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Cleaning Up & Fixing a Logo to of My Favorite Restaurants

Posted on April 29, 2024

Mungo’s Italian Eatery, located in Collinsville, Illinois, is one of my family’s favorite restaurants. My wife and I have been patrons since the mid-1990s, and their logo has always bothered me. It appears as though it was cut out with scissors, with messy proportions, inconsistent letter thickness, and improper sizing. So, I took it upon myself to meticulously redraw and refine every aspect by hand.

Here is the before & after:

mungos-logo-before-after

…and here are some lockups:

mungos-logo-lockups

mungos logo before after 2

…and here are a couple mockups:

mungos-logo-glassย  mungos-logo-apron

embossed-leather mungos logo

Needs a logo spruced up?

Does your logo have current brand equity, but it doesn’t look great and lacks visual appeal? Does your logo simply need to be cleaned up, refined, or slightly modernized? If so, we can help. Shoot us an email or give us a call today – as we would love to help.

New Logo for Private Bar/Lounge Coming to O’Fallon, Illinois

Posted on

BEYOND is a private, members-only bar/lounge coming to the Blade Building’s 5th floor in O’Fallon, Illinois. The founder described the establishment as follows:

BEYOND isnโ€™t just a haven for the finest cocktails, but a sanctuary where people gather to inspire and be inspired. Our Founding Fathers envisioned BEYOND as a place where people could shed the weight of everyday expectations and dare to dream bigger and reach further. And so, BEYOND lives up to its name, helping its members reach BEYOND their dreams, see BEYOND the possible, and believe in their wildest imagination. Pursue what seems impossible. Go BEYOND.

Here were our initial explorations which were heavily inspired by bourbon logos and labels:

Beyond logo options

…and here are the final logo lockups. The final logo was inspired by a barrel, but in an abstract/ambiguous way as bourbon, whiskey, and wine all use barrels to age and refine.

Beyond logo final lockups

…and here are some mock-ups to show how the logo can be implemented:

Beyond logo glass beyond hat design Beyond logo pin design