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T-Shirt/Logo Design for WPPI Speaker

Posted on March 7, 2012

We recently went to Las Vegas for the 2012 Wedding and Portrait Photographers International tradeshow, more commonly knows as WPPI. I believe it is the largest photography tradeshow in the World with an attendance close to 16,000 people.  We went there for a couple reason: 1) to support our friend and client Salvatore Cincotta who spoke to a packed platform class of approximately 800 people about taking their business to the next level.  And 2) to offer his class and others a limited time special on logo design and branding.  For those of you who don’t know Sal, he is an international award winning photographer, speaker, educator and published writer.  His class featured a live performance by Ingrid Michaelson (courtesy of Song Freedom), a t-shirt gun, free giveaways, Q and A’s and more, not to mention some excellent tips and business advice for photographers. One of Sal’s main speaking points is about finding and using what he calls your X Factor, defining what’s different about your company and using it to your advantage.  Since this is one of his core messages he wanted some X Factor t-shirts made to give away during his speech, or should I say blast them into the crowd using a t-shirt gun.  You can see the t-shirts we designed below.


X Factor t-shirt graphic design

X Factor t-shirt design

closeup view

To learn more about Sal and his companies you can visit these websites, all of which we designed (except for Evolve’s)

If you’re a professional photographer looking to improve your image and brand give us a call or email us today for a free consultation.

New PHP/Word Press Website for St. Louis Based Photography Album Company

Posted on October 25, 2011

Visual Lure was recently contracted to design a website for a St. Louis based photography album company.  The main pages and blog will be built in Word Press so that the client can easily maintain those sections. There will also be a very robust back-end store, a virtual album builder with live price quoting and custom admin sections that will be built in PHP.  Below is our proposed home page design. Check back soon for the official launch of the new website.

st louis word press web design

proposed web design

Learn more about our Word Press design and web design services.  Also, don’t forget to check out our web design portfolio.

Logo Design for a Collection of High-End Photography Albums

Posted on October 3, 2011

Once again Salvatore Cincotta Photography has turned to Visual Lure to design a new logo.  They are in the process of launching a new collection of high-end photography albums.  The new album line will be called The Signature Collection.  The only direction we received from Sal where these five words: elite, rich, boutique, modern and artisan.

I imagine the logo will be embossed into leather, possibly even stamped into metals or carved into wood, so the logo needs to be simple.  Below are our initial proposed logo designs.  The top left logo features a stack of photo albums that create the letter “S”.  The top right logo features a “SC” monogram which stands for both Signature Collection & Salvatore Cincotta.  The bottom left logo features a stack of three albums, the top two create the letter “S” and the bottom one creates the letter “C”.  The bottom right logo simply features an elegant script font.  Check back soon to see where these initial logo designs take us.

proposed logo design options for Salvatore Cincotta's Signature Collection

proposed logo design options

Learn more about our logo design services and don’t forget to check out our logo design portfolio.

One More Visual Lure Logo Selected to be Published in Logo Lounge 7 Book

Posted on September 29, 2011

We just received news that one more Visual Lure logo will be published in Logo Lounge 7.  That means three of our logos have been selected for book 7 for a grand total of nine Visual Lure logos published in the Logo Lounge series.  The latest logo selected is our good friend Salvatore Cincotta’s Films logo.  It features a strip of movie film that creates the letter “S”.

Sal is an extremely talented photographer, filmmaker, writer and educator based out of the St. Louis area. Check out Sal’s work at www.salcincotta.com.


Salvatore Cincotta Films Logo design in Logo Lounge 7

Salvatore Cincotta Films Logo design | Logo Lounge 7


Learn more about our logo design services and don’t forget to check out our logo design portfolio.