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Logo, Branding and Website Design & Development for the St. Louis HERO Network

Posted on June 21, 2018

The St. Louis HERO Network is a non-for-profit online directory that promotes local first responder and military owned businesses. In addition to the business directory, users can find a help wanted section that features an up-to-date list of local police, fire and EMS departments that are currently hiring, training and classes that are offered by local fire responders (such as CPR and stroke life support), real estate listings, and a calendar of events. It also features a HELP A HERO section where you can make a donation to a local fallen first responder’s family.

The HERO Network came to Visual Lure to help build a website along with a logo and additional collaterals. The new logo features a badge, an arch, and a HERO ribbon. Icons were also included to represent the four types of members. The color palette was inspired and pulled from typical fire responder related colors.

As for the website, it was developed in WordPress using a fully custom, responsive designed theme. The back-end is extremely complex as it integrates e-commerce memberships, an approval process, member listings that can be edited, ad listings with payments, donations, an event calendar, database feeds that automatically organize and populate the directory, custom post types and more.

You can check out some of the designs below, or visit stlheronetwork.com to learn more about the network. The official launch date is June 22nd, 2018.

St. Louis Hero Network Logo guide STL Hero Network Business Card 2 STL Hero Network Business Card STL Hero Network Launch Party Flyer STL Hero Network Responsive Website

Learn more about our design services featured in this post:

Logos & Branding   |   Website Design & Development   |   Graphic Design

 

Visual Lure Project Featured in St. Louis AIGA Design Show 23

Posted on June 19, 2018

Ever since I joined the St. Louis AIGA, while still studying Graphic Design at SIU Edwardsville, I would go to their Annual Design Show every year to see all the world-class design work coming out of Saint Louis. Eight years ago, I entered what I thought was one of my best logos, but it didn’t make the show. It discouraged me, and it wasn’t until this year that I decided to enter another piece. I am honored to share with you all that my project was selected, and one of my professional goals has been fulfilled.

When I received the email that read “Congratulations, your work has be selected to be in the AIGA St. Louis Design Show 23!” I was both excited and oddly relieved. I think the relieve came from a sense of accomplishment as I’ve had this goal for over 18 years. It also represents the second check mark off my “top three professional goal list”. While still in college, I used to dream of having a logo published in a book called LogoLounge, having a project in the AIGA Design Show, and lastly having work featured in Communication Arts.

To date, I’ve had 31 logos published in 7 different LogoLounge publications, and I can finally say that I’ve had a project in the St. Louis AIGA Design Show. I just have Communication Arts left. I share this not to brag, but to hopefully inspire other graphic designers as design really is a skill that is honed and crafted. You definitely need artistic skill and creativity, but everything else can be learned and improved upon with practice and dedication. A slight obsession with design, color, type and space helps, but if you have the foundation, you really can become a good designer. When I compare my portfolio coming out of college, to my work today, it really does confirm this statement.

This years judges included: Su Mathews Hale – a senior partner at Lippincott, Justin Ahrens – principal and creative director of Rule29, and Ilene Sandler – designer/owner of Treat Street Studios. You can learn more about the design show, and view all the winners  here: aigastlouis.com/23/.

About the Project:

Bear River Brewing is a branding project we did for a Tampa, Florida craft beer brewer. Visual Lure actually came up with the name which is based on his son’s, Barrett (which they call Bear) and River, hence Bear River Brewing. The logo depicts a bear rowing a canoe down a river carrying a huge beer bottle with palm trees in the background as a nod to Tampa. One of our favorite pieces is the beer taps which are shaped like canoe paddles.

Bear River Brewing LogosBear River Brewing Identity DesignBear River Brewing Packaging Design

View the Entire Project »

 

Logo, Identity & Website for a St. Louis Metro East Railroad Company

Posted on March 15, 2018

The Prairie Line is a St. Louis Metro East/Southern Illinois railroad, transportation and logistics company. Lead by a team of highly experienced partners, The Prairie Line prides itself on providing personalized service that often gets lost in the rail industry. Additionally, their ability to cut through red tape and deliver quick decisions (along with their cargo) sets this company apart.

