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New Website & Brochure Design for St. Louis Metro East Apartment Complex

Posted on December 3, 2019

New Custom WordPress Website

Visual Lure recently launched a new custom WordPress website for Tamarack Woods Apartments, a luxury apartment complex located in Shiloh, Illinois bordering O’Fallon. The complex is extremely well maintained and managed, and is located right next to Target, Dierbergs, tons of restaurants, and both new Memorial and St. Elizabeth’s hospitals. Interstate 64 access is a mile away, and its proximity to Scott Air Force Base make this a highly desired location – plus they offer military and hospital employee discounts.

Tamarack WordPress responsive Website

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New Accordion Brochure Design

In addition to the design and development of the website, Visual Lure also designed a new accordion brochure for the apartments. The new brochure complements the design of the website and features photography captured by Visual Lure. We also designed the original logo.

Tamarack accordion brochure design frontTamarack accordion brochure design back

New Custom WordPress Website for Ideal Landscape Group

Posted on April 5, 2017

ideal landscape group WordPress website design

Ideal Landscape Group recently contracted Visual Lure to help improve their online presence by redesigning their website. Ideal is a premier St. Louis commercial landscaping company that specializes in commercial groundskeeping, construction, irrigation, snow & ice removal and playground installation. In addition to design and development of the new site, Visual Lure coordinated the copywriting and photography through our strategic partnerships. Cindy Sorgea wrote the copy and Matt Marcinkowski captured the imagery.

The new custom WordPress website features:

  • Sticky navigation (main sidebar and secondary navbar on template pages) for convenient navigation
  • A custom Core Services section with navigation
  • Custom developed section/WordPress post types for the projects gallery that makes it easy to add, edit, organize and remove featured projects
  • Slider style photo galleries that use WordPress’ native gallery for easy maintenance with a stacked image transition on mobile
  • A seamlessly integrated blog with featured image and excerpt landing page
  • Added column structures to expand layout options
  • Search engine optimized for St. Louis commercial landscaping and all their core services

Old Homepage Design:

old Ideal Landscape homepage design

The old website (home page shown above) was extremely dated; at least 8 years old. It was not mobile friendly or responsive, therefor providing a bad user experience on mobile devices. It had a strange layout, all types of spacing issues and dated photography. Over the years, and especially since Google’s “Mobilegeddon”, the site had seen a steady decrease in traffic and drop in organic rankings.


New Homepage Design:

new Ideal Landscape homepage design

The new home page design is now better organized with a much improved flow. The side navigation bar is sticky, staying in place while the user scrolls. This makes it easy to navigate the site, no matter where you are on the page. There is a custom Core Services section (slideshow) showcasing a featured image, intro copy and learn more buttons to drive users to those landing pages. Below that is an Affiliations section that uses a simple WordPress image widget to add, edit, remove or reorganize the affiliate logos.


Website Photography

We had the pleasure of working with Matt Marcinkowski for the new site photography. We art directed a couple of shots, but it was mostly just Matt doing his thing. With some of the locations providing limited photo opportunities, Matt really turned nothing into something great. Below are some samples of the new photography.

ideal landscaping photography 1ideal landscaping photography 2ideal landscaping photography 3ideal landscaping photography 4

The Results + Organic Search Rankings

Since the new site has been indexed by Google, the (now properly search engine optimized) website has skyrocketed into top positions on the first page of Google for almost all of their core targeted search terms. Currently the website is ranking #1 on the first page of Google for “st louis commercial landscaping”, “st louis commercial landcare”, st louis commercial groundkeeping”, “st louis commercial landscape construction” along with most variations of those search terms. This has led to a solid stream of high value leads for Ideal and they are currently bidding on a handful of projects (leads acquired through the new site) that would pay for the new website 10 times over.


Visit Ideal Landscape »

Click here to learn more about our website design and development services »

Balanced Care for Women WordPress Website Redesign

Posted on April 25, 2016

WordPress website Balanced Care for Women

Balanced Care for Women is a team of three OBGYN specialist in St. Louis, MO made up of Laura A. Baalmann, M.D., Holly Hiroko Kodner, M.D. and Donna N. Senciboy, D.O., M.H.A. Their offices are located right off of I-270 on Olive Boulevard.

Balanced Care for Women came to Visual Lure when they wanted to redesign their existing website. Their old website was dated and non-mobile friendly which provided a bad user experience. Visual Lure’s new design was built using a fully custom, search engine optimized, responsive designed WordPress theme.

The new site now renders beautifully on all phones, tablets and desktop computers. New features include a form to schedule appointments, an e-commerce section that allows customer to pay their invoices securely online, a custom admin section to manage staff profiles and a sticky header. The sticky header keeps the logo and navigation at the top of the screen, no matter how far down you scroll, always making it easy to navigate the site. We also added elegant CSS animation effects to give the site a sense of sophistication.

 

Visit Balanced Care for Women

 

Learn more about our St. Louis website design services »

 

New WordPress Website for St. Louis Area Car Audio Company

Posted on March 31, 2015

Xclusive Autosound originally came to Visual Lure to search engine optimize their existing website, but after a review of the site, we found that the WordPress theme they were using was part of the problem. Even though it was responsive, it was slow, scoring in the low 60’s in sections of Google Webmaster Tool’s PageSpeed Insights. Xclusive was also having problems with plugin conflicts and missing image files. Simply put, the website was not ranking well, they were tired of all the headaches it was causing them, and they just wanted it done right. To remedy all these issues we helped Xclusive Autosound design, develop and launch a new custom, fast-loading, search engine optimized, responsive WordPress website. Below you can see the new home page design and the car audio & electronics landing page. Please visit xclusiveautosound.com to view the new site.

Xclusive Autosound is a Belleville, IL custom car audio shop that specializes in the installation of car electronics, automobile, commercial & residential window tinting and automotive paint protection film. Their car electronic products include remote starters, backup camera & sensors, mobile video & DVD players, Sirius XM radios, bluetooth and all types of custom car audio equipment.

Even though St. Louis is an entire river away from Belleville, a large portion of their clients make “that arduous trip” due to Xclusive’s reputation (it is actually only 17 miles from downtown St. Louis, MO to Belleville, IL). Their reputation was built by the consistent quality of their work, never taking shortcuts with any of their installs and their eye for detail. This is important because how some of these product are installed and integrated into your automobile are sometimes more important than the products themselves.

xclusive autosound's new home page web design

xclusive autosound's electronics website design

Are you having problems with your existing website?

If you’re having problems with your existing website, don’t try to fix them with another sub-par site. Contact Visual Lure today at 618.407.9231 or info@visuallure.com and we can discuss how we can help you build a solid online presence.