OUR BLOG

Here you will find our latest works, company news and more. We update it on a regular basis so be sure to come back soon. Please like, share, pin or tweet the post you enjoy.

Package Design for a Motor Oil Manufacturer

Posted on July 16, 2014

Visual Lure was recently contracted by a St. Louis metro east manufacturing company to design the bottle shape and label options for one of their prospective clients, Shaeffer’s Motor Oil. The project requirements were as follows: 1. to use a checkered flag, the client’s logo and the phrase “good people great products” embossed somewhere on the bottle, 2. use the colors yellow and red, and 3. to make sure the spout was off center.  Below are the initial three packaging design options we provided.

Check back soon to see what direction they decide to go, and if you are looking for professionally designed packaging for your products, call or email us today. We would love to help you have your product stand out amongst its competition.

motor oil package design

UPDATE: After review, the client decided to change the bottle color and shape. Below is the latest bottle design under review.

Schaeffer package design 2

Check out our graphic design portfolio, click the following link to learn more about our graphic design services, or contact us today if you are in need of professionally designed packaging.

Brochure Design for St. Louis Senior Living Management Company

Posted on June 24, 2014

Visual Lure, in collaboration with The Hauser Group, recently completed a new brochure for St. Andrew’s – Resources for Seniors System. The Hauser Group is one of the top public relations firms in St. Louis, MO, and St. Andrew’s is a Missouri-based senior living management company.

The new brochure showcases the joining of Cape Albeon, a Valley Park, MO faith-based retirement facility, within the St. Andrew’s family of senior living communities. The client really wanted to emphasize the merging of the two companies and requested that we incorporate circles into the design.  Below you can see both the front and back cover along with two different inside spreads.

 

St. Andrew's graphic design inside spread and front cover

St. Andrew's graphic design inside spread and back cover

Check out our graphic design portfolio, click the following link to learn more about our graphic design services, or contact us today if you are in need of a professionally designed brochure.

Custom Illustrated T-Shirt Design for NMFN’s St. Louis Network Office

Posted on June 18, 2014

Visual Lure recently completed a custom illustrated t-shirt design for one of Northwestern Mutual Financial Network’s St. Louis offices that will be worn by all their reps at this years annual meeting in Milwaukee, WI.  They requested that we use the statue of King Louis IX of France in the design, as it is a symbol of the City of St. Louis, and it looks similar to their new rep’s statue.  We also added the NMFN logo to King Louis’ scepter and as a design element in the background.

NML2014-tshirt-design

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Complete Branding Package for St. Louis Semi-Truck Leasing Company

Posted on May 5, 2014

Visual Lure recently completed a branding package for Profit Leasing, a St. Louis, MO semi-trailer truck leasing company.  The owners wanted the logo design to have an icon of some sort that represented money and profit.  The logo we designed consists of a wing that was inspired by a fan of hundred dollar bills.  The wing represents speed and motion for logistics and the fanned hundred dollar bills represents money and profit.

Below you can see both the vertical and horizontal logos, the truck graphics, pocket folders, sample inserts and one of their new posters/ads.

ProfitLeasingBlog

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

Visual Lure Rebrands a St. Louis, MO Hospital/Medical Center

Posted on March 20, 2014

Visual Lure, in collaboration with Cohesion, recently helped St. Anthony’s Medical Center with a new logo design and slight re-brand.

Cohesion is a strong strategy-based St. Louis, MO marketing and branding agency, and St. Anthony’s Medical Center is a faith-based hospital organization that serves the residents in south St. Louis County and several counties in southwest Illinois.

We initially started the project looking to completely re-brand the hospital with an all new logo, but in the process they decided they just wanted to update their existing logo.  Below is their old original logo and below that is the new one.  Staying true to the two-tone blue color palette, the cross and the “swoosh”, we modernized their old logo design bringing it up-to-date.

Below the logos, you can see the new identity package (business card, letterhead and envelope), a micro-site for their emergency room and a couple pages from their new graphic standards guide.

At the very bottom is our favorite unselected logo design that we initially proposed.  This logo features a medical cross combined with a religious cross representing both faith and medicine which is the core of who they are.

St Louis hospital logo design and branding

Learn more about our logo design, graphic design and web design services and don’t forget to check out our logo design portfolio, graphic design portfolio, and web design portfolio.

Custom Illustrated Christmas Card for St. Louis Metro East Construction Company

Posted on November 15, 2013

Christmas trees are going up, Christmas music is already playing on the radio, and it’s time for companies to get their cards designed or selected in order to have them printed, addressed and mailed out in time.

Here is another custom illustrated Christmas card we recently designed for Holland Construction Services, a St. Louis Metro East construction company that provides general contracting, design build and construction management services.

While we were sketching initial concepts, we decided we wanted to somehow tie the star of their logo into the actual design. Using negative space and a dithered silhouette, we created a Christmas tree with the logo’s star topping it off. We feel the design is clever, subtle, simple and classy. Share or like it below if you agree.

 

custom illustrated Xmas card design

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.

Christmas Card Design for St. Louis Metro East Engineering Firm

Posted on October 24, 2013

We are approaching “that time” of year again, the time to design Christmas cards so that there’s enough headway to get them printed, signed, addressed and mailed.

Here is Visual Lure’s first design of the year, a card for TWM, a St. Louis Metro East engineering firm. The card features Santa riding his bicycle on the St. Clair County Metro Bike Link, a bike trail designed by TWM that runs through Belleville and Swansea, IL. To make the card a little more festive, we added a Rudolph the Reindeer crossing sign.

graphic design christmas card TWM

Learn more about our graphic design services and don’t forget to check out our graphic design portfolio.