Kristian Kapon, a Dallas Fort Worth (Texas) photographer, contracted Visual Lure to design a new logo and custom WordPress website for his photography company. We would say that more than 95% of the time we nail logos down on the first round of options, or at minimum, we get a strong starting point to work with. Well, this was one of the rare occasions where it took a couple of rounds to get one nailed down. In our discovery stage, we always ask our clients to provide us with some sample logos they really like. Kristian provided us with a batch of logos that could have been broken down into two different styles, some where simple and clean and others were more dimension with effects, bevels and shadows. Since most of the samples where clean and simple we explored those options, but what he really wanted was something with a little more “bling”.
Below are the initial logo design options we provided Kristian (he did somewhat like one), and below that are the second round of options. At the very bottom you will see the final logo design. Even though we added the 3-D metallic effects, we feel the mark itself is very strong, a monogram featuring two overlapping “K”s.
Check back soon as we will be working on his new custom WordPress website.