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Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

New Website, Catalog & Print Ads for a Colorado Cattle Tag Company

Posted on September 28, 2017

Ritchey Livestock ID, based out of a Brighton, Colorado, is the creator and manufacture of the World’s greatest cattle tags! What makes theirs the best? Ritchey tags are 100% fade proof. How? Their tags have a core color with 2 outside colors. The colors are NOT layers, they can not peel apart or separate because they are made out of one solid piece of material. When engraved, or heat stamped, the core color is revealed – therefor the tag number, brand, or whatever information that has been applied never wear offs.

Visual Lure was recently contracted by Ritchey to redesign their e-commerce website. We were in charge of the design, while another company handled the development. The new responsive designed website was built in WordPress using WooCommerce for the online store. Immediately after completing the design of the website, Ritchey re-engaged us to design a new product catalog along with multiple print ads. See samples below:

 

WordPress/WooCommerce Website Redesign

Ritchey Responsive website design

Like so many other websites, their old site was not mobile friendly, and with Google’s new mobile first indexing and over 1/2 of all web browsing done on smart phones – this was an issue. The new site, now utilizing a responsive design, renders beautifully on all devices.

New Sample Product Website Page

The new e-commerce store, powered by WooCommerce, has been simplified and streamlined to help improve conversion rates. We also implemented conditional logic on many of the product order forms to make the checkout process fell less daunting.


Old Homepage Design:

Old Ritchey Website design

The old website, which looked like a generic template, had tons of issues. It was not responsive, the checkout process was confusing and not user-friendly, and the design was void of all character.


New Homepage Design:

New Ritchey Website Design

The new design now has a rustic aesthetic using weathered wood, old paper, leather and cow hide textures along with cattle photos to appeal more to ranchers, their core target market. In additional to the website, Visual Lure also digitally recreated all their cattle tags to ensure correct colors and product consistency.


Catalog Print Design

Immediately after completing the design of the website, Ritchey hired us to redesign their product catalog. Other than the website, this is their main marketing tool, and like the old site – it too lacked character. Here is the cover and a sample spread from their old catalog:

Old Ritchey Product Catalog

Building a Visually Cohesive Brand

Using the same rustic wood background, old paper and leather textures from the new website, the catalog now complements it, and becomes the first step in the development of creating a visually cohesive brand. Below you can see the new cover, a new ad for their Hook Doctor product, and a couple sample spreads (along with some of the new digitally rendered cattle tags).

New Ritchey Catalog Design


Print Ads

Lastly, Ritchey engaged us to design some of their print ads. Here is the first one we designed announcing the release of their new pink tags:

Ritchey Pink Tag Print Ad

Ad Redesign (Before)

Ritchey Bw Ad1


Ad Redesign (After)

Ritchey Bw Ad 2

Whether you need help with a new e-commerce website, print/graphic design, or assistance with creating a visually cohesive brand – contact Visual Lure today for a FREE quote.

 

Visual Lure Completes New WordPress Website for EWR Architects

Posted on June 15, 2016

Responsive designs for St. Louis Metro East Architect WordPress website

EWR Architects is an award-winning architectural firm located in Fairview Heights, Illinois. They specialize in architecture, interiors and planning, and serve the greater St. Louis Metro East area – along with most of Southern Illinois. Their services cover all commercial architecture with extensive experience in office, educational, healthcare, recreational, housing, civil/municipal and industrial.

The new website was built in WordPress utilizing a fully custom, responsive designed theme. The theme includes a high-performance home page slideshow, an easy to use column system, a fully integrated news blog, a sticky navigation sidebar, a sliding testimonials widget, and a custom admin section where EWR’s staff can easily maintain their markets and projects. We customized this section so all EWR has to do is: log into the admin section, go to the custom projects tab, then add, edit or remove their projects. This system is setup so easy all they need to do is: 1. press the add a new project button 2. select the market it goes under 3. add a title and description 4. select a featured image 5. press an “add gallery button”, then drag and drop their images in (The images automatically create a custom slideshow) 6. and press update. The project is then automatically added to their portfolio.

EWR website design custom projects page

Visual Lure completed this website in collaboration with of Cindy Sorgea, a very talented PR specialist and copywriter. She was in charge of project management and content creation. We handled everything on the design and development side.

 

Visit EWR Architects

 

Learn more about Visual Lure’s web design services »

 

Website Design for WordPress Inventory Plugin

Posted on November 15, 2013

Visual Lure recently completed this “design only” project for a Colorado based programming/web development company.  The website is for a WordPress inventory plugin that acts like a shopping cart, but without the e-commerce functionality. We were simply contracted to design and layout three main pages and they would take it from there.  Here are those pages:

 

WordPress inventory home page design

WordPress inventory forum page design

WordPress inventory template page design

Learn more about our Word Press design and web design services, and don’t forget to check out our web design portfolio.

Custom WordPress Web Design for San Diego Photography Company

Posted on March 27, 2013

Visual Lure was recently contracted to help rebrand Holly Ireland Photography, a photography company based out of San Diego, California specializing in weddings, families, and high school seniors. We recently completed their new logo, and have began working on their new website design. The new website will be built in WordPress using a custom designed theme.  The new theme will be fast loading, easy to maintain and search engine optimized. Check back soon for the official website launch.

 

San Diego Photography WordPress Web Design for Holly Ireland Photography

Proposed home page design, option 1

 

San Diego Photography Web Design for HIP

Proposed home page design, option 2

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.

Custom WordPress Website Design for Chicago, IL Law Firm

Posted on March 14, 2013

Visual Lure was recently contracted to design a new custom WordPress website for Mitchell Law Group, a Chicago Illinois law firm with offices in Joliet and Wheaton, Illinois. Their practice areas include, but are not limited to: bankruptcy law, foreclosure defense, criminal law, family law and traffic violations.

Visual Lure will also be providing search engine optimization (SEO) services to ensure a high ranking website within their target market and for their targeted search terms. Below is the newly designed home page along with another inside sample page. Check back soon for the official launch.

New home page design:

Chicago Lawyer WordPress web design home page

New subpage design:

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.

UPDATE: The new Mitchell Law Group WordPress website has launched.  Check out the newly designed website here: www.lawmitchell.com.  If you are looking for a Joliet, IL law firm, Mitchell Law Group’s practice areas include: Family law: Divorce, Child custody and visitation, Child support, Property division, and Paternity, Criminal law: DUI/DWI, Drug crimes, Sex offenses, Armed robbery, burglary/retail theft, Felonies and misdemeanors, Weapons offenses/gun crimes, Assault, battery and domestic violence, Traffic violations, DUI suspended or revoked licenses, and Secretary of State hearings, and Bankruptcy law: Chapter 7 bankruptcy, Chapter 13 bankruptcy.