywhere from four to eight initial logo options, but for this one, it was the only option we presented to our client. Nick still wanted to see what else I had done but quickly agreed that this logo was it.

Below you can see Nick’s new logo in all its glory with additional format options, one with a shiny golden brass effect added to it along with some sample packaging. We think this mark feels very high-end and screams luxury, two of the main traits our client wanted his new logo to feel.

Nick Benson Photography Branding Package

 

View more of our photography logos & branding projects »