Below you will find everything from the initial logo design options to their newly painted locomotives and custom WordPress website, all which Visual Lure designed.

The Logo:

The top left logo option uses a single line to make two “i”s tying the two word marks together, the top right option (which ended up being the final logo) plays off a line dividing the “P”, the bottom left logo features prairie grasses that make negative space in the type, and the last logo is a P created with a single line that also mimics railroad tracks. Below the options are the final logo lockups.

 

TPL logo options & final logo

Color Palette, Typefaces & Paint Scheme:

We selected a color palette inspired by colors of prairie grasses with clean, easy to read typefaces making sure signage and locomotive numbers are readable from a distance. The paint scheme was inspired by the curve in the logo and the placement gives the locomotives a sense of motion.

 

TPL color palette & typefaces TPL business cardsTPL locomotive paint schemeTPL painted locomotive

 

Custom WordPress Website:

We wrapped up this branding project with a fully custom, responsive designed WordPress website. The site features a sticky header and menu bar for convenient navigation, a couple custom sliders for the “what makes us different” and the “leadership” sections, and an auto-populated news feed that is fed from the fully integrated blog.

TPL website design 2 TPL website design

CLICK HERE to view more of our branding projects » or CONTACT US today to learn more about any of our branding and design service!

 

Logo for EverTinder, a Fire Starting Kit

Posted on February 27, 2018

Visual Lure recently completed a new logo for EverTinder, a fire starting kit that easily makes fire without a lighter, match or any combustible materials (It can even be taken on a plane as none of the materials are banned). Once the initial fire is started, it then creates the char needed to make the next fire in an endless cycle. Therefor it makes infinite fire, hence the dual-meaning tagline “Fire for Life”.

We prefer to do our creative briefs for logos in a conversation as you never know where it will lead. It also tends to be more fun and free flowing than filling out some type of brief questioner.

During our initial meeting, Chris – the owner of EverTinder, demonstrated the product outside our office and I was blown away. I remember as a kid trying to start a fire with one of those Boy Scout fire kits with flint and steel or a couple of sticks. It’s almost impossible. Chris opened his little kit, placed some charcoal looking material in a stainless steel cup with a little steel net. Using a flint and stone he shot one tiny spark into the charcoal material and it instantly created a tiny ember. He then blew on it a couple times and the little ember started to grow. He placed some wood shaving on top of that and in less than a minute or two he had made a fire. We were impressed at how easy it was.

 

Process EverTinder Uses to Make Fire

EverTinder fire starting process

During our creative brief, Chris mentioned that he wanted the logo to have some type of icon or mark that possibly used circling arrows or the recycle symbol. Even though the product is universal, he wanted it to have a more masculine or “outdoorsy” feel. Lastly he wanted to use a yellow and black color palette.

 

Getting Started

The first thing we do with any new logo project is write down any words that come to mind when thinking of the product or company. For EverTinder our list included: fire, flame, wood, logs, outdoors, survival, endless, infinite, arrows, recycle, ash, and charcoal. We then brainstormed for ideals on how we can tie at least two of these together in some type of clever way, as we find witty logos tend to be memorable, an extremely import feature you want a logo to have.

From there we ALWAYS start with sketches. We never jump right into the computer as we feel the concept is just as important as the art itself.

 

Our Initial Sketches

Initially all our sketches were playing with fire and flames. Our first idea that we though had potential was having the logs of the fire be an infinity symbol to represent the endless supply of fires. Our last BIG idea, which we LOVED, was to incorporate a Phoenix. The fire bird that raises from the ashes, almost exactly what this product does (it creates fire from the ashes it makes). As we always try to create logos with a dual meaning or a clever concept, we had the wings of the Phoenix also create the letter “E” for EverTinder.

EverTinder logo sketches

 

Initial Designs

Here are our initial logo options we presented to the client:

EverTinder initial logo concepts

 

The Final Logo

After receiving feedback from the client, he wanted the logotype to be in a stencil format so that the entire logo could be cut out of steel. He also changed his mind on the color palette once he saw some additional options. After a couple minor rounds of revisions to the one he liked best, here is the final logo. We also created a couple secondary marks.

