OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

New Logo and Identity Package for Iowa Photographer

Posted on May 9, 2014

Visual Lure recently completed a new logo and identity package for Brune Photography, owned by Kathie Brune, one of the photographers we had the pleasure of meeting this year at Shutterfest.ย  Kathie wanted a handwritten script used in the logo along with a set of wings.ย  She also requested to use the color purple.ย  Both the wings and the color purple had a deeper meaning for her and her family.

Below you can see the final logos, both vertical and horizontal options, and below that is the new identity package (letterhead, envelope and business card design).

brune photography logo design

Learn more about our logo and graphic design services and donโ€™t forget to check out our logo design portfolio and graphic design portfolio.

Logo, Identity & Packaging Design for St. Louis Metro East Photographer

Posted on May 6, 2014

Niche Photography, a St. Louis Metro East photography studio owned by the talented Chad Keffer, recently came to Visual Lure to help re-brand his company.ย  Niche main focus is on engagement and wedding photography but they have recently been dabbling into baby and children’s photography too.

Chad’s old logo consisted of a common handwritten script that seemed a little generic. He wanted his new logo to feel rich and upscale.ย  During our creative brief we asked Chad to provide us with sample logos that he really liked. Many of the samples he provided us were very ornate, so we decided to head in that direction.

Below is the final logo, the final letterhead system and initial packaging options, which we are currently working on.ย  We may also be designing Niche a new website, so check back soon to see how we start to visually pull his entire brand together.ย  In the meantime, check Niche out at niche-photography.com, or facebook.com/NichePhotographySTL.

Niche-logo-package-design

Learn more about our logo and graphic design services and donโ€™t forget to check out our logo design portfolio and graphic design portfolio.

On a side note, Niche recently photographed my son Benjamin.ย  Here is my favorite photo from that session:

benjamin photography

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company.ย  The owners wanted the logo design to have an icon of some sort that represented money and profit.ย  The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills.ย  The wing represents speed and motion for logistics and the fannedย hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.

ProfitLeasingBlog

Learn more about our logo design, graphic design and web design services and donโ€™t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

New website launched for St. Louis Metro East Auctioneering & Real Estate Company

Posted on April 28, 2014

Visual Lure recently re-designed and launched AdamsAuctions.com. Adamโ€™s Auction and Real Estate Services, Inc. is a full-service auctioneering and real estate company located in the St. Louis Metro East, serving Illinois, Missouri and nationwide. Their auctioning categories include real estate, estates & consignments, bankruptcies & business liquidations, railroad/industrial and charity events.

Adam’s recently had their website re-designed by another company just this year, but it could not be found on search engines, it did not match their brand, and customers complained about it not being mobile and user-friendly. So Adam’s Auctions contracted Visual Lure to get it done right.ย  The new website (built in WordPress) is now simple to use, a responsive design that makes the site look and function great on desktop computers, tablets and smart phones, and it ties seamlessly into their very complex auctioning software making it easy for staff to maintain.

If you don’t want to have to re-design your website right after you’ve had it re-designed, then GET IT DONE RIGHT THE FIRST TIME by giving Visual Lure a call today.ย  All our websites are search engine friendly & optimized, responsive, aesthetically pleasing and quick loading for a great overall user-experience.

 

st-louis-web-design-adams

Learn more about our Word Press design and web design services, and donโ€™t forget to check out our web design portfolio.

New Website Design for St. Louis Area Breast Cancer Charity

Posted on March 25, 2014

Swing Fore Hope, a St. Louis metro east 501c3 charity dedicated to finding a cure for breast cancer, recently contracted Visual Lure to re-design their website.ย  Since its creation in 2007, Swing Fore Hope has collectively donated over $250,000 to the fight against breast cancer by funding cancer research and helping families with financial struggles due to this horrible disease.

Even though their existing website was created in WordPress, the way it was set up makes it difficult for our client to update.ย  We will be building the new site with custom admin sections solving their current issues, adding e-commerce so donors and tournament participants can easily donate and pay on-line, and we will be converting the website into a responsive design to ensure a pleasant user experience on ALL devices such as desktop computers, tablets and smart phones.

Below is our proposed home page for the new website design. Check back soon for updates and the official re-launch.ย  In the meantime, check out their existing website at swingforehope.org.

On a personal note, my mother is a breast cancer survivor, and we are always happy to help clients fighting for such a great cause!

 

Swing Fore Hope St. Louis web design

Learn more about our Word Press design and web design services, and donโ€™t forget to check out our web design portfolio.

New Website Design for a Colorado WordPress Web Developer

Posted on March 24, 2014

Visual Lure is currently in the process of designing a new website for Mr. WordPress, a Colorado based web developer that specializes in fast-loading, SEO friendly and W3C compliant custom WordPress themes and plugins.ย  We will be providing design-only services on this project as our client will develop the new website himself.

Mr. WordPress wanted his new website to be simple, clean and easily converted into a responsive design.ย  We feel our initial home page design (seen below) meets all of his requirements.

Check back for updates and the official launch of the new website design.

 

wordpress web design for colorado developer

Learn more about our logo design and web design services and donโ€™t forget to check out our logo design portfolio and web design portfolio.

Visual Lure Rebrands a St. Louis, MO Hospital/Medical Center

Posted on March 20, 2014

Visual Lure, in collaboration with Cohesion, recently helped St. Anthony’s Medical Center with a new logo design and slight re-brand.

Cohesion is a strong strategy-based St. Louis, MO marketing and branding agency, and St. Anthonyโ€™s Medical Center is a faith-based hospital organization that serves the residents in south St. Louis County and several counties in southwest Illinois.

We initially started the project looking to completely re-brand the hospital with an all new logo, but in the process they decided they just wanted to update their existing logo.ย  Below is their old original logo and below that is the new one.ย  Staying true to the two-tone blue color palette, the cross and the “swoosh”, we modernized their old logo design bringing it up-to-date.

Below the logos, you can see the new identity package (business card, letterhead and envelope), a micro-site for their emergency room and a couple pages from their new graphic standards guide.

At the very bottom is our favorite unselected logo design that we initially proposed.ย  This logo features a medical cross combined with a religious cross representing both faith and medicine which is the core of who they are.

St Louis hospital logo design and branding

Learn more about our logo design, graphic design and web design services and donโ€™t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.