EverTinder final logos

…and here are renderings of it engraved and cut out of metal:

EverTinder stainless steel logo

…along with a couple sample mock ups to show how the logo could be implemented:

EverTinder business cards 1 EverTinder business cards 2

Want to see more of our logo design work? Click here to view our logo design portfolio, or click here to view some of our branding projects.

 

Visual Lure Awarded with 12 Logos in LogoLounge 10

Posted on June 13, 2017

Logo Lounge 10 awards announcement graphic

When we see an email in our inbox from LogoLounge with a subject line that reads “Congratulations from LogoLounge, Your Work Selected!” we get happy. Real happy!

It means that our hard work has paid off, and that some of the greatest logo designers in the World think our logos are some of the best made on planet Earth. This year, there were over 40,000 logos submitted and reviewed by an international judging panel of design superstars, including Andreas Karl, Aaron Draplin, Von Glitschka, Alex Tass, Chad Michael, Yo Santosa, Emily Oberman, Su Mathews Hale, Felix Sockwell and Alex Trochut.

We are both honored and humbled that designer of this caliber have selected our work for LogoLounge 10. This will be the 7th LogoLounge book that our work is featured in, with a total of 31 logos to date. It also beats our previous record of 8 logos in one book – with 12 this time around.


Here are our award-winning logos selected:

St. Louis award winning logos in LogoLounge 10

Brief descriptions of the chosen logos:

from left to right, top to bottom…

1. All Stars Tree Solutions: this was one of our proposed logos that was not selected by our client. It features a shield/crest with a star tree surrounded by four leaves that represent the seasons, and roots that represent strength and experience.

2. Midwest Mulch & Compost: this was an unselected logo that features two trees and two piles of mulch (in the negative space) that also form a subtle letter M. The final logo is very similar with two trees hidden in the negative spaces of the M.

3. Jeff Allen Photography: this too was an unselected logo. It features a timeless merged JA monogram.

4. Unposed Photography: this was a runner-up logo that almost made it. It was designed for a Galena, IL commercial and wedding photography studio.

5. Hannah Marie Photography: logo options for a well-known Canadian photographer featuring a monogram with a diamond motif border.

6. Studio O Photography: this was a logo that got buried after we decided to change the name of the studio. It features a merged monogram that is both the letter S and O.

7. Like Home: unselected logo option for a St. Louis, MO based French pastry shop.

8. Hopkins Craft Whiskey: this was our favorite logo design option for a St. Louis, MO craft whiskey distiller. They went with a different logo.

9. Salt 911: another logo that underwent a name change after the first round of logos. It features a shield/crest with eagle, stars and leaves mimicking a police badge.

10. Giochi Board Game Café: what better way to represent a board game café than with a chess piece drinking a cup of coffee. This was an unselected logo, however the final logo uses the same exact concept, just rendered using a different design style.

11. Lee Stark Photography: Here’s a logo that was actually selected by our client. Lee is an outdoor photographer who specialized in rustic landscape photography. The logo was hand-drawn with a sharpie, scanned into the computer, and converted into vector artwork.

12. Pam Baumann Photography: Pam is a photographer from Limerick, Pennsylvania. She wanted an “earthy/rustic” logo so we designed her a camera shutter made out of colorful earth-tone leaves.


Final Logo Comparisons

A couple people on social media thought it was odd that so many of our logos selected for the book where not selected by our clients. So we decided to show the actual final logos that were chosen just for comparison. Here they are in the same order as above:

Our client's final logo selections

About LogoLounge

LogoLounge is without a double the greatest series of logo design publications in the World. Designers, both new and established, submit their work annually and a panel of world-class judges select the cream of the crop.

LogoLounge is also know for releasing their annual logo trends report which showcases the latest design aesthetics and styles of the year. Learn more at LogoLounge.com or find there books at any fine book store.

The LogoLounge Website Features:

  • Over 250,000 searchable logos
  • Fresh inspiration and ideas, with new logos uploaded daily
  • Network of designers, including leaders and legends in the industry
  • Logo design news and articles

LogoLounge10 Cover Design


Want to see more of our logo design work? Click here to view our logo design portfolio, or click here to view some of our branding packages.